What’s a campaign without a highly targeted audience to push it out to?
Metadata’s Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing, give actionable advice on targeting your ideal audience effectively and ensuring you’re getting the most out of your campaigns.
How to define your ideal customer
How to analyze data for your campaign targeting
Different data sources you can use to seek out your ideal customers
Tune in to learn more tried-and-tested ways to define your target audience and deliver your campaigns.
0:00 – 1:07 Introduction
0:40 – 2:27 How to get clear on your ICP
2:27 – 8:23 The easiest ways to define your ICP
8:23 – 10:33 How to analyze your customer data
10:34 – 12:51 Why you should focus on the people to help identify your ICP
12:52 – 16:03 How to find customers that are a good fit based on the tools they already use
16:03 – 19:28 Looking at customer intent data sources
19:28 – 25:01 Why you need to find unique sources of data
25:02 – 28:27 What to do if you don’t know your ICP yet