Building stories that scale ensures they remain flexible and relatable in diverse situations or contexts, thereby fostering a deeper connection with the audience. 

This method allows organizations to use tailored messaging while still upholding their core principles.

In my insightful conversation with Tamsen Webster, she emphasizes the importance of scalable stories as a vehicle for maintaining and conveying an organization's core message. 

By focusing on adaptability and consistency, Tamsen advocates for narratives that can cater to a particular situation without losing sight of the organization's core principles.

Your red thread ties it all together. Listen now to hone your fundraising messaging strategies!

Take a listen.

RESOURCES MENTIONED IN THIS EPISODE

Find Your Red Thread: Make Your Big Ideas Irresistible Paperback by Tamsen Webster

Thinking, Fast and Slow Paperback by Daniel Kahneman

Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence by Tim David

Reinvention Academy, founded by Dr. Nadya Zhexembayeva

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