Shownotes
How can creating content build a personal brand?
If one of your 2021 goals is to grow your business, one thing you might be considering is to focus more on your personal brand.
A strong personal brand can position you as a thought leader in your industry. But how can content attract the right people to your business, and crucially, get them to become customers?
Chris Ducker is no stranger to building businesses and brands. In fact, he’s grown many throughout his career! He is the founder of Youpreneur.com, an entrepreneurial mastermind community that helps experts become the go-to leader in their industry. He’s also a bestselling author, keynote speaker, and a business mentor, and has been featured in Forbes, The Huffington Post, Entrepreneur, Inc., Success, and other key media outlets.
Chris joins me in this episode as we dive deep into what it means to build a personal brand in today’s world. Chris shares his words of wisdom for establishing your personal brand (even if you’re starting from nothing) and reveals where he’s focusing his content efforts in 2021.
Listen to find out about:
- Why building a personal brand is a requirement for entrepreneurs in 2021
- Why Chris takes a “zero-fluff” content approach
- How to convert personal brand success into business growth
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To watch the video, or read the blog post, click here.
