Most guys will set goals in 2026. Most will abandon them within weeks.

Not because they’re weak, but because the brain isn’t designed to handle the way we're told to set goals.

In this episode, Keir breaks down what actually happens in the brain when you aim too high, move too fast, or try to change everything at once. The result isn’t ambition. It’s shutdown.

You’ll learn:

1. Why big goals create fear instead of progress
2. How belief shapes what you’re capable of achieving
3. The “mini-target” approach that builds momentum quickly
4. How to design habits your brain can stick to
5. The simple system that helped one client lose 100lbs without extremes or burnout

This is a practical, grounded approach to building a year you can sustain — based on how the brain really works, not how we wish it worked.

If goals haven’t worked for you in the past, this episode will show you what to do instead.

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