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Transform Your Image, Transform Your Business: Color Typing for Next-Level Branding
Episode 216th January 2024 • LaQuita’s Toolbox • LaQuita Monley
00:00:00 00:50:36

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Embark on a journey of transformation with Patsy Sanders, as she discovers the surprising link between personal style and professional success. Witness the unexpected twist that leads her to embrace her authentic self and unlock the power of personal branding. Join Patsy as she unveils the profound impact of aligning one's inner essence with their external image, and prepare to be inspired by the potential for increased confidence and impactful branding. Dare to delve into the world of personal style and discover the transformative potential it holds for your own journey.

Patsy Sanders' inspiring journey into the world of personal branding began with a pivotal moment of self-realization. Struggling with weight and feeling out of place in a new town, Patsy's encounter with a color typing system sparked a profound transformation. As she reluctantly embraced the concept of aligning her personal style with her inner essence, she discovered the immense impact of colors and shapes on her confidence and professional success.

Patsy's story is a testament to the transformative power of understanding and embracing personal style in branding. Through her emotional and empowering journey, she exemplifies the profound impact of aligning one's authentic self with personal style, ultimately leading to increased confidence and impactful personal branding. Patsy's experience serves as an inspiring reminder of the potential for personal style to shape not only one's external image but also their internal strength and self-assurance.


Patsy Sanders, the founder of Embracing Your Essence, brings over five decades of experience in the beauty industry, with a passion for helping individuals look and feel their best. Her journey from a hairdresser to a successful business owner is both inspiring and transformative. Patsy's expertise in personal branding and the impact of personal style on individual confidence is unparalleled. Her unique approach, grounded in her own experiences, offers invaluable insights for entrepreneurs and business owners aiming to enhance their personal brand. Patsy's story is a testament to the power of personal transformation and the significance of embracing one's natural gifts and character traits in personal branding.

"You are your brand. It's a foundation piece of your business. You can always look good because people join you. "- Patsy Sanders


In this episode, you will be able to:

  • Uncover how personal style can elevate your brand presence.
  • Harness the influential power of color in personal expression.
  • Discover the impact of color on perception and success in branding.
  • Embrace authenticity in dressing for personal and business brand.
  • Explore the transformative power of embracing your true self in branding.

Elevating Brand Presence Through Style

Transforming your personal style can significantly elevate your brand presence. Adopting the right style can enhance your authentic expression, making you uniquely stand out. This, in turn, helps to build positive and impactful personal branding that resonates with your audience.

Influence of Color in Expression

The colors we choose to wear can communicate our mood and essence without uttering a single word. Understanding the right colors for us can amplify our personal expression and make us feel more confident. This understanding allows us to choose garments that perfectly exhibit our authenticity and elevate our personal brand.

Impact of Color on Branding Success

Incorporating color in our branding strategy can significantly impact our success. The careful selection of colors can enhance the visual identity of an individual or company, creating a stronger brand presence. Furthermore, knowing which colors to wear for professional events or photoshoots can ensure a cohesive and impactful brand image, ultimately leading to a successful business.


The key moments in this episode are:

00:00:43 - Introduction to Laquita's Toolbox

00:03:26 - Patsy's Personal Transformation Journey

00:11:39 - The Power of Color and Energy

00:14:58 - The Importance of Personal Style and Appearance

00:15:05 - Closing Thoughts and Reflections

00:15:12 - The Influence of Color Typing

00:17:22 - The Power of Confidence

00:19:32 - Overcoming Closet Overwhelm

00:24:57 - Understanding the Four Character Traits

00:29:54 - Hair Color and Color Typing

00:30:02 - Embracing Authenticity Through Personal Branding

00:32:27 - The Power of Color in Personal Branding

00:35:15 - Universal Colors and Fashion Tips

00:42:45 - Redefining Fashion as a Look

00:44:15 - Embracing Diversity in Color

00:45:11 - Transforming Lives through Color

00:46:29 - Personal Branding and Color

00:46:40 - Free Resource and Toolbox

00:49:00 - Impact of Color on Personal Brand


Other episodes you'll enjoy:

1.Surrendering to God's Will: Empowering Entrepreneurs to Make a Difference

https://player.captivate.fm/episode/67da3da6-40bb-4b7d-8a72-8ac64f08ad12

2. The Power of Publicity: How to Leverage the Media to Increase Your Credibility :

https://player.captivate.fm/episode/95ff736b-2b13-40d8-ba74-8da656fba83e

3.Mastering Streaming TV for Small Business Entrepreneurs with Zondra Evans

https://player.captivate.fm/episode/b945aec4-034a-4f8d-ade3-524a07233794


Connect with me here:

  • https://www.linkedin.com/company/laquita-s-toolbox/
  • https://www.facebook.com/groups/1559496044240163
  • https://www.youtube.com/LMonleyToolbox
  • https://www.laquitamonley.com/laquitastoolbox
  • https:www.twitter.com/laquitamonley1


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Transcripts

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Welcome back to another amazing episode of

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Laquita's Toolbox. And I am your host,

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Laquita Monley. And you guys, you know the

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drill. Those of you that have been

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followers of Laquita's toolbox for a long

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time, get something to write with and

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something to write on because we have a

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power pack guest in this studio with us on

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today and Miss Patsy Sanders is going to

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be dropping some amazing gems. Listens,

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ladies and YouTube. Gentlemen, I know that

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everybody is interested in learning how to

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grow both personally and professionally.

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And Miss Patsy has some tools for us. She

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is an international stylist. So get those

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pencils, get those pens. Even if you got

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crayons, it doesn't matter. Just get

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something to write with and take notes.

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And she's going to give us wisdom on why

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our personal style is imperative to

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building an effective personal brand as

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well as our business brand. But before we

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get started with having the conversation

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with Ms. Patsy, let me take a moment to

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thank our sponsors at Covenant Press.

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Covenant Press is a faith based christian

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peril and accessory shop where we as

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believers can shop online for clothing and

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accessories that allow us to wear the

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message of the love of Jesus Christ. Go

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out to www. Coveted press. Again, that's

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www. Covenant Press shop until you drop,

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ladies and gentlemen. But when you see

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those pop ups, don't click off too quickly

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because they contain valuable discount

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codes that when applied at checkout, can

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give you some amazing savings on your

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purchase. Again, go to covenantpress.com.

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Hello, Miss Patsy. Hello. How are you? I'm

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wonderful. Good morning. How are you,

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Lakita? I am doing well. I cannot

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complain. I cannot complain. One of my

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favorite scriptures is this is the day

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that the Lord has made. Let us rejoice and

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be glad in it. And that is absolutely what

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I'm doing. I am rejoicing and I am glad in

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the Lord on today. And I'm excited because

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I'm not one that just preaches things. I'm

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one that also follows instructions. So

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everybody got there something to write

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with and write on. And I do too, my handy

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dandy notebook today to take some notes on

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some of the things that you're going to

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share with us. And so without any further

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ado, take the moment and let the listeners

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know who you are and what you do. Well,

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thank you. I'm so privileged to be here

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and excited to share. So my name is Patsy

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Sanders and I have a company called

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embracing your essence and I actually

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rebranded myself once I experienced the

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element color reveal color type assistant

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for myself I've been doing hair for five

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plus decades. I won a scholarship to go to

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beauty college out of high school because

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that's all I ever wanted to do. And I love

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making people look great. I've always

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loved that. So it's kind of been my

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trajectory. And about 16 or 17 years ago,

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my husband and I moved to a town above San

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Francisco because he had lost a job. He's

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worked there in a mill. He'd worked there

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for 40 plus years and the company sold.

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And so we thought, well, our daughter and

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son in law were going to having their

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first baby. I want to be by my grandbaby.

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So we decided to move down by them. My

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biggest challenge at that time was I was

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extremely overweight and miserable and so

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Bud was old and I was fat and we were

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trying to get jobs and I had never

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experienced prejudice in that realm. You

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can tell when people are judging you

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without saying a word and if you're

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overweight, absolutely. Something wrong

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with you, right? I just said, God, I don't

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know what to do. I've died it off. Not for

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35 years. I don't know what to do next. So

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I guess I'll just be a fat grandma. And I

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met somebody who introduced me to a twelve

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step program for food. And I went from a

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size 2022 to a six, eight in eight months

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following. And now I'm about 810. And I'm

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still in this program 14 years later, 15

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years later. But I've been able to keep it

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pretty much off. I've gained up to the.

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I'm a size 810 now, but I'm older and your

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hormones change and whatever, but I very

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much plugged into this twelve step program

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because it changed my life. I became the

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woman I would see in my head and I find

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her every now and then she'd go away. And

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I did not realize that I had a food

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addiction. And so this twelve step program

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helped me walk through that and have

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freedom on the other side. So I am so

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grateful to just be myself, just to be who

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I am and who I always wanted to be. But I

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didn't know it was a journey God was going

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to take me on. And I'm grateful. I'm

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grateful that I found that. So that was

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the start of my own little transformation,

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getting there. And the other thing that

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was fascinating is now I now was able to

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find friends. Friends that you could tell

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them how fat you are and how old you are

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and they don't care. As I finally found a

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place to work, I then started getting

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clients from even just our new friendships

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and stuff. So one of those women was a

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speaker trainer, and her and her husband

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became my clients. And she said, patsy,

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I'm having a training. Would you come and

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do the hair? My stylist does the image

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stylist, embracing your element. And I

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said, sure, I'd be happy to do that. And

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I'd had my colors done years ago in the

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early eighty s. I don't know if you've

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ever had that done, but I haven't. I

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haven't, actually. So I was classified as

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a winter, and back then it went by what

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your hair color was, your eye color, and

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your skin tone. So that kind of puts you

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in a category. And I was a winter. I even

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got trained to do that at work for quite a

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while. And it kind of came and went. So

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I'd been dressing over 20 years in those

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colors. And so I had purple highlights on

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my hair and I wore black. Being a

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hairdresser, most time we would just wear

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black. And so black and jewel tones, those

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are my colors. And I thought, oh, this

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will be fun. So I go, and the stylist

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would say, so, patsy, each one of the four

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elements, air, fire, water, and earth,

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they each have a shape. And so I'm going

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to have you reshape their hair a little

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bit to go alignment with their color type.

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And I said, great. So she said, give them

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a bang. I do that here, give them an angle

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cut, do some layers. And so whatever she

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asked me to do, I do. And she goes, oh,

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this is great. Then my girlfriend says,

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hey, patsy, Barb's so excited and so

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grateful you helped her today. She offered

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a color type, you and the elements. I

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said, oh, no, I'm good. I know how to look

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good. I know how to dress nice. And I did

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know how to dress nice. And she said,

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yeah, but, patsy, you've been complaining

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to me a lot lately that things aren't

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going so well in your business. Wonder if

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what you're wearing is stopping people

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from working with you. Well, I knew I

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could be open to possibilities and a

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little vulnerable, or I could keep

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struggling. So to make her happy, I just

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said, okay, I'll get color type in the

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elements, but I don't want to be that

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fire. Well, guess what? I was a fire. And

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I was not a happy camper. So then the

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stylist went on to explain this. She goes,

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patsy, in the 80s, when they first started

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doing the seasonal color typing, it was

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great. It helped us to know what season to

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get to buy our clothes in and what colors

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we should wear, and we've all looked nice.

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But today, people know more of who they

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are. They want to be authentically

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themselves. They want to their own unique

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personality and styles and colors. And she

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said, the element color typing system is

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really based on your natural gifts, your

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natural character traits, and your

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physical features. And when I draped you

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in the right colors, your eyes lit up and

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looked like. It's like seeing the window

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to your soul. If you could just see how

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beautiful you look. And I started crying.

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I thought, oh, my God, what is the matter

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with me? Wow. And she said, patsy, let's

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do this. I want you to understand that

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every one of the four elements, and we

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have all those in us that we utilize, but

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everybody has a core element which fire,

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the characteristic of a fire is a mover

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and shaker. They get stuff done. And when

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she said that, I knew that's who I was,

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right? That's how I. And so she said,

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let's just go shopping in a consignment

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store, buy a few new tops, and if people

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don't treat you differently, you don't

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have to do this. Fine, I'll do that. And

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so bought a few tops. And when I started

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wearing them to the salon, my clients

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started saying, wow, patsy, you look

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pretty today. Wow, Patsy, you look really

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nice today. Over and over and over. Then

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about a week later, the salon owner said

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to me, patsy, what are you doing different

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lately? You just look amazing. Now,

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listen, I still had purple highlights in

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my hair, and I had dark, dark hair. And I

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said, I changed my tops. She goes, well,

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whatever you're doing, it looks really

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great. I was fascinated, and I realized

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that that was a service I thought would be

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great to add to my hairstyling business.

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Starting over in a new town. There was

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tons of salons on every corner. And

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somebody asked me, well, what sets you

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apart as a hairdresser? And I thought, oh,

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I don't know. One hairdresser that is

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doing color typing and adding that to give

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a total makeover. So I decided to get

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trained by the image stylist. And during

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my training, she got very ill. I end up

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managing her business for two years. And

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then six years ago, she sold me the

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business. Now, I think has a sense of

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humor I didn't want to be. Now I own the

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darn business. What happened to me was

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such a dramatic change in my business and

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how people treated me. I thought, how does

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this work? This is fascinating. So as I'm

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starting to build my own little wardrobe,

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my friend that's a speaker trainer said,

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patsy, would you come help me out at an

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event and work the back table and greet

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people and they come in and do that. I

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said, sure, I'd love to do that. And so I

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found this beautiful peach colored Alphony

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top. And I'll show you here online what it

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looks like. It's very light, right? It's

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kind of in here, right here. And I found a

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duster to match it. I thought, well, that

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goes nice together. And I thought, okay,

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I'm going to get my style book out and

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say, well, what energy does that? I didn't

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quite understand the energy and the

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harmonics of color, right? So I said,

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okay, I'll read this. So it's in the flesh

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tone strip in my color palette, and it

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says these closest to your natural skin

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tone and allow other access to your heart

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and with purity conveying openness, deep

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connection, intimacy, trust, comfort and

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safety. Well, I thought I wanted people

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comfortable and safe approaching me. I'll

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just try this out. So I'm setting up the

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table. There's another image stylist

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that's there, and we were working together

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as a team that weekend. She walked into

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the room that morning and said, patsy, you

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look luscious today. I said, I do, yeah. I

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said, thank you. I wore the same outfits

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three weeks later to a networking event.

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And I had a lady come up to me that I

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didn't know very well. She said, pastor,

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you look radiant tonight. I said, thank

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you. Neither time had I said a word I

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started to understand. Color has energy.

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To me, it's magical. Like color has

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influence without us even realizing. It's

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sort of a subconscious thing. We don't

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anything without considering the color

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color. Buying a car, painting a wall,

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buying furniture, bed spread. Like, if you

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think about how much color influences your

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life, it would be fascinating for you to

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think, oh, that's true. And then what

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colors are you most drawn to? Right? So I

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was floored by that and I doubled my

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business. Two years. And the part that was

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most amazing is now people in the network

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group and in the community now, they

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started wanting to work with me and not

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before. So then as I studied and grew in

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my business, I realized I was hiding in

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plain sight, wearing black, energetic,

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hard for people to connect with me, and I

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became way more comfortable in my own skin

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and just appreciating who I was as a

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person. And I think a lot of us don't. And

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as I started building my beautiful

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wardrobe, everything I wore in my closet

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mixed and matched, and I didn't have to

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have as much stuff. So now my closet

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became an investment in who I'm being in

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my business. And I think a lot of times we

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don't realize that what you wear really

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matters. And what colors you wear are

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actually a drawing card for people to

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connect with you easier. Appearances

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matter. It's really the bridge of

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connection. Right. What you wear really

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gives another people an insight about who

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you are, who you're being in the world.

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Right. I'm sitting here just thinking

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about so many different things in terms of

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color. That is a whole education that I

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had not even thought about. And I would

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probably. This is what I'm going to do.

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I'm going to ask the listeners. Listen,

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guys, as you're listening to this episode,

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give us some feedback. Let us know what

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you think about the things that Patsy has

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shared with us so far about color typing

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and how color influences us subconsciously

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in every aspect of our lives, whether

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we're business owners or if you are an

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employee or a work from home mom, it

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doesn't matter like the colors that wear,

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because what I'm picking up from what you

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just said is what we wear should get us,

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or should be. We should think about what

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we're wearing when we want to get specific

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results. Yes. Right. In your bedroom.

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You're giving a message to the world by

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what you're wearing. And if you understand

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what color is saying without you saying a

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word, like hiding a plain sight. The

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fashion industry has us totally convinced

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that you only look thin and in black, and

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everything goes with that. Well, there's

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only one of the elements where it really

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is a power color for that person. And the

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rest of us are kind of just hanging out,

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hiding. And I don't think we even have a

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consciousness of that. We don't even know.

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I love how you said hiding in plain sight,

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because that can be applied to so many

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different people, so many different people

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where we've all been taught to dress to

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impress. Okay, got it. I can do that. But

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even. It doesn't matter if I spend $5,000

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on the outfit, if I'm understanding what

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you're saying, if it's the wrong outfit

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for the occasion, and I'm not just talking

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about the type of clothes, but if the

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color patterns that we pick for that

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outfit aren't the right color patterns, it

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doesn't matter about the quality of the

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material used to make the dress or the

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suit. I'm still not going to get the

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results that I'm looking for. Because the

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color isn't personifying that or

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amplifying that to my intended audience.

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Right. Well, I have to tell you that when

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you know what to shop for and you know

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what is your best color palette, it makes

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it easy for you to feel confident. I have,

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65% of my clients hate to shop. They don't

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know where to go. They're not happy with

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their body size, so they hate even giving

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it, going out there and doing that. But

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you have to get dressed every day. You

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have to come out of the bedroom. And if

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you're building a business, you have to be

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online or be out in public, or if you're a

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speaker and being on stage, you want to be

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so attractive that people cannot wait to

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hear what you have to say, whether you're

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on Zoom or live at an event. So the

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confidence is what's lacking, I think, for

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especially a lot of us women today,

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everybody knows how to dress nice. We all

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know how to look good. But do you look

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amazing? Do you turn heads when you walk

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into the room? That's the difference. I

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get compliments. It's been eight years,

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and I still get compliments all the time,

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which blows my mind. So let me ask your

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listeners this. Think about this,

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listeners. What percentage of your closet,

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of your wardrobe do you actually wear on a

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regular basis? That's a good question.

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Now, I'm thinking, I'm not going to say it

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out loud, and I'm glad my husband isn't

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here for this recording. The national

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average is 20%. There might be 15 20% or

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special occasions or a certain time of the

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year or whatever, but we do have about 50%

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to 60% that we don't wear. We buy stuff.

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We wear it one time or two times. And

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subconsciously, if you don't get a

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compliment and it's not really comfortable

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on you, you don't feel amazing in it. It

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just goes in the back of your closet. So a

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lot of people have closet overwhelm. You

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don't even want to address it because it's

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just like you don't even know where to

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start. And that's what I love about the

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work I do. We take all the guesswork out.

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Once we establish what your main core

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element is of air, fire, water, earth,

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then you get a color palette. This is

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mine. This is all the fire colors, right.

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And on the back, it has what each strip is

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for. So it has patterns and foundation and

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metals and dynamic and tranquils. Like,

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every one of those strips has a purpose.

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Right. You walk into your closet and you

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think, okay, I'm speaking today. I'm going

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to wear a foundation because that's my

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expert colors and I'm going to wear solid.

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So people are looking at me, not in some

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bold color or pattern that's distracting

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to the eye because we do get distracted

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easy. It's hard to keep people's

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attention. It is. And this is really

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powerful here. People make an assessment

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today about you. In the first three to 5

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seconds, they see you and 50% is on what

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you're wearing, according to Harvard

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Business School. Wow, we must dress

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properly all the time. Yes. You want to

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walk, you want to get in your closet and

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think, I'm just hanging out in the house

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today, but I'm kind of off. I think I'm

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going to wear a tranquil. Because when you

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wear a tranquil, you feel calm and

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tranquil and people around you feel the

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same energy. So they can approach you

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without you being cranky. Right. Or if you

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just want to be whatever you want to be

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that day and you're going to go out and

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about, you want to wear something you feel

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great in. Greedy. That's the energy you

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bring to the day. And so you get to choose

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the energy you want to bring to your life

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that day and what you're doing and the

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people around you. And business is all

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about connection and building, that know

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like and trust factor. And when you look

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amazing all the time, then people know

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that they can trust you to make them look

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amazing, look amazing. You're going to

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work with them. So this works. I've done

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it for many. So listen, Ms. Patsy, because

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I got a couple of questions, but before I

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ask you those questions, please let the

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listeners know how they can reach out and

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connect with you to find out what their

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color type is. Okay, so let's just have a

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chat, right? So if you go to my website,

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embracingyouressence.com, you'll have a

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link here and click on let's chat. Let's

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have a session together. Let's do a Zoom

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call. Let's see where you're at in your

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life and what are your challenges and how

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can I help you. Then we'll know where to

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start. And I have to promise you that

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everybody that I've worked with, even if

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it's a subtle change, it's dramatic for

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them. It should be fun being you. And I

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take the guesswork out and I work with you

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personally, one on one, depending on how

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we work, whatever package you want to use.

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But it will be transformative. My friends,

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my clients, now call me the

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transformational specialist, because it's

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more about who you are inside. So I found

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this verse, and I'm going to share this

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with you because I love this. In song of

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Solomon 47, this is what God says about

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us. You are beautiful beyond compare.

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Absolutely flawless. That's how we were

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born, and that's how he created us. But

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that's not how we feel today about

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ourselves, especially women. We're

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multitasking. We're doing 49 things, and

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we don't know how to deal with our

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emotions. And so a lot of times, we eat

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over and run around. We don't take care of

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ourselves. We don't eat three meals a day.

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We just let life take over. And when you

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get centered on taking care of you and get

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dressed in the morning and feeling great

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about yourself, you have all the energy

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you need to be able to give away whatever

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you have to give away that day. There's a

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huge shift in allowing yourself to be

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beautiful every single day, whether it's

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casual or in business or you're going out

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with a bunch of girlfriends. It should be

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fun. It should be fun. I totally agree.

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Now, you gave us some information about

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the fire type. How many more types are

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there, and what do they mean? Okay, so

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I'll just show you some. When I bought

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this business, I realized it needed to be

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up leveled. So I created these four

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different style guidebooks that go with

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each one of the elements. And it tells you

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about all your energetic words. There's a

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whole page of energetic words, and then

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there tells you how to use each of the

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strips and what makeup you should wear and

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what jewelry you should wear and the shape

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of your glasses and lots and lots of

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information in there. And so then

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recently, I created this with a friend.

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That is really amazing. These are all four

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of the element types, and they're called

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bounce and blend. Little half fans. And so

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when I color type you, we send a kit. I

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sent you a style kit. We do it over Zoom,

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and these will be included, and you'll be

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able to start before you ever get your

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fabric fan in person. So I'll just share

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what each little color palette is. And

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really what's core about this is the

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character trait. Finding your core element

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helps us to find out what your core

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character trait is, where you shine in the

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world. So here's the first one. This is

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air. So these are all the bright, warm,

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luscious colors of spring, right? And so

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they bring, their energy is like bubbly,

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light, crisp, quick, buoyant, spontaneous.

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That kind of energy. Their natural

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character trait is they're the visionary.

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So many ideas, they can't even hardly keep

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their heads together. They may have lots

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of things going on, and they're kind of

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sunshine when they walk into the room.

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Like, basically, I'm just giving you

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generalized. Right. Then the next one is

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earth. And these are all the cool tones of

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wintertime. They're the pure tones of

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black, red, white, those type of colors.

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And the energetic words are, like, still

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serene, striking, elegant, balanced,

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reflective. Those are the words. And the

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gift of the earth is, they're the editor.

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They can come into a situation, or when

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they come into a room, they just take it

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all in, and they can see what needs to be

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improved or changed. A lot of great

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coaches are earth because they can see the

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beginning and the end and figure out how

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to put it together. Then there's me, fire,

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all the fall colors. And our energetic

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words are fast, dynamic, staccato,

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focused, burnished, like we're moving

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shakers. We get stuff done right. So

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that's what's really fun about that, is

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when you know that you're that kind of

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energy, right. Sometimes you have to tone

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it down. Like, you have to wait for all

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the instructions instead of running off.

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And then the last one is water. And these

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are all the beautiful, soft, muted, cool

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colors of water, which is summertime. And

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the words of the water, relax, flowing,

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muted, calming, subdued, romantic. And

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their gift of character trait is they are

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awesome at process, order, and detail.

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What I discovered when I started really

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working in this business is we have all

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four character traits in us, right? When I

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started my business and I started adding

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the color typing into my salon business,

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and I even rebranded myself because I

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realized embracing your essence is

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addressing all of you, who you are from

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the inside, outside, head to toe. Right.

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And so I had all these ideas. My character

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trait of the air was, like, all over the

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place. Then I started realizing, I need to

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write stuff down. I need to have a

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website. I need to have content. Oh, my

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God. I need to find a water va. I can't do

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all this by myself. The character trait of

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the water that I embody is I hand make

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every single one of those fabric fans for

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my. Wow. So, once I mail you your

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individual color palette, right now, we

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have a digital copy of the style book with

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more information in it, and I send it to

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you right away. And then when I'd get a

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talk together and be in a fire, I had to

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go out and give it. I had to go practice.

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I had to try it on somebody. Right. And

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then one time, I did this one event that I

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was working on, and it didn't go so well,

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and I wasn't really sure why. So I had to

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take a step back and use my editor Earth

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character trait to kind of analyze. Where

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could that have been better? Where did I

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miss out? What did I misstep in here? So I

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realized we personally use all those

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things in our lives. Yes. My core is a

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fire. I am definitely a mover and shaker,

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and it's creating balance in my life

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that's helped me realize I can just be

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myself. I hope you like me, but if you

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don't, this is as good as it gets. And I'm

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good. Because there are components of

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every element in each person. When you

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find out what your type is, I guess what

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I'm saying is, do we shop for colors that

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are specifically just in that? Because

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you're fire. You only shop for fire.

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You're only fire. You don't mix and match

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your hair changes. I have a couple of

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people that we had to drastically change

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their hair color. Oh, wow. Had magenta

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colored hair. Right. And I thought she was

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a fire. I never guess because I've been

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wrong too many times. And when we color

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drape you, that's when I see your eyes

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light up, and I find your essence shows

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up. But we color typed her, and she was a

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water, and her hair should have been her

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soft, golden blonde with a few highlights,

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and she had magenta hair. And when she

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walked into room, what you saw was her

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magenta hair. Yeah. So when I explained to

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her, here's your color palette, and here's

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your energy, and these are your words, I

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said, you are so beautiful. I said, but

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your magenta hair overtakes you. Well, she

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was trying to discover her brand and how

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to stand out, and her testimony is on my

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website. Anyway, it took her six months

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until she was ready to give it a shot. So

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she let her hair color fly, faded out, and

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went on a big trip in the sun, and she

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came back, and I worked with her, helped

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her figure out styles. I sent her pictures

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from Pinterest, the best looks for her

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hair and her hair texture and what she

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could do with the different styles. She

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had a fabulous hairdresser, and she

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changed it. And slowly but surely,

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everybody started telling her for the

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first time how beautiful she looked. Wow.

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And she realized, she said, I thought that

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that was part of my brand, but what it did

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was stop people from connecting with me.

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And so now she charges five times what she

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did before, and she told me she makes 20%

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more just because she stepped in and

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embraced all of her essence. Not part of

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it. I know I'm a water, but I can wear

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black, right? No, because that is not in

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your color palette, and energetically, it

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stops people from connecting. It's a crazy

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idea, I know, but I have to tell you, all

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the clients that I've worked with, it's

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been such a dramatic change for them in

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the sense that they feel more like their

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authentic self. We don't have to worry

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about impressing somebody else and hoping

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they like us. If we know we look and dress

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in a way that represents who we are

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authentically and our brand and our

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business, it doesn't matter what they

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think. It doesn't matter. You already know

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you're being your absolute best, right?

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It's amazing. For you, the thing that

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sparked your transformation was simply

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changing a blouse, simply wearing a

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different color blouse. And have you ever

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been told you look luscious or radiant?

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That was such a shock, right? It was a

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shock. Right? But don't. And I tell

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people, don't be surprised if you start

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getting a lot of compliments. People are

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going to be seeing you. Now, here's the

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story. I think it's really fun to share is

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when I first started doing this, and this

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is before, way before COVID I had a lady

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from my network group call and said, hey,

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patsy, I'm ready to work with you. I'm

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starting to travel and speak, and I don't

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know what to wear, and I want to make

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traveling simple. I said, okay. So we

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color typed her. She was a water softer.

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These beautiful tones. She's very

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beautiful. And so one of the sessions we

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do after we color type you is we work on

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your closet. So we went through her closet

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using her color palette and sorting

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everything through and everything that

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didn't work for her. She said, let's just

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lay it on the bed. So we did. And when we

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got done with everything, we had put

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together a few outfits for her travel, but

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then we made a list of the things that she

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needed to add and what was missing. Right.

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So we were going to work on that together.

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And so we're looking at her pile onto her

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bed a lot with brand new tags on it. I

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said, how do you feel, Ali, about all

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those clothes in your bed? How much do you

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think is laying there? How much money do

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you think you spent? That had to be heavy

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in her heart. Three k. I said, how does

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that make you feel? She said, totally

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frustrated. I go shopping at Macy's or

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Nordstrom, and I buy what I think the

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fashion tells me that I should wear. And I

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wear this and I get it home and I don't

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wear it. She goes, I just felt

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overwhelmed. And I said, okay, now. And I

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told her about our statistic. I said, only

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20% people only wear it anyway. Right.

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Because you don't know what you don't

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know. Now we have a shopping list. Now we

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have some outfits that you can start with.

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Right. And how does that make you feel? No

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one. I'm going to help you. She said, I

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feel so relieved. Well, it didn't take

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long for her to take off with putting

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things together and adding those things

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that she needed. And I sent her ideas, I

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sent her links, and now she travels all

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over. Right. It's just so much fun to help

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people feel grounded and knowledgeable

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about who they are. Naturally are. Yes.

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Listen, guys, I hope you guys have been

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taking some, as my husband would say, some

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copious notes. I hope you've been taking

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some copious notes today because Miss

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Patsy has been laying down gems. You need

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to have all of these tools in your

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toolbox. This conversation should change

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the way that you think about color and the

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power of color, the meaning of color. What

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do I want my message to be now, and what

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do I need to do to ensure that that

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message is being well received from your

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website to the outfits that you wear, the

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colors in your office, in your studio,

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wherever color is in your everyday life,

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and let's just be honest, it's everywhere.

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The colors that you're using, they matter,

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and they should amplify the message that

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you want your intended target audience to

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receive. So in some of these cases, like

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your client, the changing of the color

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gave her, did you say five times an

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increase in price? She was able to raise

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her prices five times because now she was

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speaking on bigger stages because she

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looked amazing. Yes. Noticing that. So

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that was pretty crazy good. Let me just

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give you a few tips. Yes. These are some

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of the colors behind here. So the black

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represents earth. And when I put that on,

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if we can do a little show and tell. Let's

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see if I can get this up here. So when I

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wear the black, this is not laying. Right.

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Just a minute. When I wear the black, can

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you see where I kind of have a floating

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head? This is not wanting to leave. Right.

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So you see the black and then you see my

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head kind of like there's a disconnect.

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Right? Yes. Black is earth. And then

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here's this beautiful dusty rose pink.

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Let's see about that. How's that color

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look on me? And I've told people, ask

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them, and they said, kind of look washed

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down, like it kind of doesn't do anything

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right. And then, well, what about this

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beautiful coral? Oh, my gosh. This is such

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a fun color, right? It is. So do you see

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the color or me? First? The color? Yeah.

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Okay. And then here's the other color. And

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this is olive green. Right. Now, do you

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see me? Am I what I'm wearing? I'm more

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focused on the color. Well, this is my

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color, and it makes my skin look clear,

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and it makes my eyes stand out. I think

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the lighting is not real great with this

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stream light. But the highlights in your

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hair, I see the color, but the highlights

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in your hair, it's like, amplified. And I

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noticed the color of your earrings. Now, I

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know you had them on the whole time, but I

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noticed your earrings. I noticed your hair

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more, and I noticed the color. It's a

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color I like. Well, there you go. That's

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fire. They wear olive greens, those muted,

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warm tones. So I just want to tell your

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listeners, here's a few great colors that

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everybody wears, but I call them the

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universal colors. The color I have on now

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is teal. And everybody looks great in

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teal, right. And then eggplant or wine

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colored is a power color, and it's great

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when it's solid. Like, if you're speaking

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whatever, eggplant is sort of taking over

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black, because if you don't wear black,

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then what power color can you have? An

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eggplant is one of those colors. It's a

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purple wine color. And then the other

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color is this hunter green that's out at

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Christmas time. A green dress, a green

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blouse, a green sweater. That's another

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power color, and it's universal. Everybody

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looks good in it. So that helps you, like,

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especially if you're zoom calling. Yes.

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The other tip is wear solid colors, don't

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wear patterns. I found that when you wear

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black, it's a disconnect, right? So you

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don't want to do that. And too bold of

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patterns. People are looking at your

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shirt, and it's a distraction. And then

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white, when you wear solid white, the

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light makes you look bigger because

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bright, it brings it out. So you don't

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want that either. So you're better off to

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wear a medium tone. Whatever you have

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that's solid medium tone, that's a good

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place to start. Just go shop your own

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closet and see what you can find. You just

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really blessed my new set design. I need

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you to know that right now before I

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forget. This. Wear your eye color. When

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you wear your eye color, it makes you more

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approachable, really. It takes time to

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transform your wardrobe. You're not going

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to go out and throw all your clothes away

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and start over. You're going to start

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adding things in. And I suggest you just

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start adding, if you're a guy, a shirt or

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a woman, a top. Right. So just start there

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and adding one by one and then waiting to

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see how. Know when you start wording

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colors, people notice you. You get

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compliments all the time. I have a gal

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that I just signed up that she's amazing.

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She is a pretty high up in Mary Kay, and

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we're working together and I'm adding her

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products to my style kits because I think

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you guys need to know what colors to wear.

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Yeah. And she ended up getting colors. I

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became my client and she ended up being a

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fire. Now, she's blonde, right. And she is

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sassy and she's fun and she has a high end

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wardrobe. But the reason she hired me is

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she has 500 clothes in her closet and

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she's moving to Hawaii this next year and

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she wanted to pare down her closet and she

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knew that she had everything. Well, her

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really good friend saw her about a few

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months later and she goes, what are you

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doing lately, you amazing? I'm working

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with Pat's dad and my colors done. When

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your good friends notice you, they tell

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you yay or nay, right? Yes. It's like,

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this is not working. This is not working,

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sis. This is amazing. I know. I was so

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blessed. It was so fun. And then there's

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the other one. Here's a guy that I work

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with. He was so resistant. He was a fire.

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Fires are sassy. We don't want to do

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stuff. Anyway, he was a fire. And he

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didn't understand why he should wear those

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certain colors. So he said to me, he said,

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okay, patsy, I get it. It's not whether I

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like the color or not, it's whether the

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color likes me. I like that. I like that.

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Yeah. And so he said, it's such a subtle

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change. But now I understand because he

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got compliments all the time. He could see

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it in his pictures, how you saw him and

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his shirt. Not his shirt or his floating

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head. I mean, it sounds crazy, but when

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you look in the mirror, look at yourself.

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Do you see you and then your outfit, or do

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you see your outfit? Yeah. It's an

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awareness. And when you know how to dress

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with intention it makes it fun. It

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shouldn't be hard. I have this saying. I

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made up. Fashion is a look. It's not a

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size, not an age, not a name brand, and

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not a price tag. It's who you being and

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what you're wearing. Approachable,

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confident, attractive, and feeling

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beautiful as your authentic self. Wow. I

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love it. Now give us that definition one

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more time, because I really need that to

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resonate with the listener. Okay. Fashion

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is a look. It's not a size, not an age,

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not a name brand, and not a price tag.

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It's who you're being and what you're

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wearing. Approachable, confident,

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attractive. When you're being attractive,

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people are attracted to you and feeling

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beautiful as your authentic self. Wow,

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that's amazing. That is amazing. Ms.

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Pesie, I could talk to you all day because

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this sparks questions. I'm telling you

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that what you said about white just

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totally changed my set design. I'm in the

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process of having a new set design for my

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podcast, and my go to was going to be a

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completely white backdrop and then bring

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in different furniture pieces for that.

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Because I'm like, yeah, the white will

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work because it doesn't matter what I

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bring in. It'll be okay. And then you said

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what you said, and I'm thinking, well, let

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me go back to the drawing board on that.

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You know what? This teal is a great

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backdrop because it's not black, but

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everything shows up in it, right? Shows up

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in it. Okay. Consider that it is

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definitely color typed. Let me tell you

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this other story. You're going to love

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this. So when I bought the business, which

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I didn't really want to buy, within a very

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short period, I had three people who

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wanted to get trained to be image stylists

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and do the work I'm doing. I didn't know

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how to train them. I just barely got

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trained myself. But then I thought, okay,

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so I went into the mode, like, what would

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I want if I was being trained? And I had

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to go on other things and made it was

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harder, so I simplified it. And this one

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lady that I signed up, she's beautiful,

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african american, and she goes, well, you

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know what? Your flesh tones don't match my

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people. And I said, okay, well, then let's

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make some. So now I have specific color

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flesh tones for all different

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nationalities. Awesome. African american.

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You guys have anywhere from three to seven

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different face. Yes, we do. Right? And so

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I can't go just by your skin tone, right?

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I can't just do that. That's why getting

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to know you doing a style assessment,

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finding out who you are, what your gifts

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are, that's all in alignment with. Then it

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resonates with you then from the inside

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out. So what a gift that was to be able

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to. Now I can work with everybody. It's

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just so fun, right? Covid? Such a blessing

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in my life to have clients all over the

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world work with people all over. Right?

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It's like, wow, I feel like God has given

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me a call in my life. I am 73. This is not

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what I thought I'd be doing. But I don't

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want to do anything else. And you are

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transforming people's lives. I do. And I

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want help you. I want to help these other

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people take the guesswork out of being

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beautiful. It should not be hard. Wow.

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This is true. This is true. Let's amplify

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that message. Let's amplify that message

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of embracing your essence like that.

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Definitely. That goes well together. It's

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what you do. You're helping people to

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embrace their own essence, embrace their

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authentic self, and learning that color,

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it really matters. Like we would not

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believe. Listen, Ms. Patsy, we're going to

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have to have you back on the podcast real

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soon. Yes. We're going to have background.

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Yes. Because I'm back to the drawing

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board, though. Like, I'm going to rethink

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what I was thinking and the new background

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is going to be amazing and it will express

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what I wanted to express and I won't get

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lost in it. Yeah. There you go. Thank you

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so much for that piece of wisdom. Listen,

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guys, this has been another amazing

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episode of Laquita's Toolbox. I hope you

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guys have been blessed as much as I have

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been blessed by the wisdom that Ms. Patsy

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is sharing on today's broadcast. But Ms.

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Patsy, before we close out, is there any

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last thing that you'd like to leave with

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the audience or any promotions or offers

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or anything that you have available right

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now? Well, I would love to have a

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conversation with you. And if you're

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building your business, I don't know if I

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gave you a gift or not, but I would love

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to just find out where you're at and give

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you a gift that would really work for you.

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I have a pdf on how to own the stage. So

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if you're online and you're doing stage

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work or whatever, it gives you a lot of

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clues about how to improve that. And I

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shared a lot today with you, but I'm happy

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if show up and have a conversation with me

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and I'll send it to you so you have that

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in your toolbox. Having a toolbox is

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important, but having your colors done,

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you can use it to absolutely get your

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colors for your marketing. Right? And the

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other thing that's really important is,

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like, when you get your headshot and you

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go to the photographer, you pick out three

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or four outfits and you know exactly how

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good you're going to look like. You don't

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have to take half your wardrobe to figure

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out what's your best. And it is such a

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gift to your photographer. I work with

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photographers a lot, and they love having

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me work with their clients first, and then

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they spend more time taking fabulous

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pictures than picking out outfits. So all

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of those pieces, that's why I loved your

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show. It's like, this is a foundation

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piece of your business should be in your

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toolbox, right? Because then you can

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invest your money where you need to and

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you can always look good because people

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join you. You are your brand. Yes, we are

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definitely our brand. Our personal brands

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matter. When we show up, it doesn't matter

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about what you're selling, what your next

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trinket or service is. The first thing

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that will be evaluated is you. And if you

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are not amplifying or personifying, I'll

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say personifying what you are talking

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about or what you're selling, it doesn't

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matter. My grandmother used to tell me

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when I was younger, if your head looks

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good and your feet look good, you'll be

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all right, because those are the things

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that people are going to pay attention to

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you to the most. So you have to make sure

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that those things are in order. And the

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older I get, the more I realize that lady

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knew what she was talking about. She

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really, truly did. Yes. Wisdom. And now

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you've unleashed all of this wisdom

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concerning color and how it works. Like,

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I'm changing my background and there's a

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lot of other changes that I now know I

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need to make in order to keep drawing my

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intended audience. So, Ms. Patsy, you have

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blessed me today. Thank you. You blessed

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me, too. Yes, you have blessed me today

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more than you know. And we definitely will

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get you scheduled to come back in and so

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we can have some more amazing

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conversations about color and the impact

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that it has on our personal brand, because

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there are so many entrepreneurs, whether

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they're struggling or whether they're

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thriving, but the goal is always to get to

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that next level. And based on our

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conversation today, this is something that

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should be incorporated in those plans to

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help you get to your intended target

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audience. Right? Awesome. Thank you again

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for coming. You guys make sure you hit

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those like share and subscribe buttons on

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your favorite podcast listening platform

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so that you can be notified when new

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episodes of Laquita's toolbox are coming

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out. That's every Tuesday. Every Tuesday,

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new episodes are released. Hit that

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notification bell and you won't miss it.

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And you won't be late for the broadcast.

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Until next time, I am your host, LaQuita

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Monley. You guys be blessed and have an