Your host, Winter Baserva, talks with the President and Founder of Excelsior Capital, Brian Adams. Brian is not just a name in the commercial real estate industry; he is a force to be reckoned with. He founded Excelsior Capital with a vision to connect high-net-worth individuals and families with lucrative commercial real estate investment opportunities. His focus on commercial real estate was driven by its scalability and the opportunity to provide a different investment option in a less crowded market.

Brian's journey to founding Excelsior Capital is an interesting one. As a recovering attorney, he was motivated to escape the negative aspects of the legal profession. The potential tax advantages and value creation opportunities in real estate inspired him to leap into this industry.

Brian described their target audience as professionals. He also shared the challenges faced by CEOs and entrepreneurs in running their businesses. Many CEOs start with a good idea or skill but struggle with wearing multiple hats and lacking experience in leadership, payroll management, and invoicing. This often leads to feeling overwhelmed and being the biggest employee in their own company. Brian emphasized the importance of transitioning from working in the business to working on the business to scale and succeed.

To learn more about Brian's work, click HERE and HERE.

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