Company Stats

• Activations: 45 million Nift activations
• Employees: 40+
• Founded: 2015

Episode Highlights

• ✅ Build a culture organically, matching the right people to your organization's needs.
• ✅ Maintain core elements of excitement and hard work to drive growth and revenue.
• ✅ Culture evolves; treat your team well and believe in long-term goals.

Episode Summary

In this episode, Preston Junger, co-founder of Mile Square Labs and VP of Restaurant Solutions at Nift, shares insights on building a successful company culture. He emphasizes the importance of organic culture development, matching the right people to the organization's needs, and maintaining excitement and hard work. Preston also discusses the evolution of culture, highlighting the need to treat team members well and believe in long-term goals.

Preston delves into his journey post-Yelp, explaining how his experiences led to the founding of Mile Square Labs. He outlines the challenges he faced and how these inspired him to help early-stage companies build their go-to-market strategies. Through Nift, Preston explains how the company replaces traditional advertising with gifting moments, benefiting both e-commerce and restaurant groups by acquiring new customers.

Notable Questions We Asked

Q: How do you build a successful company culture?

A: Culture should develop organically, matching the right people to the organization's needs, and maintaining excitement and hard work to drive growth and revenue.

Q: What is the role of culture in a company's success?

A: Culture is crucial for aligning the team with long-term goals, fostering a sense of shared purpose, and ensuring sustainable growth.

Q: How does Nift help restaurants acquire new customers?

A: Nift uses a two-sided marketplace to provide gifting moments that replace traditional advertising, helping restaurants gain new customers through surprise and delight moments.

Q: What challenges did you face after leaving Yelp?

A: Transitioning from Yelp to consulting, I faced the challenge of finding a role that matched my passion and expertise, leading to the founding of Mile Square Labs to support early-stage companies.

Q: How does Mile Square Labs support early-stage companies?

A: Mile Square Labs helps early-stage companies build go-to-market strategies, providing a strong foundation for growth and realistic expectations for key hires.

Chapters

00:00 Intro

00:14 Company Stats

00:39 Nift and Its Impact

01:20 Building a Strong Company Culture

03:20 How Nift Supports Restaurants

06:02 Preston's Journey Post-Yelp

09:30 Founding Mile Square Labs

11:22 Connect with Preston

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