Accomplished C-Suite leader Atif Rafiq reflects on starting a bank in elementary school (spoiler, it didn't quite work), the power in the neutrality of raw curiosity, coming aboard AOL at the start of the internet boom, becoming the first Chief Digital Officer in the history of the Fortune 500, digitizing fast food, the creativity-killing hazard of "alignment before exploration", lessons learned from the CEOs of McDonalds, Volvo, and Amazon, and enjoying the luxury of focus.