Shownotes
As we're headed into this new year and our Mini Sessions season I wanted to talk through the importance of planning EARLY! January is the perfect time to set the tone for your year. Preparation like this will set you up for success and why not determine this year to be your most profitable!? In this episode not only will you learn why planning ahead is valuable, but you'll understand what happens when you don't. So, for starters let's look at key reasons why planning your Mini Sessions early is a must!
Why Planning Your Mini Sessions Early is Valuable
In order to plan ahead you need at least 6-8 weeks before your Mini Sessions take place. When you start marketing early you get ahead of other photographers! Why not be the first photographer seen by your audience for Spring Minis and beat the competition? Rather than scrambling last minute to do Easter Minis or Wildflowers, you can prepare now and get fully booked! This also means you'll be maximizing your profits. You get the opportunity to think through your pricing, structure and upselling. And the best part is you can do it all--stress free!
Key Areas to Prep
One thing you need to look at is the calendar as a whole. Start with your personal calendar including birthdays, vacations, important dates. Then you can pencil in dates for Mini Sessions. That way you aren't overbooked and you have control of when you work! My suggestion would be to look at doing Spring, Fall and Christmas Minis. Next, an area you want to plan is thinking through the themes that you could potentially have for your Mini Sessions. You want to think of fun, creative ideas, but things that your clients will actually book. Lastly, plan ahead in your marketing plan! Put together a real strategy including your email list, your SEO and your socials. Trust me, good marketing takes time so tackle this early and give yourself the ability to be profitable.
What Happens If You Don't Plan
I know there are so many things you have to think about when planning your Mini Sessions, but that's why I'm here! You won't be doing this alone. The danger in not being proactive is you'll be stressed out, overwhelmed, losing clients or missing out on profits! The earlier you start preparing the better off you'll be. Throughout the coming weeks I'll walk through all the important keys in planning your Mini Sessions! Tune in next week for specifics on pricing to be profitable!
What We Covered:
Why I started planning ahead (1:55)
Why planning your mini sessions early is valuable (3:03)
Key areas to prep (6:08)
What happens if you don't plan (11:00)
