Alex Burkhart of Zooky observes that while many enterprise executives desire to make a mark as innovators in their business, they fail to properly understand what it is they are trying to solve, who they are selecting to help solve the problem, and how they are going about solving the problem. Alex points out that innovation inside a corporation requires very different types of thinking and talent. 

Alex recommends that executives develop a system that allows their team and company to create a sustainable culture of innovation.  He argues that executives must focus on creating a sustainable culture of innovation that's tied to the right metrics and possible outcomes.  Innovators must embrace having to navigate a fair amount of uncertainty and ambiguity. Alex recommends a 5-step process to successfully implement a culture of innovation inside the enterprise.  Listen to the end for Alex’s gift to our audience.

Show highlights

02:48   Why enterprises struggle to innovate.

05:12   Finance and governance.

10:47   How an enterprise should foster innovation.

12:28   How an enterprise benefits from having innovation embedded within.

17:06   5 step implementation process to create a culture of innovation inside the enterprise.

21:13   Learn about Alex.  Email Alex at alex@whatiszooky.com.

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

Sign up for a free one hour workshop called Become Remarkably Referable. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.