Artwork for podcast Demand Gen U
How to Nail Your Campaign Audience Targeting
Episode 125th January 2022 • Demand Gen U • Metadata.io
00:00:00 00:37:09

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What’s a campaign without a highly targeted audience to push it out to? 

Metadata’s Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing, give actionable advice on targeting your ideal audience effectively and ensuring you’re getting the most out of your campaigns.

Find out:

  • How to define your ideal customer
  • How to analyze data for your campaign targeting
  • Different data sources you can use to seek out your ideal customers

Tune in to learn more tried-and-tested ways to define your target audience and deliver your campaigns.

  • 0:00 – 1:07 Introduction
  • 0:40 – 2:27 How to get clear on your ICP
  • 2:27 – 8:23 The easiest ways to define your ICP
  • 8:23 – 10:33 How to analyze your customer data
  • 10:34 – 12:51 Why you should focus on the people to help identify your ICP
  • 12:52 – 16:03 How to find customers that are a good fit based on the tools they already use
  • 16:03 – 19:28 Looking at customer intent data sources
  • 19:28 – 25:01 Why you need to find unique sources of data
  • 25:02 – 28:27 What to do if you don’t know your ICP yet
  • 28:27 – 32:58 How to start testing ICPs
  • 32:59 – 35:50 How important audience size is
  • 35:51 – 37:10 Roundup

If you'd like to learn more, reach out and schedule a demo: https://metadata.io/

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