Olesia Korobka shares that it is important to ensure the SEO fundamentals are done before we proceed anywhere further.

Discussion points include:

What are the basics and fundamentals that you talk about?

What are the common technical issues you’re seeing on websites nowadays?

Can you share some tips on how best to structure a website for 2025?

Why do you start with your goals and expectations from the user?

What are a few examples of good goals for a website?

How do you set the funnel that you’d like users to follow towards your goal?

How do you decide on the users that you want to visit your website?

How do you format your content for the SERP?

What do you do if you have content that isn’t bringing in the right type of user?