Qaiser Bachani, Consumer Experience Lead, Europe & Global Brands at Mondelēz International, talks about the resurgence of the Big Ideas in marketing. As we can let automation and AI take care of logistics and day-to-day marketing activities, we will have more time to look for unique, innovative advertising and brand ideas. In turn, when all work is aligned to one big idea, the day-to-day becomes quicker and clearer, too.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net