“Stop talking about the environment, stop talking about emissions, people don’t really care about carbon emissions, it’s too intangible. Instead, marketing needs to focus on the benefits to people, aligned with people’s existing decision making frameworks and what they care about. Time to sell net zero and climate action as a gain, rather than a loss.”

In this episode, we hear more wise words from Adam Bastock, a passionate environmentalist who founded Small99 to provide practical and clear guidance to small businesses to learn how to take action to reduce their environmental footprint.

Small businesses make up 96% of businesses in the UK - and approximately 75% of those are solo directors. That equates to over 4.5Million businesses that have a collective opportunity to drive significant impact when it comes to taking steps towards the UK’s net zero targets.

Of course, where to start and what to do are two key questions for small business navigating a landscape which is constantly evolving, with many confused around zero carbon, carbon neutral and net zero. If that’s you - then Adam provides clarity and masses of practical insights, questions, starting points and examples of what can be done and the steps you need to focus on.

Adam talks about the necessary mindset shift required to start thinking about carbon budgets, in much the same way we would about financial budgets. Considering the practicalities of how to address Scope 1 / 2 and the challenging Scope 3.

Re-listening to this podcast to pull out key highlights to share here - there are just so many gems. My advice if you’re a business keen to learn about where to start with measuring your impact and doing something about it - then tune in to what Adam has to share.

You can find out more about Small99 - and tap into the practical resources Adam mentions in the podcast here: http://small99.co.uk/measure

https://community.small99.co.uk/. Enjoy…

Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.