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Episode 42: St-Germain Elderflower Liqueur
Episode 425th February 2021 • Liquor and Liqueur Connoisseur • Matt Birchard
00:00:00 00:18:56

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Episode 42 features St-Germain Elderflower Liqueur, an exquisite and popular spirit known as "Bartender's Ketchup.". Bottled at 750mL and 20% ABV, or 40 proof, it retails for about $35.

Enjoy this episode with any cocktail with some St-Germain added!

St-Germain's official website:

Brief Historical Timeline:

  • 2006 - Robert Cooper founds The Cooper Spirits Co.
  • 2007 - St-Germain is introduced and wins "Best of Show" at the San Francisco World Spirits Competition
  • 2010 - Robert Cooper wins Distiller of the Year from Wine Enthusiast
  • 2013 - St-Germain is sold to Bacardi
  • 2016 - St-Germain's founder Robert Cooper dies suddenly at age 39

Key Cocktails:

The St-Germain Cocktail or St-Germain Spritz is simple to make, and the brand sells a carafe made for mixing up a batch to share.

The St-Germain Cocktail:

  • 1.5 oz. St-Germain Elderflower Liqueur
  • 2 oz. Brut Champagne or Dry Sparkling White Wine
  • 2.0 oz. Sparkling Water
  • Lemon twist for garnish

Combine all the ingredients over ice in a collins glass, stir gently and serve with a lemon twist.


The Cooper Spirits Co.

Wall Street Journal Article on the Cooper family

The Spirits Business interview with Robert Cooper

The Spirits Business Coverage of Bacardi Buying St-Germain

Sandstrom Partners Portfolio on St-Germain Design

CommArts Reference on St-Germain Brand Work

Drinking Straight Up Article on St-Germain

YouTube of Distiller of the Year Award 2010

YouTube Interview with Robert Cooper on Selling to Bacardi

NY Times Remembrance of Robert Cooper

National Post Remembrance of Robert Cooper

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Twitter: @LLConnoisseur