The one about video editing 101, Top100 TV ads, Google Traffic widget and “The Empire Strikes Back” - TG80 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:59 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:11:59 Content Spotlights  

ROGER: Video editing for beginners: the ultimate guide by Kieron Moore in Creative Bloq: https://www.creativebloq.com/features/video-editing-for-beginners-guide 

PASCAL: World’s Best Ads of All Time: top 100 TV and video commercials revealed by John McCarthy for The Drum 

https://www.thedrum.com/news/2022/06/14/world-s-best-ads-all-time-top-100-tv-and-video-commercials-revealed 

00:24:14 Marketing Tech and Apps   

ROGER: It’s all about updates. 

Google Maps Widget adds traffic updates: https://www.androidcentral.com/apps-software/google-maps-live-traffic-widget 

Photoshop will be free (kind of): https://www.extremetech.com/internet/337158-adobe-has-made-a-free-photoshop-web-app 

PASCAL: It’s all about audio production made easier and better: 

Wordpress Text To Speech https://wordpress.com/support/create-anchor-podcast/ automatically convert the text on any post into a podcast on Anchor, the world’s latest podcasting platform that is part of Spotify. 

Auphonic https://auphonic.com/blog/2022/06/10/new-noise-reduction-algorithms-beta/ new noise reduction features and still free for 2 hours of processed audio per month! 

00:32:29 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:39:07 Creator Shout Outs  

ROGER: Derek Bradley, CEO of Panacea Adviser – and years and years of great content and the Bento newsletter: https://www.linkedin.com/in/derek-bradley-2a9b8214/ 

PASCAL: Rob Beadle, B2B Tech, Saas and Finance Copywriter and Brand Storyteller https://robbeadle.co.uk/category/copywriting-tips/ Helping You Start a Conversation with Your Future Customers 

00:43:17 Film Marketing  

THE EMPIRE STRIKES BACK (1980) 

Directed by: Irvin Kershner  

Writing Credits: Leigh Brackett and Lawrence Kasdan. Story by George Lucas  

Cast: Mark Hamill, Harrison Ford, Carrie Fisher, Billy Dee Williams  

Taglines: The Adventure Continues... The Star Wars saga continues... The battle continues... 

Before Empire, sequel films tended to be inferior re-treads of the original with the same plot and cast. Empire redefined the sequel and started the trend towards “universe” films. It’s also regarded as one, if not the best, sequels of all time. We have a look at the marketing for the film including the torrent of toys and merchandise and a very clever article in Starburst Magazine which revealed the plot, and no-one seemed to notice! 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/