Artwork for podcast Sports Business Conversations
2022 World Cup Special Episode with Kenneth Cortsen
22nd November 2022 • Sports Business Conversations • ADC Partners
00:00:00 00:41:27

Share Episode

Shownotes

Suffice it to way that, at least from a marketing perspective, the 2022 World Cup in Qatar is off to an interesting start. In this special World Cup edition Danish sports business professional and soccer expert Kenneth Corsten breaks down the MANY stories that have already emerged, including the Budweiser fiasco, Danish equipment maker Hummels strategy for the tournament, and the potential long term damage to the FIFA brand and their many partnerships. Kenneth also reveals which Danish specialties he avoids at all costs and how many mermaids he’s seen, so there’s a little something for everyone.

Mentioned in this episode:

SponsorCX

SponsorCX helps properties efficiently manage all their sponsorships to improve collaboration with their partners.

SponsorCX

Video

More from YouTube