Are you caught in the hustle without seeing the results you desire? It's time to zero in on what truly drives revenue. Discover how to identify, schedule, prioritize, and execute the actions that lead directly to business growth. By the end of this podcast, you'll have a clear, actionable plan to optimize your time and efforts for maximum profitability.

Key Takeaways:

1. Balancing the Grind and the Goal: Learn how to align your daily actions with the overarching goals of your business.
2. Identifying Money Making Activities: Understand the crucial difference between staying busy and being productive with revenue-generating tasks.
3. Scheduling for Success: Get strategies to carve out dedicated time in your week for these activities, ensuring they get the focus they deserve.
4. Prioritizing What Matters: Find out how to avoid the common pitfalls that lead to overwhelm, by focusing on a maximum of three money making actions at any given time.
5. Effective Execution: Break down the process into manageable steps and learn how to maintain the flow without getting overwhelmed.
6. Measuring and Tracking Progress: Grasp the importance of accountability and tracking your efforts to ensure they're contributing to your bottom line.

Take Action:

1. Audit your current growth strategy to identify what money making activities you should focus on.
2. Schedule a free rapid fire strategy call with me if you're ready to transform your efforts into tangible results.
3. Join Money Mondays for weekly co-working sessions to prioritize your revenue-generating actions.

**Previous Episodes Mentioned:**

Follow Up vs Nurture

Keywords:

money making activities, small business growth, profit increase, leads generation, sales enhancement, growth strategy, business podcast, revenue generating activities, Focus Visionary strategic reset, visibility, direct messaging, nurturing relationships, relationship building, content creation, accountability, local business, networking events, client retention

Get those money making hours on

your calendar. Okay, you can set aside 1 hour a week.

Again, this is where I talk about inside the framework, the focus

visionary framework, about balancing the grind and the goal.

Your money making activities are part of the

goal. Hey there. Are you, a small business owner,

frustrated by the growth of your business and ready to increase your profits, your

leads and sales? Whether you're one year in or seven years in, I

want to connect with you for a free rapid fire strategy call.

In this free 20 minutes call, we will dive deep into your current

growth strategy, see what's working, what's not working, and see

where you are leaving money and opportunity on the table. If you are

ready to stop spinning your wheels and start seeing results from your

actions, hop on my calendar today by going to

michelledenioconsulting.com and book your

free rapid fire strategy session.

Hi. Welcome back to another episode of the real

truth about business, Real Talk. This is the

third time I have hit play on this episode,

and I keep getting an error that my Internet connection is unstable.

So anyway, third time's charm, let's just hope that we

get through this. Um, we're diving in today to talk about money

making activities in your business, prioritizing them, identifying

them, etcetera. But before I do that, I just want to give you a

little personal note. And sentiment from me is

that when I log in to record this podcast, I

am literally sitting in here as if you are

on the other side of Zoom with me, and I am having a conversation,

and we are friends. And my goal in my intention with

creating this podcast is that I hope that you feel that. And I just want

you to know from the bottom of my heart that I do really, truly value

every single person that listens to this podcast. And I

hope that you feel like we are friends, because

in my world, we are. And I just want you to know that. And I

think it's important because relationships mean a lot to me. Relationships

are the core to everything I do in my business. And

I don't want anybody to ever feel like, you know, I'm

just here and I'm talking at you. Like, I

really hope that when you listen, you feel like we. I am talking with you

and I am sharing and all of that. And so I don't know why I

felt compelled to say that today, but it's been. It just was on my heart,

like, and it was in the moment. And, like, my intuition just said to do

that. So, um, I'm going with it. But anyways, so today

we're talking about money making actions in your business,

and this is really,

really important, okay? And I think there

is a lot of drama, for lack of a better word,

around this. There's all these acronyms. There's, like, IPA. You know, I

think in, like, a lot of. In the MLM world, they call them ipas, which

when I hear that, all I think of is, like, the local brew. Like,

are we going out for beers? I don't think of income producing

activities. And then there's, like, I call money

making activities, and then there's revenue generating activities. At the end of the

day, all the horseshit and everything, it just means, like, what are

the things that you're doing in your business that directly correlate to revenue?

Okay? And I think people get wrapped up in

thinking they're doing money making activities when they're really just being

busy. And so I really want you to listen today and

think about what are the money making

activities in your business? And we just wrapped up a

five day with the focus visionary strategic reset, and we

really identified the money making actions for every

participant. And so that's where this episode is coming from.

Today is just, it's so brilliant for me to

see, like, the light bulbs that go off when it's like, oh,

this is exactly what I need to be focused on. Okay? And

so where I think people get tripped up with money making

actions is that they get very focused on the grind, right? They don't

prioritize these money making activities. They over

commit to money making actions. They end up falling to the bottom

of the list. They get pushed aside. They don't get

prioritized. There's really no

set, like, plan for implementation. They really.

Nobody is really taking the time to figure out, okay, these are the money making

activities in my business, and this is what I'm my goal. Okay?

So I really want you to think about this before

you just commit to it. Okay? And I'm going to give you kind of four

key steps we're going to go through really quickly of four

steps that are going to help you set this up

for yourself, for your business. And also keeping in mind that I'm going

to give you some examples, but your money making activities in your business

are going to be very different than mine, as they are any of my clients,

because everybody's business looks different. Okay? So you really need

to go back to what's working, right. If you didn't listen to that episode,

go back and listen to that one and identify

what you need to do more. Of. Okay, so step number one is

identify what the money making actions are, right. That's the,

that's the first step. And keep in mind, there really

should not be more than three of them, all right? They should.

You should not have more than three money making actions in your business

at any given time. It doesn't mean they can't change. It doesn't mean they might

not shift. But at any one time, you should not be

focused on more than three. And it could be that you really

only have one. Okay. You could have one thing that,

you know, if I do this over and over and over again, it nets results.

And if that's working, then that's your money making

action. Okay, so let me give you a. Few examples of some money making actions

of what you can identify as for your business. Okay? So

for me, it's scheduling coffee chats. I know,

and I can prove, and I have the information that supports that. When I book

coffee chats, it indirectly,

it leads to more money, whether that's through a referral,

whether that's through a collaboration, whether it's through a direct

client, coffee chat to client, you know, whatever it is. I know that

coffee chats are one of the best income producing

activities ipa in my business. I know that if

I focus on them, and I also see, like, when I book

many of them and I have a couple in a row, like, things start to

really come together. Like, it's also amazing for

content because I have some of the best conversations, and it usually turns into content,

which then turns into follow up or whatever it looks like at a great conversation

yesterday, and it gave me a great opportunity to follow up with the lead, which

is number two for me, is follow up and or nurture.

Right. Because top of mind relationship building is a

priority for me. So if you struggle between follow up and

nurture, go back and listen to that other episode. I've got a lot of.

I'm going to be referencing a lot of different things in this episode, which

I know goes against the grain and everything that you should do in a podcast

episode. But I can't help it because this one is full of resources, and I'll

make sure they're all in the show notes. So follow up versus

nurture. So I. That's something that I do. And also knowing who you're

following up with and what are you following up with them on? Right.

So it could be staying top of mind. It could be that you're following

up with them because they're a lead. You know, there could be a

multitude of different things. And so what

does that look like? So again, if I'm saying book coffee

chats, how do I do that? Well, a lot of times it's

through direct message on social media, or it's

in, I am in two paid communities, and it would be to do,

again, direct message or put a post up in those communities

of asking and looking for, to connect with people

for coffee chats. Okay? So that is something I do every

single week. All right. And then follow up. Who do you need to follow up

with and what are you following up with them on? And then whatever

that looks like for visibility, you should have something that is

visibility. It could be, right. For me, it's the Sunday morning brew, right?

That is my one revenue generating activity

and also the podcast. So I try to batch record my podcast, though.

So they are not, that's not a weekly action, right?

And I say weekly because quite honestly,

you don't need to be doing these things every single day, right?

They become part of the grind and like, that's how they fall to the bottom

of the list is because you're trying to do them every single day, and it's

really not realistic. Okay, which leads is going to

lead me to step two. So recap. Step one is identify

what are your money making actions for the week? What are

the weekly non negotiables? Like, I need to do this

every single week. Okay? And if you're struggling with that,

or write down and brained up your list of all the things you feel

like you need to do that are money making and revenue generating

activities. Okay? And then I want you to

look at that list and kind of take it a step further and ask yourself,

like, well, what is the goal with this? Right? So if I put on their

DM's, right. Send 20 DM's a

week. Okay, what's the goal? Well, my goal is to book

coffee chats, right? My goal is to do ten coffee chats a month.

So I should be able to do that. If I'm, if I'm connecting

with 20 people a week there, I should more than be

willing or able to book ten coffee chats. Right? So what's the

goal? Follow up and or nurture. Right? So what is

the goal? Obviously, follow up is to convert to either a sales call,

is it to convert to a discovery call? Is it to convert. What's, what is

the intention behind the follow up? Or if it's to nurture, is it to keep

people in your world? Is it to check in on them, to see how they're

doing, you know, that type of thing. That's what you could look at and then

ask yourself, like, what. How much of this, like

what's the quantity? Right? Like how. How do I want to do

this? Like how much of this do I need to do? Okay, because,

like, if you just sent, like an arbitrary, like, send DM's. Well,

like why? To who? For what? Right, send DM's because

that's how you follow up in nurture. Send DM's because you're trying to book coffee

chats, right? Like, what is the goal? What's the intention? So make sure that

it has an intention behind it. It's not just some

random activity, right? So if you have a local business,

it could be that you reach out to your referral partners. This is something,

in the five day reset, one of the members in there,

it has a local business that has a very strong referral network in

her local area. So her job and her, one of her weekly

actions is to like continue to touch base with

her referrals to check in with them and see, like, hey, do you have any

of this? Or hey, I, you know, giving them further information or doing like a

master class, right? So you could be setting up a masterclass. It

could be attending a networking event. It could be whatever it

is, make sure that there's an intention behind it.

Okay. So there's a lot of different activities that you could do, but

make sure that there's an intention behind it. Okay. The

second thing is, step two is to schedule it

into your week. Schedule it and make it a

priority. So find out

when in your schedule, like find a time

that you can get this done. All right.

I started a co working session on

Mondays for the mastermind group, which is now open

to, I say the public, but only to people on my email list. And

or if you listen to this podcast, it's not something I'm going to start promoting

publicly, like on my socials or anything like that, or on my website.

Not yet at least. But if you need a co working or

accountability, you can join the money Mondays. I called it

money Mondays because I wanted it specific to money

making activities. Right. It is not designed to come in and

work on client work or something like that. Although if you have to, you

have to. But the goal is, is to give a set hour at the beginning

of the week to get your money making activities done. So whether

that's to create your content, send those DM's and it's 1

hour. Which leads me to your money making actions should not

take more than an hour per week, right? Because first of all, you're only doing

one or two things, so it shouldn't be that overwhelming.

And second of all, it's very focused. It's very

focused and you're doing it effectively, and you're doing it efficiently, so you should be

able to bang it out in an hour, especially if you have that time

carved out on your calendar. And that is all you are

doing. Right? You're not answering calls in between this, you're not texting with your

clients, you're not doing anything. You're literally sitting down, giving yourself

that hour and you're prioritizing that time.

Okay? So I highly recommend whether you join money

Mondays or not, find. Or maybe you're in another co working,

find a spot on your calendar consistently

every week. Maybe you need to do your money make activities on Friday and that

will lead you to the next week. Right? That's perfectly okay,

too, regardless of when it is. Maybe it's different every week. That's

okay, too. But go through a month in advance and

get those money making hours

on your calendar. Okay? You can set aside 1 hour

a week. Again, this is where I talk about inside the framework, the focus,

visionary framework, about balancing the grind and the goal.

Your money making activities are part of the goal.

This is not the grind, okay? These are the things

that are moving you towards your goal. Right?

You're shutting off the grind for an hour a

week and you're focused on the goal.

That is what we are trying to achieve here. Okay? So step

one, identify. Step two, prioritize.

Prioritize them and get them in your.

Get them in your calendar, okay? Number

three is execute, right? So you've

identified it, you scheduled it in. Now you got to actually execute,

right? Execute every single week.

And again, don't put too much pressure on yourself. One of the things that I've

seen people struggle with or where they get kind of out of control, is that

they try to do too many things, right? So let's go back to my example,

and I said that I only want to book ten coffee chats a week or

a month, right? That's all I can fit in my calendars. Ten coffee chats

a month. So I also said that I wanted to do 20

DM's, right? So 20 DM's, that's

80. That's 80. There's a

good chance I'm going to book more than ten. And then what's going to happen

is I'm going to get overwhelmed, my calendar is going to get full.

I'm not going to have time for anything. And so then that's

where these money making activities start to fall off the rails.

All right? So execute and

make sure that you can actually execute it and maintain it, because

also, too, if I send 20 messages on Monday, there's a good chance

that Tuesday, Wednesday, Thursday, Friday, those messages are going to continue, right?

There's going to be some back and forth, there's going to be follow up, there's

going to be questions. You may have to schedule more calls, right? That's where I'm

saying these things need to be done weekly. And what I mean by that

is it's not that you're not going to touch them every single day,

but you also have to have the space to do that,

right? So you can't be sending 20 DM's every single day because there then

would be no time to actually continue those

conversations or whatnot, right? So you do the money making

activities once and then all week long, you kind

of continue to execute on them, right? You set the precedence, you get

the ball rolling once a week, and then all week long, you

continue to maintain that you're executing, you're continuing those conversations, you're getting

those calls booked, you're executing, you're having the calls, you're having the

conversations, right? So you have to leave your

yourself space to do that. That's why I say you can't really

schedule this every single day because then you're not leaving yourself space

to actually execute and

maintain it, right? And what you don't want to do is get yourself in a

cycle where it's like you start, stop, start, stop. You're doing this, you're doing that,

and then all of a sudden you fall off the rails because you got overwhelmed,

right? This is a huge struggle that I see for

most business owners is they go all in like they, they love it, they

schedule the time, they go all in, they go balls to the wall, and

then things all start to pop off at the same time. They get overwhelmed, they

shut down, they burn out, and then it's like, now I got to start the

cycle all over. You don't really need to be in that feast or famine

cycle, right? Like, you only need to

really think about your capacity. Most of us are not

looking to put a hundred people into a program or

put 100 people on our calendar in a week, right, or a month

or anything like that. So, like, you don't need to go balls to the wall

like even in my example that I gave you, I really only need to send

about ten DM's, right. Because even

if two people convert, that's eight per. That's eight

just from that effort alone, you know, and there's a good chance,

I know, that more people than to usually

convert. Right? So again, understanding what

your money making actions are and then giving yourself

space in your calendar to actually

execute when things start to flow.

Right. That's the whole key there, because if you don't leave that

space, you're going to get overwhelmed and it's just going to burn out.

Okay? So step one, identify.

Step two, prioritize. Step three,

execute. And then step four is measure

and track, track, measure what you're doing. Right. So

if you said you were going to send ten, did you send ten?

Yes. Okay. Part of the money making

or money Mondays is I do have some accountability

trackers included in that where you can state, like, what are you

focused on? And you can get in there and you can fill it out and

you can see your progress. Right? So that's a really great way

to track it. I think accountability is huge. Public

accountability, I think, is even better. So inside the focus visionary, one

of the things that I do is I have them like the weekly

trackers everybody can see because it allows

people to see that and cheer each other on and whatnot. So anyway,

measure and track them. Measure. I sent

ten. I said I was going to send ten. I sent ten.

Yay. That's your measurement. Now, tracking it would

be. I said I was going to send ten. I sent the ten.

I got two booked out of that. Cool, great. Track

that, right? I did this follow up, I got this

feedback. I nurtured these people. Here's what I knew, right?

So, like, if you're in that nurture phase, what are

they telling you? Is there something going on? Is that, did they give you a

follow up date? Right? Like update your notes, track your activity

and then maybe it's scheduling, promoting your lead magnet. You

know, maybe you're promoting a lead magnet or you're trying to grow your

email list, like have a starting point and then track

it. I shared about my weekly

newsletter once a week and I consistently

gained one or two subscribers, whatever that looks like.

Right? So again, your, your, your

activities are going to look different. How you track them, what you're measuring, your measure

of success is different as well. But you want to have something that measures whether

or not these money making activities are truly, actually revenue

generating. Right? So you can measure them every week as far

as what you did, the tracking usually is about once a

month, like, and then taking a look at it and reflecting on it and saying,

okay, booked. I sent out ten

DM's a week. I ended up booking two coffee chats a week from

that. The two people I connected with were amazing conversations.

They were okay conversations. They led to this. Right? Like, what did it lead

to? What's the goal? What is your next step? Right,

so that's what you're looking for as far as your money making

activities. Okay. It's not just about saying that you're doing all

the things or that, oh, I do this, I do this, I post on social

media, I engage, because that's. There's a list of things that

you could be doing for money making activities. It could be engagement, it could

be posting, running a masterclass, it could

be all kinds of things. It could be scheduling sales calls, it

could be doing meetings. Like, it could be team meetings, right? Could be meeting

with contractors because that helps

you gain more clients. It could be attending networking

events. There's so many things that you've

got to actually measure them and track it. Like,

it could be client retention, it could be looking and

understanding where people are at and what is their next step.

Right. So as far as your follow up, maybe it's every week, like reaching

back out to a past client. Do you have a group program? Do you have

a next step? Like, for me, I've now got this money Mondays co

working. So it might be to share it with past clients that might

be part of my revenue generating activities in one of the months

is like letting people know it exists again, you know, that

type of thing. So identify, prioritize,

execute and measure. Those are your four steps, and

that is what's going to actually help you see the results and

stay very focused and move you closer to the goal. This is

the once a week, one action, 1 hour

that you are taking and setting aside to move towards your goal,

because the grind usually takes priority. That's

just the way of the world. That's just the way business happens, is that

we get wrapped up in the grind. We are reactive, clients need

us. We get stuck on WhatsApp, especially with all the texting and the voice memos

and everything that goes through. The client demands, the vendor demands, all

of these things is part of the grind. So we have to, as

business owners, set aside that time to say,

I love you, I appreciate you, but go away for an hour. I have to

work on growing my business. Right, because you cannot get wrapped up

in the cycle of the grind because that is where growth

gets stuck. That is where people get stuck, is they just

get in this cycle that they cannot get out of. All

right? So having an identifying your money making

activities and giving yourself the grace to say, I only have to do them once

a week. Once a week. I know I'm

like blowing your mind right now because every other coach has told you, you have

to do these things every single day. You know, your daily ipas,

your daily this, your daily that. No, you don't. That is where

people get stuck. That's where people shut down. That is where people fall off the

rails because it's not realistic to do these

things every single day because every day they roll into

each other, right? Like, you send DM's, you start conversations.

Those conversations keep going. So you can't be starting

conversations every single day because after a while

you're at capacity. And also, if you have clients

and you're busy and you're executing and you're trying to maintain your

client relationships, right? Like, you cannot be

having these DM conversations or following up or doing that every single

day, all day and still actually maintaining and running the

business, right? So this is the balance. The happy

medium where growth happens, where you start to

see the results is finding the balance and giving yourself the

priority to focus on these activities and shut everything

else off for the world. Okay? So

identify your money making activities. Send them to me if you

want. If you want some. A little accountability, please, Michelle, at Michelled

nyo.com. Send them over to me and tell

me when you're going to schedule them in. Right. If you need help and

you want that co working, you want that accountability, sign up for money

Mondays. It's $9, $9 a month.

Right? Like literally, I just put a small price tag on it just for

the skin in the game, but it's really just me holding

space for you and giving you the trackers.

So find the time in your calendar. Maybe Mondays

doesn't work. Mondays at noon, maybe that doesn't noon eastern, maybe that

doesn't work for you. So schedule the time. Go find an accountability buddy. Right?

Whatever. If you need to do whatever it is, prioritize it and get it

scheduled, execute them. Don't just

schedule it, actually execute.

Execute those actions. Right. Don't just talk about

it. That's another huge struggle I see is like people talk about all their big

ideas, but they're not actually executing. Right. And then

measure and track and then, because you don't want to also get stuck in a

cycle of doing things that actually aren't revenue generating. Maybe you don't have

the data to support that says, like, I know if I book

ten coffee chats, I will book this many clients. Maybe you don't have

that data to understand the conversion. So this is where tracking is going to

become really, really important for you because you may have to shift

or switch what you're actually doing to be

sure that they are revenue generating. Okay? And that's

okay too. The in different seasons of your business, in different

launch periods, in different promotional periods, your money making actions should

change. And that's very healthy, very normal. So also

being very aware of what season you're in and what season your

business is in and what season your clients are in so that you can adapt

your money making activities to where they're at and where

you're at in your business. Okay, so I hope this was helpful. You have

your step by step plan. Go take action. Again, don't just listen,

go take action. If you need help, you know how to find me. If you

want help identifying these things, I highly

recommend the focus visionary strategic reset.

It will really help you to identify those money making

activities. It's $197. It's on demand. It's available to you

whenever you can. Go through it at your own pace. You have access to everything

for life. I highly recommend that if you're struggling

or just reach out to me if you if you need a little bit further

assistance. But schedule this time and prioritize

them. I cannot stress that enough. I've said it at least 20 times in

this episode, and I will say it another 20 times if I have to

prioritize the money making activities, but get very

specific on what those money making activities are. Okay? I love

you. I believe in you. Until next time. We'll talk soon.

Thanks so much for listening today. But remember, now it's time

to taste action. My goal is to get you results.

So what is one action you can commit to

taking this week? Feel free to share it with me in my DM's or

tag me on your socials. Not sure what action to take? Grab the

link in the show notes and schedule a strategic power hour. We can talk

through it together and get you a strategic plan of action. In just 60

short minutes. Oh, and one last favorite with every

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grow. So if you wouldn't mind, please take a quick minute to leave

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a friend. Thanks. Talk soon.