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142 - From Advisor to Decision-Maker: AI's Next Power Move
Episode 14210th August 2026 • The Exchange • The Greenbook Podcast Network
00:00:00 00:41:09

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The line between AI advisor and AI decision-maker is disappearing fast, and in this episode Karen Lynch and Lenny Murphy track it across three fronts: a funding round that reveals what qualitative research is really worth now, a wave of measurement tools racing to keep pace with fragmented attribution, and an AI quietly running inventory decisions in a real store.

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