Episode 21 with Frederick Dudek (Freddy D)

How Can Authors Create Superfans and Transform Book Sales? With Melanie Herschorn

In this episode of the Business Superfans Podcast, host Freddie Mixell talks with Melanie Herschorn about her transition from a celebrity publicist and journalist to a marketing expert for authors. They discuss the importance of engaging with readers to create superfans and the effectiveness of giveaways and incentives. Melanie shares success stories, including improving a financial advisor’s book sales through LinkedIn and a children’s book author’s pre-sales strategies. They also touch on the challenges of predatory practices in the publishing industry and the need for authors to actively market their books. Melanie offers resources and advice for authors looking to enhance their book marketing efforts.

Discover more with our detailed show notes and exclusive content by visiting: https://bit.ly/3xnpmkF

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Mentioned in this episode:

Business Superfans Accelerator

Attention business owners, are you looking to transform your employees, customers, and business allies relationships and elevate your brand to new heights? Join the Business Superfans Accelerator today. Led by me, Freddie D, this dynamic mentorship program empowers you to turn your stakeholders into passionate superfans. The ultimate brand advocates who actively promote your business. Imagine a community of dedicated supporters promoting your products or services, not just through word of mouth, but as proud champions of your brand. With exclusive access to monthly Q& A sessions, brainstorming opportunities, and valuable resources like online courses, playbooks, and much more. This program is designed to provide you with the tools you need for sustainable, profitable growth. Don't wait. Every moment you delay allows your competition to get ahead. Sign up now at bizsuperfans. community and start unleashing the potential of your superfans today. Your brand's transformation awaits. Let's make business growth your reality.

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Freddy D: 00:00:00

Melanie Hirschman wants to make your book and brand shine.

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As a nonfiction and children's

book marketing strategists for

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authors, coaches, consultants,

and speakers worldwide.

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She's on a mission to support and empower

her clients to build a business with

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their book as the foundation, and to help

them share their message with the world.

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Using her unique combination of

entrepreneurship, award-winning

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journalism and PR experience.

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Melanie gets her clients to create

brand awareness, sell books and position

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themselves as subject matter experts.

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So they can make a big

impact with their book.

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Her new book Make A Big Impact

With Your Book is out now.

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Hello, Melanie Hirschen.

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How are you today?

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Welcome to Superfans podcast.

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We're excited to have you here.

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Melanie Herschorn: Thank you.

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I'm so happy to be here.

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Freddy D: So tell me a little bit

about your background, how you got

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yourself started into authoring and

then moving on to basically helping

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authors publish their books, market their

books and become successful authors,

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because it's one thing to write a book.

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It's another thing to actually have it.

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Be marketing, selling

and generating revenue.

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Melanie Herschorn: And if I can

do a plug for your book called

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super fans, that is really great.

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And everybody should read that.

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I'll just say that.

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Freddy D: Thank you.

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Melanie Herschorn: You're welcome.

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Freddy D: Thank you.

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Melanie Herschorn: So, how I got into

it was totally not linear at all.

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I graduated from college and I had no

idea what I wanted to do and a friend

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of mine in Toronto said, you'd be really

good at PR, why don't you try that?

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And I said, okay, that sounds good.

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I'll try that.

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And so I worked as a celebrity publicist

for a couple of years, and then I

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decided to get a master's in journalism.

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And I worked as a radio

journalist for a few years.

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Then I had to move across the country

with my husband and we had a new baby.

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And I thought, well, I can get a job

as a journalist and pay a babysitter

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more than I'm going to make, or I can

do something else that's kind of been

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tapping on my heart, which was to design

and manufacture breastfeeding clothing.

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Freddy D: Oh, wow.

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Melanie Herschorn: It's not linear, right?

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Freddy D: No, that's a

complete left hand turn.

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Melanie Herschorn: It was, and yet it

wasn't at the same time because I've

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always been so interested in fashion

and I didn't feel confident like I

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could ever do haute couture, but I could

help new moms with finding something

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functional and fashionable to wear.

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So I designed and manufactured

clothes for about seven years.

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And my last year of business, I hired

somebody to help me with my marketing.

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And it was a very toxic relationship.

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She was very condescending and just mean

and really belittled me to the point

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where I couldn't even open my office

door anymore and it was my home office.

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So I shortly thereafter closed

the business, sold off what I

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had and said, okay, what now?

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And I realized that.

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Marketing was something that I'd been

doing consistently throughout my career.

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As a publicist, as a journalist,

as a designer of clothes, I

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was always marketing stuff.

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And I realized that I

could help other people.

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Do their marketing in a supportive

way, in a way that would not make

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them feel like they were an inch tall.

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And so I said, all right,

that's what I'm going to do.

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I'm going to try it.

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And when authors started calling

me, I went, oh, okay, I'm onto

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something here because there are,

well, first of all, the boundaries

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that there are none to publish now.

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You can have an idea, write

a book, publish it to Amazon

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KDP tomorrow, and guess what?

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You're a published author.

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It's not like in the, in, the yesteryear

when you had to find somebody, an

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agent, you had to get a publishing

company to, to back you and no, there,

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there are no barriers to entry anymore.

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And what happens is people have

these incredible ideas and they

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put them in books and then They

don't do anything with them.

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They think, okay, well, it's all about the

launch and then the launch comes and it

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goes and then no more books are selling

and they don't know why and instead of

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doing something about it, they just throw

their hands up and say, well, I tried.

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And they move on.

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And so it was sort of a natural

thing for me to say no, you can

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make an impact with your book.

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And I'm going to show you how

you can write it effectively and

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publish it and then market it

so that you can have all these.

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all this beautiful success, like

speaking on stages where they require

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a book oftentimes, and, improving

or increasing your consulting fees.

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And, all the great things, the credibility

the awareness that come along with.

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Freddy D: Yeah, when I wrote my

book, it was a combination of

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many years of sales and marketing

experience on a global scale.

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And I did do the book

launch and everything else.

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And it did, you got that

spike and then I did some.

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Amazon, marketing, but when you

and I got together, it really took

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it for a whole different turn.

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I've, redid some things to

improve the messaging of the book.

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And I'm putting, I'm still working on

the things that we've talked about, but

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now the podcast is actually, a reality.

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My community is a reality.

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I've been posting things on social

media and got some tools that help me do

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that, and I'm getting sales every month.

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Am I making, tons of sales?

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No, but every month I see

a steady amount of sales.

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Where before it was very sporadic.

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Now I \\\\\\ count on X amount of

books being sold on a monthly basis.

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So, you're exactly correct.

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And what, helping you've helped me

get a better direction on promoting,

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my book, creating business superfans.

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Melanie Herschorn: Well,

that is such an honor.

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And I appreciate you telling me

that, it's amazing what can happen

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when you're really saying the

right things to the right people.

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And, so much of this is in your book,

it's almost, it's a little meta to

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talk about it, but it's also something

I think important to mention that

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we don't get rich on book sales.

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It's really.

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Freddy D: It's a vehicle.

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Melanie Herschorn: It's a vehicle.

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It's how we leverage it.

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So for you, people picking up your book

and saying, wow, these are really great

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strategies and tools to, to, for client

retention for new clients or customers.

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And then they might call

you up and say, Hey Freddie.

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Can you be a consultant for our company?

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We really need help.

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And then you're not talking

about, a few dollars.

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You're talking several thousand

dollars as a return on your

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investment from this book.

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And that's the magic of it really.

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Freddy D: Well, funny you bring

that up, because that actually

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took place this morning.

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So, I had a 8.

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30 meeting with somebody that I've been

doing some marketing consulting with

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aside of my other opportunity that I

handle, and they're now looking to go

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on a bigger scale, and they're looking

to, we talked about partnership, and

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because of the fact that, The things I

wrote in the book that gave credibility

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to my sales and marketing knowledge.

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And that's the area that they need is they

need help and sales marketing and some

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of the technologies to put it together,

to get things to flow for them because

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they're doing things too much manually.

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So they can't grow their stock.

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And so that's, so yes,

exactly what you said.

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It does manifest itself.

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Melanie Herschorn: And it happened today.

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And that's the best thing ever.

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Yep.

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And that's, oh my gosh,

let's take a moment.

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I love that.

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I and I wish I could say

that never happens, but it

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really happens all the time.

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Freddy D: Yeah, it really happened.

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Melanie Herschorn: Yeah.

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Freddy D: This is, I've been working

with this individual for two years

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and handling some of their digital

marketing stuff on the side.

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And it's not been a big thing, it's

a side gig for me because I still

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have customers that I've been dealing

with for over 10 years on doing some

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of their online marketing things.

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And how many people can say that

they've got customers for over a decade

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still working with them because I

practiced the things are in the book.

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And like I say, they reached out all

last week while I was on vacation,

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and we set it up for early this

morning to talk about possibilities.

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So yeah, absolutely.

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So let me ask a question here

is, how do you encourage authors

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to engage with their readers?

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Melanie Herschorn: So there

are so many ways to do that.

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One of the biggest mistakes is to just

post on social media and walk away.

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Right?

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You have to reach out to your

readers using social media, and

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you can do that if they leave a

comment, reply to their comment.

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If they like a post, Send them a direct

message and say, thanks for liking

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my post and always ask a question

because then they feel compelled

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to keep this conversation going.

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You can do all sorts of things.

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You can reach out through

summits like online summits.

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You can invite your audience over

your email if you have an email

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marketing platform that you use.

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And anytime you're out

anywhere in the world.

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Remember that as an author,

you are your best marketer.

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So it's silly, but I carry a copy of

my new book with me everywhere I go.

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And it's a conversation starter.

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And then people say, Oh, what do you do?

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What?

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Well, here's a copy of my book.

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And, then it's an instant

credibility boost.

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But in terms of getting more

audience members to engage, more

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ideal readers to engage, I really

think it comes down to other than

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all the, strategies we talked about.

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I really think it comes

down to what you say.

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What you're saying, is

it resonating with them?

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Are you speaking about, using like

jargon that isn't really gonna land

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with the people you wanna reach?

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Are you saying let's lose five pounds

when the people that you wanna reach

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are saying, I just wanna tone my arms?

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Those sound like they're the same thing.

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But they're actually very different.

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So I think market research can really

help with that, figuring out, creating

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an avatar, creating a customer

avatar to where you can identify

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the specific person or entity that.

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It would resonate with what

you wrote about exactly.

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And then, you can use chat GPT

to figure out what would be

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the right thing to say, right?

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Or you can also go to

the business superfans.

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com website and pick up the

avatar workbook that we created

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which is second to none.

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And it not only helps you create the

avatar, but also your elevator pitch.

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Freddy D: And a multitude of other things.

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Melanie Herschorn:

That's a great resource.

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Yes.

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Freddy D: The other thing that I've done

in my case, you say carrying the book,

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I've got mine someplace here, I've

carried it to networking events, and I've

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sold it on the spot, and I've had to go

back out to the car and grab another one.

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What I've done, though, is I've

followed up to those people that

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bought it at those events to see what

their thoughts were, and et cetera.

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And that's the way that I've

stayed in contact with the

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people that picked up my book.

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If they sell it online, and they bought

it online, if they bought it from

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Amazon, you don't know who bought it.

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Except if they do comment or give

you a review, that's about the

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extent of it as far as I know.

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Melanie Herschorn: Yeah, there's

no way Amazon's going to give

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up their customer information.

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So I love that you're doing that because

when you are continuing that conversation,

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that's where, the magic happens.

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That's where the consulting

opportunities come in.

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It's.

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It's again, it's about creating that

engagement and sticking with it.

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And I know you mentioned

that in your book.

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I mentioned that in my book.

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It's really about

developing relationships.

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Marketing is about creating relationships.

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It's not about, putting up a billboard

and just hoping that it works for you

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because not everybody's going to be

interested in what's on your billboard.

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Freddy D: Right, so how can authors,

to want to create superfans of

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their book and get those superfans

to promote the book for the author?

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Melanie Herschorn: I like giveaways

and incentives to get that to happen.

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So for example, I would say, think of

it like a Starbucks gift card and do

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a giveaway and say, Hey, anybody who

wants to get a book for themselves and

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get a book for their friend will be

entered to win the Starbucks gift card.

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So any kind of incentivized.

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Giveaway or contest is really going

to allow people to say, Oh, I want

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to be part of this because people

want to belong to things, right?

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They want to be part of something.

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So they want to be a

super fan, for example.

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So they're going to join because it

makes them feel like they're part

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of something bigger than themselves.

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Freddy D: Right.

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Okay.

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So, a little bit about how you work with

an author that's either in a process of

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writing the book or they've written their

book, like in my case, how you and I

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connected up and then kind of, marketing

it, but sort of hop along until they

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get some direction and it transforms

their outlook and outcome of book sales.

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Melanie Herschorn: Sometimes authors

come to me and they are just about to

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publish or they have already published

and they haven't gotten traction.

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And so what we do is we

start from the beginning.

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You have to build your marketing

foundation and that includes everything

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that you put out on the internet.

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It needs to be cohesive and coherent,

and then you can move into the more

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glamorous pieces of, pitching yourself

to podcasts, pitching yourself

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to the media, being on stages.

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So we go through all those

in a very cohesive way.

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It's sort of, well, it's linear and

it's also never overwhelming because

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marketing as a whole can just, people

can be like a deer in headlights.

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They just, it's so overwhelming.

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So what I do is I break it down

step by step so that authors

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always know what's next.

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And then when you take a look back

and you go, wow, I've come so far

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in six months and now I'm getting.

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PR opportunities, and I'm speaking

on a stage next month that I

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wouldn't have been able to if I

hadn't started marketing myself.

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And also, we are now helping

people who are not yet authors.

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So, professionals, business owners

who say, I want to write a book.

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I should write a book.

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I've been telling myself that I should

write a book, and everybody I know

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tells me I should write a book, but

I just don't know where to start.

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We have a 12 month program that takes you

from writing the book, editing the book,

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self publishing under your own imprint,

and then marketing the book as well so

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that you get all the benefits of the

increased consultant fees and the speaking

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fees and the visibility and awareness.

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One thing that is That I find, and

we can talk about this if you'd be

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open to it, the difference between

traditional publishing and hybrid

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publishing and self publishing.

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Sure, yeah.

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I feel like that's something

that people get confused about.

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What was the way that

you published your book?

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Now I'm turning the tables on

you and asking you questions.

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I apologize.

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Freddy D: It's all good.

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I self published.

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Melanie Herschorn: Okay.

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So did I, and I wouldn't

have done it any other way.

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Freddy D: No, I agree.

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It was a much better experience, I'm

in control, and I keep the majority

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of the revenue, and I can make tweaks,

I can create a version two etc.

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So it's, maintaining the control of

the book is everything in my mind.

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Melanie Herschorn: I feel the same way.

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I had a client once who, she was

adamant that she traditionally

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publish and she wrote, it's like a

35 page proposal that you have to

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shop around to agents and publishers

that are the traditional publishers.

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And she got a, an advance.

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It was not a very significant advance.

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And then she had to wait 14 months

until they published her book.

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And I know for me, if I'd had to

wait another 14 months, I don't

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know that I would have been able to.

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I mean, it's like you have this

drive, you want it out there.

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And so as a self publisher, you

just have so much more control.

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Yes, it can cost money as opposed to not

costing money, but the marketing is never

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covered anyway, no matter how you publish.

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So you're paying to get

marketing advice or to.

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Have it done for you,

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Freddy D: Right.

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And yeah the, that window

is a lot of wasted time.

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I mean, to lack of a better way of wording

it, it's a lot of waste of time because

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a lot can happen in 14 months you could

have been building up the book sales, you

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could have been building up your brand,

you could have landed some consulting

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opportunities, you could have landed a

multitude of different things, and in 14

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months, you're sitting there twiddling

your thumbs, not knowing what direction to

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go, because you're no longer in control.

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Melanie Herschorn: Yes, and I would not

have wanted to wait that kind of time.

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And, in the end she's doing well.

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It's the book is doing well.

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But, I was even thinking, what if

the information in your book has

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changed so drastically in 14 months?

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Maybe you talk about somebody

who was alive, they're not alive

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anymore, or someone like Elon

Musk buys Twitter and changes the

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name and it's not Twitter anymore.

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I mean, those things happen.

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Freddy D: Technology changes.

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You recommend products and they change.

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That's one of the things in my book

is that I had initially listed all

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these tools that I recommended.

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And then I realized.

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You know that wow, they're

gonna be locked in that book.

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And so now I Modified it and if you

recall, I just have a page that tells you

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go to this website and this link and get

the latest and greatest Recommendations

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because they change so absolutely so

share a story Melanie and on Somebody

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that you help besides this guy.

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Getting them direction and getting

them results where before they

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: 00:19:29

were a boat in a boat with only one

oar and going around in a circle,

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: 00:19:35

Melanie Herschorn: it's a great visual.

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: 00:19:36

So what for those of you

just listening, I was.

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Pretending to paddle.

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: 00:19:42

I have a couple in mind, but I'm going

to start with my client Mike, who had

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written a book for financial advisors.

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He himself is a financial advisor, and

he wrote a book for financial advisors,

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and he was not posting on LinkedIn.

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He was on it every day, but he

was just lurking and so when we

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developed a LinkedIn strategy.

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: 00:20:06

His connections started reaching out

to him and saying, Hey, we'd like

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: 00:20:09

for you to come speak at our event.

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: 00:20:11

We're going to pay you and we'd like to

buy 200 of your books and that continued

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: 00:20:17

because he was Leveraging the power

of that social media and then also the

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power of relationship marketing which

is something that we teach because it's

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not enough to just Post on LinkedIn.

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: 00:20:30

You have to do other things.

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And then, I have a client named

Lynn, who is a children's book

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author and she just published another

book and she had 800 pre sales.

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: 00:20:44

800 books in presale because she's

utilizing all the tools that she has as

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: 00:20:51

an author marketer to get book sales,

to get PR, she's getting PR coverage.

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And so, I mean, all those

pieces are possible.

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When you have a book.

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: 00:21:05

I was talking to a woman yesterday.

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: 00:21:08

And she said, Oh, I really

should write a book.

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: 00:21:11

And I said, Oh, okay.

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: 00:21:13

She said, Yeah, I've been

thinking about it for a long time.

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: 00:21:15

She said, I've actually been

turned down from speaking events.

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: 00:21:19

Because I didn't have a book

and they wanted me to be able to

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: 00:21:22

sell it at the back of the room.

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: 00:21:23

And that's just.

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: 00:21:27

One humongous door that can fly right open

for you when you publish and you market.

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: 00:21:34

Freddy D: Yeah.

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: 00:21:35

It's one thing to have it, and

it's another thing to everybody

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: 00:21:39

know about it and want it.

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: 00:21:42

Melanie Herschorn: Yeah.

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: 00:21:42

Freddy D: Because if nobody knows, and you

got the greatest gizmo in the world, and

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: 00:21:47

nobody knows about it, it's irrelevant.

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: 00:21:48

Melanie Herschorn: Absolutely.

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And I think that's kind of, so the

publishing industry as a whole.

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: 00:21:54

I love being part of it, but there

is a lot of predatory crap happening.

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: 00:21:59

Can I say crap on your podcast?

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: 00:22:01

Okay.

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: 00:22:01

There's a lot of predatory stuff

happening and you will find, I'm sure

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: 00:22:06

you experienced this just like I did.

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: 00:22:08

As soon as I put the word author on my

social media profiles, I started getting

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: 00:22:12

all these unsolicited emails from people

promising to make me a star with my book

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: 00:22:16

through podcasts and this, all you need

to do is pay us thousands of dollars.

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: 00:22:20

And I went.

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: 00:22:21

Whoa, what is this?

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: 00:22:23

This is not okay.

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: 00:22:26

And so one of the things

that I like to do is just.

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: 00:22:29

Explain that, this is

not how it has to be.

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: 00:22:34

You do not have to pay somebody, or

like a bot basically, a whole lot

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: 00:22:40

of money to get your book out there.

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: 00:22:42

You have the power within you.

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: 00:22:45

To learn how and then to

leverage what you already have.

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: 00:22:49

Freddy D: Right, yep No, you're

absolutely right because I did

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: 00:22:51

once I people I had a podcast and

author and speaker to my profile.

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: 00:22:57

You know as you had and I had talked

I got solicitations of well we can

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: 00:23:02

you know for several thousand bucks,

we'll get you on podcast shows.

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: 00:23:07

Well, there's a platform that I use

that I pay 39 a month, and I've been

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: 00:23:11

interviewed on it 10 times so far.

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: 00:23:13

And so, There's a multitude of things.

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: 00:23:16

I've had people reach out to me on

LinkedIn and invite me on their shows.

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: 00:23:20

So yes, there are predatory

stuff out there, unfortunately.

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: 00:23:25

Melanie Herschorn: It is unfortunate.

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: 00:23:26

And so I feel sometimes like I'm a one

woman, I'm on a one woman mission to try

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: 00:23:30

to say, you have so much more power than

publishers sometimes are willing to offer.

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: 00:23:36

Like publishers in general don't

offer marketing and what they.

404

: 00:23:41

The way they sell to a customer, a client

is your book is going to do all these

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: 00:23:48

things, but they don't explain the how.

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: 00:23:53

They say it's just by virtue of

the fact that you have a book.

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: 00:23:57

I feel like it's incumbent upon me to say,

well, that's not exactly how it works.

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: 00:24:03

Cause just like you said, if a tree falls

in the forest and no one there to hear it.

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: 00:24:07

So the bottom line is that publishing

a book is not the end of it.

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: 00:24:13

And I think that there's a lot

of misinformation out there that

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: 00:24:18

all you need to do is publish.

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: 00:24:20

No, not exactly.

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: 00:24:23

All you need to do is publish

and let people know that you've

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: 00:24:26

published and continue that, I

always call the consistency in

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: 00:24:30

marketing the granny panties of book

marketing because it's not sexy.

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: 00:24:35

it does what it's supposed to do.

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: 00:24:37

And going back to the, we talked a

little earlier about, creating superfans.

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: 00:24:42

I've experienced this, is I've

had people read my book, and in

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: 00:24:47

my case, it's a business book.

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: 00:24:49

I've got a picked up the book or

in some cases one of them bought

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: 00:24:55

10 copies of the book and then

has passed it out to clients.

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: 00:24:59

They've become my superfan saying

that you need to read the book.

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: 00:25:04

I got a guy in Michigan.

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: 00:25:05

He's 85 years old.

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: 00:25:06

He used to have his own his own radio

show and He called me last night and

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: 00:25:12

talking about the ways of how we can

work together and everything else and

427

: 00:25:16

he's my superfan because he wants to

be promoting my book at some of the

428

: 00:25:21

rotary clubs and he just joined some

other club and he's 85 and still going.

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: 00:25:26

He's invited me to be

on his radio show again.

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: 00:25:29

So yeah, the book opens up opportunities

provided people know about it,

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: 00:25:35

because if nobody knows about it,

like I said before, the gizmo, but

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: 00:25:39

here we're, let's talk about books.

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: 00:25:41

If nobody knows about your book

and it could be the best book

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: 00:25:44

ever written, but goes nowhere.

435

: 00:25:46

It goes nowhere.

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: 00:25:47

It can't make a difference.

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: 00:25:48

It can't make the impact that you

had initially envisioned for it.

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: 00:25:53

Freddy D: So let's explore another

story that you perhaps can share

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: 00:25:58

of, where someone was floundering

and you turned that around.

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: 00:26:04

They were discouraged because of

the fact that they were floundering

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: 00:26:07

and now they have a whole

different outlook on everything.

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: 00:26:10

Melanie Herschorn: I mean, that's

a lot of people there, Freddie,

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: 00:26:12

so I'm going to have to pick one.

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: 00:26:14

But actually there's one that I

think would be a really good story.

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: 00:26:18

So I had a client who wrote a book and

it was basically a pandemic memoir.

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: 00:26:25

And I don't know about you,

but I don't ever want to talk

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: 00:26:28

about the pandemic again.

448

: 00:26:29

Freddy D: No.

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: 00:26:30

Melanie Herschorn: So, this was already

post pandemic, so, he said, what do I do?

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: 00:26:35

What, how do I market this thing?

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: 00:26:36

I wrote it, I, it's based on my blogs

I want to make a big deal out of this

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: 00:26:41

and so I think he was discouraged

because he realized that, people,

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: 00:26:47

once they are out in the world again.

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: 00:26:50

They didn't want to go back.

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: 00:26:51

Freddy D: Right.

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: 00:26:52

Melanie Herschorn: So, even in a book,

so when I read the book and I, we worked

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: 00:26:56

together, I looked at it and I thought,

okay, this is not a pandemic memoir, but

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: 00:27:02

it's also the story of a father realizing

that he has a child who is neurodivergent.

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: 00:27:11

How that came to be and what lessons

you learned from that and how you can

460

: 00:27:18

show other parents, here's what we did,

here's what worked, here's what didn't.

461

: 00:27:23

And so.

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: 00:27:24

When we reframed it, he felt more

inspired and he actually got his

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: 00:27:31

book to be sold at a very prominent

bookstore in Colorado based on the

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: 00:27:37

pitch that we created together.

465

: 00:27:39

So, again, that was more spring in his

step because he realized it could make a

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: 00:27:44

difference and it wasn't stuck in 2020.

467

: 00:27:46

Freddy D: Right.

468

: 00:27:46

Very cool.

469

: 00:27:47

Good story.

470

: 00:27:48

Good story.

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: 00:27:49

So, as we're wrapping up

here, how can people find you?

472

: 00:27:54

Melanie Herschorn: Well, I'm everywhere on

the internet, but also I can be specific.

473

: 00:27:58

If you would like to read a copy of my

new book, you can go to VIPBookMarketing.

474

: 00:28:05

com and it will take you

right through to Amazon.

475

: 00:28:09

You can also get freebies.

476

: 00:28:11

A lot of freebies on my website,

including the ultimate book marketing

477

: 00:28:15

checklist, and I'm on LinkedIn.

478

: 00:28:19

I'm on Instagram and Facebook

and yeah, I'm generally here

479

: 00:28:25

to answer and to support.

480

: 00:28:27

Freddy D: Okay.

481

: 00:28:28

Excellent, thank you very

much for being a guest on a

482

: 00:28:31

business super fan podcast show.

483

: 00:28:33

Very much appreciate the information

you shared and we look to have

484

: 00:28:38

you on another show down the road.

485

: 00:28:40

Melanie Herschorn: Thanks

so much for the opportunity.

486

: 00:28:42

Freddy D: All right, Melanie.

487

: 00:28:42

Thank you.