In this episode, Angie shares her insights on how to effectively make money from your podcast. She highlights the importance of positioning, content, and strategic selling to convert your podcast audience into paying customers. If you want to learn how to sell from your podcast, tune in.

Key Points:

1. The Power of Podcasting (00:00:00 - 00:06:00)

Angie starts by emphasizing the significant role podcasts play in her business's revenue.

She dispels common myths about podcasting, such as the need for sponsorships and the belief that selling high-ticket items is not possible.

Angie highlights the high engagement levels of podcast listeners and their receptivity to your content.

2. Understanding Your Audience (00:06:00 - 00:11:00)

Angie discusses the importance of tailoring your content to the podcast medium and the nature of your audience's activities while listening.

She advises understanding your audience's needs and tailoring your content accordingly.

3. What Comes Next? (00:11:00 - 00:16:00)

Angie emphasizes the necessity of having a clear understanding of the natural next step for your podcast audience when trying to sell from your podcast.

She shares an example of a doula focusing on educating her audience about birthing issues and then leading them to create customized birthing plans.

4. Effective Content and Positioning (00:16:00 - 00:19:00)

Angie stresses the importance of aligning your content with your positioning.

She cautions against creating content that contradicts the services or products you intend to sell.

Angie advises ensuring that your podcast content positions you as an expert.

5. Seeding Your Offer (00:19:00 - 00:21:00)

Angie recommends subtly mentioning your offers and clients in every episode if you really want to make money from your podcast.

She suggests providing specific examples and benefits of your offers to pique listener interest.

6. Creating Commercials (00:21:00 - 00:23:00)

Angie advises creating a commercial for your podcast, highlighting the most valuable real estate in the first 25% of your episodes.

She recommends focusing on the results listeners will achieve with your offers, rather than merely mentioning the program itself.

7. Tracking and Tweaking (00:23:00 - 00:24:56)

Angie emphasizes the importance of tracking your podcast's effectiveness, conversion rates, and commercial performance.

She stresses the need for ongoing testing and tweaking to optimize your podcast's revenue potential.

8. Incorporating Podcast into Your Marketing (00:24:56 - End)

Angie teases the next episode, which will delve into incorporating your podcast into your overall marketing strategy.

If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com

Follow me on Instagram @angiemjordan

Join us over in my Facebook Group- Launch Grow Explode Your Podcast.

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Speaker: 00:00:28

So I've been in business for four years,

I think, in this current business and.

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I'm here to tell you that half of my

revenue has come directly from podcasts,

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probably more than half at this point,

has come directly from podcasting, so

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others are coming from other ways, I do

Facebook ads, I do all kinds of other

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things, but a big chunk majority have

come from Doing my podcast, right?

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And so people ask me all the time, like,

Angie, how do you make money from podcasts

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or I'm not, I'm not making any money.

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I don't convert.

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I like, I don't understand.

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I'm like, I'm not getting

anybody to my podcast.

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I am not selling for my podcast.

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I feel like I'm talking into the void.

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Well, I am here to tell you today

how you can start selling and

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converting from your podcast.

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So number one, if you haven't listened

to the previous two episodes about

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positioning and content, then you

need to go listen to those episodes

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before this one, because one of the

major elements of being able to make

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money with your podcast has to do

with having the right positioning.

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And it has to do with, um, being able to

create content that people are wanting.

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that positions you as the expert and

creating content that moves people

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through a customer journey and moves

people through so that they are ready

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to buy from you right from your podcast.

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So I know that you've heard

lots of different things, or

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maybe you've experienced lots of

different things with your podcast.

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And it is sort of, um Misconception

or myth or maybe it's not a myth.

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Maybe it's true for a lot of people

that you can't sell from your podcast

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or, you know, I've heard everything

like you can't sell high ticket.

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People assume that they, you come

to a podcast and you have to sell

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low ticket or give away a freebie

or get people into your funnel.

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In order to make money, or that it

takes a really long time before you

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can make money with your podcast.

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And I'm here to tell you

that that's not true.

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That's literally not true.

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I just had a client who went through

one of my programs, launch her podcast,

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and she was able to, from her first, I

don't even think her podcast has been

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out a month yet, her first season,

first few episodes, she's closed

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one of her highest ticket clients.

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Like she bought the highest package.

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So I'm here to tell you

that you can do that.

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Like, and, and her person who bought

the highest package covered what she

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paid to help for me, to help her get

her podcast going and produce that.

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So she got her ROI on working with me

in less than a month back from when

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she actually launched her podcast.

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Right.

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So it is possible, I had someone come

to me once and they were like, we're

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mapping out her podcast and she was

just like, well, but when we got to the

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section about, you know, selling and

what, what you're going to do and where

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we're going to lead people and she was

like, well, I just assumed that you

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don't like sell people from your podcast

or you can't sell from your podcast.

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So like, we're going to, we'll

lead them over to an email list.

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And I was like, ah, like, if that is what

you assume, that is what will happen.

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Like that is what will happen every time

you won't sell anything from your podcast

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if you're not actively selling, or I'll

have people who come to me who are like,

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help me make money from my podcast.

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Like, how can I make

money from my podcast?

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And then I asked them, well, podcast?

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Are you asking for a sell?

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And a lot of the times the answer is no.

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Or a lot of the times

they'll tell me that.

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Like in their outro, they'll bury A

C T A in their outro, and that is why

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you're not selling on your podcast.

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So a lot of these things, and a lot of

the reason why you're not selling on

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your podcast is because you've like,

we've been conditioned to think that

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this doesn't work on our podcast, or

we've been conditioned to think that we.

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Only use this as a lead magnet, or

we've been conditioned to think that the

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only way that you can make money from

a podcast is from getting sponsorships.

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The quickest path to cash in a

podcast is to sell your own shit.

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The quickest path to cash from a

podcast is to sell your own shit.

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You are going to make more money.

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From the beginning in the shorter term,

not long term, the shorter term, you

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are more likely to get a return on

investment of what you're doing with

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your podcast quicker when you show up and

sell what you have to offer and not be

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afraid to have CTAs and not be afraid

to move people through to the next step.

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Okay, so I just want to say that it

doesn't have to be the long game.

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You don't have to sell.

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You don't have to sell just low ticket.

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You don't need to sell somebody

to a webinar from your podcast.

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If we think about the

nature of what a podcast is.

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It is a webinar.

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It is a masterclass.

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It is the free thing.

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So why are we sending people from

the free thing to the free thing?

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It's not necessary.

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We're sending people from, and this

is where I want you to think about

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the nature of how this platform is,

how people consume your content.

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People are consuming this content has the

highest consumption rate of any platform.

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So that means 80, 86 percent is like the

average consumption rate of podcasts.

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86%.

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That means every person who

lands on your podcast episode.

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So you listening right now

on average, you'll listen to

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86 percent of this episode.

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That's huge.

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The next highest is YouTube at 50%.

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Like it's huge, huge, huge, huge.

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So people are actually

listening and consuming.

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However, what people are also

doing, people are also, riding

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their bike, walking their dog.

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I used to tell everybody I was picking

up dog shit while I listened to podcasts.

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So people are listening because

of the accessibility of it, but

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they're also doing other things.

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So you have to understand how to tailor

your content, which I talked about

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in the previous episode, to, uh, The

platform that you're on and we have

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to understand that because people are

listening, because people are really

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engaged, because audio is so powerful.

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I have a client who's a freaking.

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Hypnotherapist and she's talking about how

literally powerful audio is and getting

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into people's psyche like every word

that she writes in her podcast like every

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word that she says in her podcast is like

carefully scripted because she wants to

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be so careful what she's putting into

people's psyche and I'm like shit that's

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really powerful like teach me how to do

some subliminal messages like teach me

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how to put some shit in people's psyche

but like you Honestly, it just blew my

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mind and not blew my mind, but it just

solidified the fact that people who are

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listening to podcasts are like so engaged.

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People who are listening to podcasts

are soaking up what you have to say.

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They feel more intimate

and connected to you.

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And I say this all the time, the warmest

leads, the warmest leads that you are

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going to have in your business are going

to come from your podcasts, the warmest.

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Leads.

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So.

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You should be selling and you

should be selling what it is

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that you really want to sell.

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And if you, if I have one more person

that comes up to me or comes or one of

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my clients that says to me, I'm just

going to get them on the email list.

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And I say, well, what do

you do with your email?

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And how often do you do it?

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And they say, I don't know.

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I don't really email my list.

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Why in the world are we getting people

onto email lists that we don't email?

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Why in the world?

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Would we do that?

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Why would we take someone from a super

hot platform from somewhere where they're

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super engaged to a place where it's

crickets and it's a desert wasteland.

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And I'm not saying you can't put people

on your list, but what I'm saying

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is, let's think about this logically.

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What is this journey?

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They're coming here.

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They're super engaged.

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They want to be in our space.

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They're super excited

about what we're saying.

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And what comes next for them?

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What comes next for them?

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And so I want to talk about, and this will

lead me into the very first thing that you

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need to think about when you're wanting

to sell from your podcast, which is.

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What comes next for them?

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What is the right offer to put

in front of these people who

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are, who are on your podcast?

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And this is going to be so specific to

your business, to you, to your people.

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You have to have your finger on the

pulse of what your people are wanting,

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what you're wanting in your business,

the type of thing that you're selling.

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Some people do require a little bit more.

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Some people might need more touch points.

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Some people might need you

to have some face time.

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They might need to have

some face time with you.

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It depends on what you're

selling and what you're doing.

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It doesn't mean if automatically,

if you're selling high ticket, you

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have to have lots more touch points.

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It just means that you have to really be

listening and understand your audience.

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You need to understand your

audience and what they need.

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So, what do we put, what

comes logically next?

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Um, on a call today, and I'll give

you an example, I was talking to,

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uh, I was helping one of my, uh, a

person that was in one of my workshops

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talk about, like, she was talking

about her podcast and she's a doula.

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And we were going over this very thing.

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What comes next for your people?

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And she was talking about

the difference in content.

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And she feels like if she's

teaching people how to do things

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in her content, why are they going

to want to take the next step?

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And that's another conversation in

general about, you know, teaching,

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because I don't believe in gatekeeping,

but I believe in, again, understanding

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what platform that you are on.

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I believe in understanding that, like,

these people are out picking up dog shit.

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Like, this is not workshop time.

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This is not time where you've

been looking at anything.

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Like, this is not time

to, like, absorb podcast.

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This might not like teach you everything.

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I'm going to naturally give you some

pointers, but like this is designed

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to change your mind for you to see.

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I'm telling you about my client

who had success in her first,

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her first season of her launch.

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I had success in my first season.

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So I got my very first client from

my podcast in my very first, like

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in my first, when I had my first

podcast for my life coaching business.

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First client binge my podcast.

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And that's how I got her.

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So I want you to see that.

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So I was talking to her and we

were trying to figure out what

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to put next for those people.

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And we were just talking about

like how what we need to do in

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her podcast is really in her

content has changed people's mind.

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We need to like, Bust down these myths

and myths about, you know, birth and,

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and what happens and, and talk about

these issues like culturally and

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socially, like what's affecting women

and like people's birthing plans,

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like, like different things like that.

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Right.

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And then what we can do is like, when

we're talking about all these issues

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now, let's lead them and say, Hey.

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Now, let's create your own customized

birthing plan because what we're

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doing is, is we're basically giving

you the freedom and saying, Hey,

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you can do this however you want.

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Here's the misconceptions.

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Here's what's possible for you.

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And bam, let's go create your

own birthing birthing plan.

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And I'm not sure if she's doing it

paid or not, or if she's getting on

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a call, which is what I recommend.

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I'm like, get on a call and say, Hey,

let's do a , 30 minute birthing plan.

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You know?

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Strategy dump or something.

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Right.

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So then that way we

get people on the call.

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We get to find out what,

what they want even more.

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And it's going, it seemed like

such a natural evolution, such a

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natural next step of the journey.

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So what I want you to think about is what

is the natural next step for your people?

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What, what would feel

like a natural next step?

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For me, I'm selling into my membership.

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I feel like that's a good next step.

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Like you want to have your here,

you're consuming my content.

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You want to have, you want to get more,

you want to get access to my course.

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You want to tip your, dip your toe in

a little deeper, go into my membership.

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Now I've sold my course.

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I've sold a course 1, 500

directly from my podcast.

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I've sold into production, which is 5,

000 packages directly from my podcast.

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Like I've sold other things.

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And right now I want to sell my

membership because it's part of my goal.

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Right.

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So it's like, that's

the thing I want to do.

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That's the thing I want to focus on.

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I want to get people into community.

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And that's what I'm doing.

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So don't forget it's about what you

really want to sell in your goal.

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And it's about like, what feels right.

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It's about the combination.

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What, like what feels right in

that customer's journey, it's

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about both of those things.

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So what, what's next?

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So after we get to this place of, we

understand what's going to happen next,

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the, the thing where I want you to back up

to the next, to the first two episodes is.

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You have to have great content.

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You have to have great

positioning without that.

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It doesn't matter without that.

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You can CTA, you can put call

to actions in and you can tell

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people about your program all day.

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But if your content and positioning

are off, then that's not going to work.

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Um, let me give you an example.

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So if you are a podcast coach, if you're

teaching people about podcasting, but

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you decide you come to your podcast

and you're like, you know, when I'm

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on my podcast, I really just want

to talk about all the issues that

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we go through as business owners.

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I mean, fair, you can talk about that,

but then when you drop your CTA to come

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to your podcast course, uh, effective

do you think that's going to be?

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Sure.

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You're going to find people who are going

to, who will be, they'll be part of your

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audience, but will you have as targeted,

targeted as an audience of an audience?

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Will you be able to convert?

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Your conversions are not going to be as

high because your positioning is off.

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You position yourself as

something different than what

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you're trying to sell them.

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It's almost like a bait and

switch, but not in a bad way.

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It's just, it doesn't go together.

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Now, if you're, if you're, if you're

here and you're just like, well, I

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really want to do, like, it's fine.

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You can do whatever you want.

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My goal is to teach you, if you are

one who wants to, like, use your

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podcast in conjunction with your

business and to grow your business

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and to sell shit, Then be here.

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If you want to use your podcast

to Lottie Dottie and hobby and

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like talk about all the hot button

issues and hopefully grow it and get

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sponsors one day, then that's fine.

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But that's not me.

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You know, that's not what

I'm going to teach you here.

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So that's fine.

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There can be opposing views.

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It just depends on what your goals are.

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So you have to know what your goals

are when you're going into this.

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If you want to make some

money, you should listen up.

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Okay.

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Period.

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So you can disagree all you

want and that's fine, but you

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have to position yourself.

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You need to name your show something that

the people who are going to end up buying

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: 00:15:39

from you will be able to relate to that.

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: 00:15:41

You need to create content that's

going to shift people's beliefs

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: 00:15:44

to them thinking that they can do

this and to show them that you are

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: 00:15:48

the one that can take them through.

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: 00:15:50

That's what you should

be doing in your content.

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: 00:15:52

So you have to have that.

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: 00:15:53

You have to have great

content positioning.

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: 00:15:55

You have to have, uh, a logical next step.

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: 00:15:58

What's logical next step

to put in front of people.

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: 00:16:01

And then you have to

actually ask for the cell.

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: 00:16:04

So you have to ask for the cell.

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: 00:16:07

You should be seeding

the cell in every single.

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: 00:16:09

Episode you should be talking

about in this episode.

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: 00:16:12

I already talked about my membership.

295

: 00:16:13

Bam.

296

: 00:16:14

I already talked about a client

story who got success with me that

297

: 00:16:17

showed you that you can launch a

podcast today and within a month.

298

: 00:16:21

So your highest ticket thing.

299

: 00:16:23

So I shifted what you thought about.

300

: 00:16:25

There.

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: 00:16:26

So you might have thought you

couldn't sell your high ticket

302

: 00:16:28

offer coming into this episode

and now you saw that it's true.

303

: 00:16:32

And now you know that I sell a

membership that's 10 a month, that the

304

: 00:16:36

course is there and we can go deeper

and you can learn more there, right?

305

: 00:16:40

Like now you know that there's

more behind the curtain.

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: 00:16:44

Now I, now I've showed you that.

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: 00:16:46

So you need to be seeding

your, seeding your sell.

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: 00:16:50

You need to talk about your

offers or your clients or both

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: 00:16:55

in every single episode you do.

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: 00:16:57

So you should be talking about

your client, a client story,

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: 00:17:00

or talk about your offers.

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: 00:17:02

So in, and specifically, so inside of

my course, inside of my membership,

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: 00:17:08

when you, so you're listening to

this little taste about selling, but

314

: 00:17:11

inside of my membership, there's a

whole module that breaks down and

315

: 00:17:15

teaches you how to set up your system,

your sell system for your podcasts.

316

: 00:17:23

That's what, that's an example, if

you weren't catching that, that's

317

: 00:17:25

an example of like how to talk about

your offer in your episodes is like

318

: 00:17:30

specifically show us what's behind the

curtain, specifically show us what we're

319

: 00:17:34

going to get when we work with you.

320

: 00:17:36

So that's how you see

talking about your offer.

321

: 00:17:37

We want to specifically not

just say, I have a membership.

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: 00:17:40

You want to say this, you know,

we're talking about selling.

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: 00:17:42

So let's talk about specifically

how we help people with selling

324

: 00:17:45

in inside of our offers.

325

: 00:17:47

Right.

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: 00:17:48

So if we were talking

about getting more sleep.

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: 00:17:50

Then you could say, inside of my six

week health program, in week one, it's,

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: 00:17:56

that's where we cover getting more sleep

because it's the most important thing

329

: 00:17:59

and that's why we put it in week one,

because you can't get good fitness if you

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: 00:18:02

don't, if you can't sleep, like, like.

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: 00:18:05

That's just an example, right?

332

: 00:18:07

But that's how you would do it.

333

: 00:18:08

And then you're also going

to talk about your clients.

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: 00:18:10

Why are you talking about your clients?

335

: 00:18:11

Well, because this, one of the biggest

traps that people fall in when it comes

336

: 00:18:16

to podcasting is they just want to talk.

337

: 00:18:18

And I, I love that for you.

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: 00:18:20

And I love it for me

because I love to talk.

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: 00:18:22

I love sitting here right now, as I am

looking at myself in the room by myself,

340

: 00:18:26

but I'm looking at myself in zoom,

talking to myself full hand gestures.

341

: 00:18:31

Lipstick on like ready to talk.

342

: 00:18:34

I'm having a party with myself in

here, but it's like, you need to talk.

343

: 00:18:38

You need to show people that

you're not just here to talk.

344

: 00:18:41

You need to show people that this is not

the inspiration motivation podcast that

345

: 00:18:45

this chick who's speaking has a business.

346

: 00:18:48

She has clients, her clients have results.

347

: 00:18:51

She has this program.

348

: 00:18:52

This is what's inside.

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: 00:18:52

This is what it's like.

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: 00:18:54

And you do that through these

little moments of, let me

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: 00:18:59

tell you about my client.

352

: 00:19:00

So immediately it switches.

353

: 00:19:02

We know this person has a business.

354

: 00:19:04

We know this person, you're reminding

us, Hey, I have a business, have

355

: 00:19:07

clients, my clients get result.

356

: 00:19:08

Hey.

357

: 00:19:09

And it's a relevant example.

358

: 00:19:11

And so that's what we're doing.

359

: 00:19:12

We're just bringing up relevant examples.

360

: 00:19:14

And so those are two ways in

your episodes that you are

361

: 00:19:17

going to be seeding yourselves.

362

: 00:19:20

In every single episode, the other thing

that you're going to do in your podcast

363

: 00:19:23

is you're going to have a call to action.

364

: 00:19:25

You're going to have

a freaking commercial.

365

: 00:19:27

You're gonna put it in the

beginning of your podcast.

366

: 00:19:29

In the first 25% of your podcast,

there's not a sponsor alive who will

367

: 00:19:33

come and sponsor your show and put

their commercial in the back of your

368

: 00:19:37

fucking podcast and pay money for that.

369

: 00:19:39

Why?

370

: 00:19:40

Because the most valuable real estate

is in your first 25% of your podcast.

371

: 00:19:44

' cause people haven't fallen off.

372

: 00:19:45

People are listening.

373

: 00:19:46

The majority of people will

listen to your first 25%.

374

: 00:19:49

So you want to put your,

call to action there.

375

: 00:19:52

Who cares if you break up the

episode and you don't want to

376

: 00:19:57

break it up to sound salesy?

377

: 00:19:58

Do you want to sell?

378

: 00:20:00

Or do you just not want to sound salesy?

379

: 00:20:03

Like, which one is it?

380

: 00:20:04

Like, do you want to sell some shit?

381

: 00:20:06

I'm not offended at all

when people sell me shit.

382

: 00:20:09

I'm like, go girl.

383

: 00:20:10

Like, I'm happy for you.

384

: 00:20:12

Sell me shit.

385

: 00:20:12

So put your shit in your first

25 percent of your episode.

386

: 00:20:15

Have your commercial in there.

387

: 00:20:17

Talk about the result.

388

: 00:20:19

. I like to have commercials that are like,

Hey, if you're listening to this and you

389

: 00:20:22

are ready to start a podcast that helps

you grow your business and you want to

390

: 00:20:26

sell your offers, go to podcast that pays.

391

: 00:20:29

com.

392

: 00:20:29

That's podcast that pays.

393

: 00:20:31

com.

394

: 00:20:32

I want you to talk about the result people

are going to get, not just your program.

395

: 00:20:36

And right now I believe my

commercial is going to my program

396

: 00:20:38

and talking about my program, but

I'm also testing that because.

397

: 00:20:42

That will lead me to my next point,

which is you need to have a system.

398

: 00:20:46

You need to know what you are doing

and then you need to track it.

399

: 00:20:49

So I know exactly how many people

are going to listen to this episode

400

: 00:20:54

and take action on the commercial.

401

: 00:20:56

I know exactly how many people will

listen to this episode, go to the

402

: 00:21:01

landing page, podcast that pays.

403

: 00:21:02

com and do nothing.

404

: 00:21:03

I know exactly how many people who

will go to that landing page and then

405

: 00:21:07

purchase the membership from there.

406

: 00:21:09

I know.

407

: 00:21:10

So I can see that.

408

: 00:21:12

That's important for you to know.

409

: 00:21:14

You need to know what is happening.

410

: 00:21:16

You need to know what content

is converting the most for you.

411

: 00:21:19

You need to know what people are doing

when they're coming to the landing

412

: 00:21:22

page that you're sending them to.

413

: 00:21:24

You need to test, test your commercials,

see which ones are being more effective.

414

: 00:21:29

Test your offer that you

put at the end for people.

415

: 00:21:32

See what's being more effective.

416

: 00:21:34

Maybe your people do need an extra step.

417

: 00:21:36

Maybe you do need to send

them to a free thing.

418

: 00:21:38

God, Lord, please help us.

419

: 00:21:40

This free, sending them a free

thing from a free thing is just,

420

: 00:21:43

I'm rolling my eyes so hard.

421

: 00:21:46

But maybe you do.

422

: 00:21:47

Maybe you need to send

them to a call with you.

423

: 00:21:49

Maybe it's, they do an application and

you can get on the phone with them.

424

: 00:21:54

Maybe it is.

425

: 00:21:55

Who knows?

426

: 00:21:55

But I can't tell you.

427

: 00:21:57

I can tell you what we can try.

428

: 00:22:00

I can't give you a set

formula for your business.

429

: 00:22:03

Because everybody's business is different.

430

: 00:22:05

Everybody's, audience is different.

431

: 00:22:08

It's all different.

432

: 00:22:09

I can give you ideas and things that have

worked and things that do work for me,

433

: 00:22:14

and I'm going to give you the nuance.

434

: 00:22:15

I'm going to say that you

have to, which, that's my last

435

: 00:22:19

point, is you have to track it.

436

: 00:22:22

You have to know what you're doing.

437

: 00:22:24

You have to have a system.

438

: 00:22:26

We talked about this in a

workshop today that I was doing.

439

: 00:22:29

Like, write down a system, write down

the things that you are wanting to track.

440

: 00:22:34

So every month, you know, maybe

you're writing down how many people

441

: 00:22:37

actually took action from your podcast.

442

: 00:22:39

Is that growing?

443

: 00:22:40

Are they taking action?

444

: 00:22:41

And then what's your conversion rate?

445

: 00:22:43

Are they actually leaving your

podcast, going to your landing

446

: 00:22:45

page, but are they converting?

447

: 00:22:47

And if they're not, maybe

it's not the right offer.

448

: 00:22:49

Maybe your landing page sucks.

449

: 00:22:50

Like, maybe, who knows, but if they're

not taking any action at all, if they're

450

: 00:22:55

not even leaving your podcast and going

to this landing page, then we know, maybe

451

: 00:22:58

it's the content positioning that's off.

452

: 00:23:00

Maybe it's, maybe your commercial is off.

453

: 00:23:04

But we won't know until

we track and then tweak.

454

: 00:23:07

So right now, I'm testing my, commercial

that talks about my membership,

455

: 00:23:12

straight up, instead of just the result.

456

: 00:23:14

This is my first time

that I've ever done that.

457

: 00:23:16

And you have to test things

for a longer period of time on

458

: 00:23:18

podcasting, like three months.

459

: 00:23:21

So we shall see, right?

460

: 00:23:22

We shall see at the end if that's

something that's being more effective.

461

: 00:23:25

And then we will tweak and figure it out.

462

: 00:23:28

Right.

463

: 00:23:28

And then I can come back here and

talk to you and give you more, more

464

: 00:23:31

results, give you more ideas and more

things that are working or not working.

465

: 00:23:34

So those are the things that it takes to

really sell and convert from your podcast.

466

: 00:23:38

So great content and positioning.

467

: 00:23:40

Make sure you are positioned

correctly and put yourself in

468

: 00:23:43

front of the people who need to

buy the things that you're selling.

469

: 00:23:46

Make sure you're setting up a

system so that you can track

470

: 00:23:48

it and that you can tweak it.

471

: 00:23:50

Make sure you're putting the right

offer in front of people and make sure

472

: 00:23:53

you are asking for the sell, period.

473

: 00:23:57

And if you want to go deeper, I'm

going to ask you go sign up for

474

: 00:24:01

my membership podcast that pays.

475

: 00:24:03

com.

476

: 00:24:03

We have coaching calls every month.

477

: 00:24:05

We have coworking every month.

478

: 00:24:06

You can ask me anything inside the group.

479

: 00:24:08

I give special discounts, call offers,

things that I don't do outside of

480

: 00:24:12

the group, like members only things.

481

: 00:24:15

I'm going to get some members only

jackets, but anyway, ask for the cell.

482

: 00:24:18

That was an example of telling you to come

to the membership, asking for the cell.

483

: 00:24:22

All right.

484

: 00:24:22

So just make sure that you do that.

485

: 00:24:23

And then I will catch

you in the next episode.

486

: 00:24:26

We're going to talk about really

incorporating marketing, incorporating

487

: 00:24:30

this podcast into your overall

marketing and how to do that and why

488

: 00:24:34

that's so important and how that's

going to help you be more effective.

489

: 00:24:37

And I think that's the last piece

that we have in making, , I think

490

: 00:24:41

don't, don't even quote me on this.

491

: 00:24:43

Nevermind.

492

: 00:24:44

Backtrack.

493

: 00:24:45

I'm not going to delete that, but

backtrack it out of your head.

494

: 00:24:48

I have no idea what's coming next.

495

: 00:24:51

We'll see.

496

: 00:24:51

Just be, be pleasantly surprised.

497

: 00:24:53

Okay.

498

: 00:24:54

All right.

499

: 00:24:54

Thank you so much for being here.

500

: 00:24:56

And as always, if you enjoyed

this, come over to my podcast,

501

: 00:25:00

come over to my podcast, come

over to my Instagram at Angie M.

502

: 00:25:02

Jordan and holla at me.

503

: 00:25:04

And um, I will talk to

you in the next episode.