Embark on a journey of transformation with Patsy Sanders, as she discovers the surprising link between personal style and professional success. Witness the unexpected twist that leads her to embrace her authentic self and unlock the power of personal branding. Join Patsy as she unveils the profound impact of aligning one's inner essence with their external image, and prepare to be inspired by the potential for increased confidence and impactful branding. Dare to delve into the world of personal style and discover the transformative potential it holds for your own journey.

Patsy Sanders' inspiring journey into the world of personal branding began with a pivotal moment of self-realization. Struggling with weight and feeling out of place in a new town, Patsy's encounter with a color typing system sparked a profound transformation. As she reluctantly embraced the concept of aligning her personal style with her inner essence, she discovered the immense impact of colors and shapes on her confidence and professional success.

Patsy's story is a testament to the transformative power of understanding and embracing personal style in branding. Through her emotional and empowering journey, she exemplifies the profound impact of aligning one's authentic self with personal style, ultimately leading to increased confidence and impactful personal branding. Patsy's experience serves as an inspiring reminder of the potential for personal style to shape not only one's external image but also their internal strength and self-assurance.

Patsy Sanders, the founder of Embracing Your Essence, brings over five decades of experience in the beauty industry, with a passion for helping individuals look and feel their best. Her journey from a hairdresser to a successful business owner is both inspiring and transformative. Patsy's expertise in personal branding and the impact of personal style on individual confidence is unparalleled. Her unique approach, grounded in her own experiences, offers invaluable insights for entrepreneurs and business owners aiming to enhance their personal brand. Patsy's story is a testament to the power of personal transformation and the significance of embracing one's natural gifts and character traits in personal branding.

"You are your brand. It's a foundation piece of your business. You can always look good because people join you. "- Patsy Sanders

In this episode, you will be able to:

• Uncover how personal style can elevate your brand presence.
• Harness the influential power of color in personal expression.
• Discover the impact of color on perception and success in branding.
• Embrace authenticity in dressing for personal and business brand.
• Explore the transformative power of embracing your true self in branding.

Elevating Brand Presence Through Style

Transforming your personal style can significantly elevate your brand presence. Adopting the right style can enhance your authentic expression, making you uniquely stand out. This, in turn, helps to build positive and impactful personal branding that resonates with your audience.

Influence of Color in Expression

The colors we choose to wear can communicate our mood and essence without uttering a single word. Understanding the right colors for us can amplify our personal expression and make us feel more confident. This understanding allows us to choose garments that perfectly exhibit our authenticity and elevate our personal brand.

Impact of Color on Branding Success

Incorporating color in our branding strategy can significantly impact our success. The careful selection of colors can enhance the visual identity of an individual or company, creating a stronger brand presence. Furthermore, knowing which colors to wear for professional events or photoshoots can ensure a cohesive and impactful brand image, ultimately leading to a successful business.

The key moments in this episode are:

00:00:43 - Introduction to Laquita's Toolbox

00:03:26 - Patsy's Personal Transformation Journey

00:11:39 - The Power of Color and Energy

00:14:58 - The Importance of Personal Style and Appearance

00:15:05 - Closing Thoughts and Reflections

00:15:12 - The Influence of Color Typing

00:17:22 - The Power of Confidence

00:19:32 - Overcoming Closet Overwhelm

00:24:57 - Understanding the Four Character Traits

00:29:54 - Hair Color and Color Typing

00:30:02 - Embracing Authenticity Through Personal Branding

00:32:27 - The Power of Color in Personal Branding

00:35:15 - Universal Colors and Fashion Tips

00:42:45 - Redefining Fashion as a Look

00:44:15 - Embracing Diversity in Color

00:45:11 - Transforming Lives through Color

00:46:29 - Personal Branding and Color

00:46:40 - Free Resource and Toolbox

00:49:00 - Impact of Color on Personal Brand

Other episodes you'll enjoy:

1.Surrendering to God's Will: Empowering Entrepreneurs to Make a Difference

https://player.captivate.fm/episode/67da3da6-40bb-4b7d-8a72-8ac64f08ad12

2. The Power of Publicity: How to Leverage the Media to Increase Your Credibility :

https://player.captivate.fm/episode/95ff736b-2b13-40d8-ba74-8da656fba83e

3.Mastering Streaming TV for Small Business Entrepreneurs with Zondra Evans

https://player.captivate.fm/episode/b945aec4-034a-4f8d-ade3-524a07233794

Connect with me here:

• https://www.linkedin.com/company/laquita-s-toolbox/
• https://www.facebook.com/groups/1559496044240163
• https://www.youtube.com/LMonleyToolbox
• https://www.laquitamonley.com/laquitastoolbox
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Welcome back to another amazing episode of

Laquita's Toolbox. And I am your host,

Laquita Monley. And you guys, you know the

drill. Those of you that have been

followers of Laquita's toolbox for a long

time, get something to write with and

something to write on because we have a

power pack guest in this studio with us on

today and Miss Patsy Sanders is going to

be dropping some amazing gems. Listens,

ladies and YouTube. Gentlemen, I know that

everybody is interested in learning how to

grow both personally and professionally.

And Miss Patsy has some tools for us. She

is an international stylist. So get those

pencils, get those pens. Even if you got

crayons, it doesn't matter. Just get

something to write with and take notes.

And she's going to give us wisdom on why

our personal style is imperative to

building an effective personal brand as

well as our business brand. But before we

get started with having the conversation

with Ms. Patsy, let me take a moment to

thank our sponsors at Covenant Press.

Covenant Press is a faith based christian

peril and accessory shop where we as

believers can shop online for clothing and

accessories that allow us to wear the

message of the love of Jesus Christ. Go

out to www. Coveted press. Again, that's

www. Covenant Press shop until you drop,

ladies and gentlemen. But when you see

those pop ups, don't click off too quickly

because they contain valuable discount

codes that when applied at checkout, can

give you some amazing savings on your

purchase. Again, go to covenantpress.com.

Hello, Miss Patsy. Hello. How are you? I'm

wonderful. Good morning. How are you,

Lakita? I am doing well. I cannot

complain. I cannot complain. One of my

favorite scriptures is this is the day

that the Lord has made. Let us rejoice and

be glad in it. And that is absolutely what

I'm doing. I am rejoicing and I am glad in

the Lord on today. And I'm excited because

I'm not one that just preaches things. I'm

one that also follows instructions. So

everybody got there something to write

with and write on. And I do too, my handy

dandy notebook today to take some notes on

some of the things that you're going to

share with us. And so without any further

ado, take the moment and let the listeners

know who you are and what you do. Well,

thank you. I'm so privileged to be here

and excited to share. So my name is Patsy

Sanders and I have a company called

embracing your essence and I actually

rebranded myself once I experienced the

element color reveal color type assistant

for myself I've been doing hair for five

plus decades. I won a scholarship to go to

beauty college out of high school because

that's all I ever wanted to do. And I love

making people look great. I've always

loved that. So it's kind of been my

trajectory. And about 16 or 17 years ago,

my husband and I moved to a town above San

Francisco because he had lost a job. He's

worked there in a mill. He'd worked there

for 40 plus years and the company sold.

And so we thought, well, our daughter and

son in law were going to having their

first baby. I want to be by my grandbaby.

So we decided to move down by them. My

biggest challenge at that time was I was

extremely overweight and miserable and so

Bud was old and I was fat and we were

trying to get jobs and I had never

experienced prejudice in that realm. You

can tell when people are judging you

without saying a word and if you're

overweight, absolutely. Something wrong

with you, right? I just said, God, I don't

know what to do. I've died it off. Not for

35 years. I don't know what to do next. So

I guess I'll just be a fat grandma. And I

met somebody who introduced me to a twelve

step program for food. And I went from a

size 2022 to a six, eight in eight months

following. And now I'm about 810. And I'm

still in this program 14 years later, 15

years later. But I've been able to keep it

pretty much off. I've gained up to the.

I'm a size 810 now, but I'm older and your

hormones change and whatever, but I very

much plugged into this twelve step program

because it changed my life. I became the

woman I would see in my head and I find

her every now and then she'd go away. And

I did not realize that I had a food

addiction. And so this twelve step program

helped me walk through that and have

freedom on the other side. So I am so

grateful to just be myself, just to be who

I am and who I always wanted to be. But I

didn't know it was a journey God was going

to take me on. And I'm grateful. I'm

grateful that I found that. So that was

the start of my own little transformation,

getting there. And the other thing that

was fascinating is now I now was able to

find friends. Friends that you could tell

them how fat you are and how old you are

and they don't care. As I finally found a

place to work, I then started getting

clients from even just our new friendships

and stuff. So one of those women was a

speaker trainer, and her and her husband

became my clients. And she said, patsy,

I'm having a training. Would you come and

do the hair? My stylist does the image

stylist, embracing your element. And I

said, sure, I'd be happy to do that. And

I'd had my colors done years ago in the

early eighty s. I don't know if you've

ever had that done, but I haven't. I

haven't, actually. So I was classified as

a winter, and back then it went by what

your hair color was, your eye color, and

your skin tone. So that kind of puts you

in a category. And I was a winter. I even

got trained to do that at work for quite a

while. And it kind of came and went. So

I'd been dressing over 20 years in those

colors. And so I had purple highlights on

my hair and I wore black. Being a

hairdresser, most time we would just wear

black. And so black and jewel tones, those

are my colors. And I thought, oh, this

will be fun. So I go, and the stylist

would say, so, patsy, each one of the four

elements, air, fire, water, and earth,

they each have a shape. And so I'm going

to have you reshape their hair a little

bit to go alignment with their color type.

And I said, great. So she said, give them

a bang. I do that here, give them an angle

cut, do some layers. And so whatever she

asked me to do, I do. And she goes, oh,

this is great. Then my girlfriend says,

hey, patsy, Barb's so excited and so

grateful you helped her today. She offered

a color type, you and the elements. I

said, oh, no, I'm good. I know how to look

good. I know how to dress nice. And I did

know how to dress nice. And she said,

yeah, but, patsy, you've been complaining

to me a lot lately that things aren't

going so well in your business. Wonder if

what you're wearing is stopping people

from working with you. Well, I knew I

could be open to possibilities and a

little vulnerable, or I could keep

struggling. So to make her happy, I just

said, okay, I'll get color type in the

elements, but I don't want to be that

fire. Well, guess what? I was a fire. And

I was not a happy camper. So then the

stylist went on to explain this. She goes,

patsy, in the 80s, when they first started

doing the seasonal color typing, it was

great. It helped us to know what season to

get to buy our clothes in and what colors

we should wear, and we've all looked nice.

But today, people know more of who they

are. They want to be authentically

themselves. They want to their own unique

personality and styles and colors. And she

said, the element color typing system is

really based on your natural gifts, your

natural character traits, and your

physical features. And when I draped you

in the right colors, your eyes lit up and

looked like. It's like seeing the window

to your soul. If you could just see how

beautiful you look. And I started crying.

I thought, oh, my God, what is the matter

with me? Wow. And she said, patsy, let's

do this. I want you to understand that

every one of the four elements, and we

have all those in us that we utilize, but

everybody has a core element which fire,

the characteristic of a fire is a mover

and shaker. They get stuff done. And when

she said that, I knew that's who I was,

right? That's how I. And so she said,

let's just go shopping in a consignment

store, buy a few new tops, and if people

don't treat you differently, you don't

have to do this. Fine, I'll do that. And

so bought a few tops. And when I started

wearing them to the salon, my clients

started saying, wow, patsy, you look

pretty today. Wow, Patsy, you look really

nice today. Over and over and over. Then

about a week later, the salon owner said

to me, patsy, what are you doing different

lately? You just look amazing. Now,

listen, I still had purple highlights in

my hair, and I had dark, dark hair. And I

said, I changed my tops. She goes, well,

whatever you're doing, it looks really

great. I was fascinated, and I realized

that that was a service I thought would be

great to add to my hairstyling business.

Starting over in a new town. There was

tons of salons on every corner. And

somebody asked me, well, what sets you

apart as a hairdresser? And I thought, oh,

I don't know. One hairdresser that is

doing color typing and adding that to give

a total makeover. So I decided to get

trained by the image stylist. And during

my training, she got very ill. I end up

managing her business for two years. And

then six years ago, she sold me the

business. Now, I think has a sense of

humor I didn't want to be. Now I own the

darn business. What happened to me was

such a dramatic change in my business and

how people treated me. I thought, how does

this work? This is fascinating. So as I'm

starting to build my own little wardrobe,

my friend that's a speaker trainer said,

patsy, would you come help me out at an

event and work the back table and greet

people and they come in and do that. I

said, sure, I'd love to do that. And so I

found this beautiful peach colored Alphony

top. And I'll show you here online what it

looks like. It's very light, right? It's

kind of in here, right here. And I found a

duster to match it. I thought, well, that

goes nice together. And I thought, okay,

I'm going to get my style book out and

say, well, what energy does that? I didn't

quite understand the energy and the

harmonics of color, right? So I said,

okay, I'll read this. So it's in the flesh

tone strip in my color palette, and it

says these closest to your natural skin

tone and allow other access to your heart

and with purity conveying openness, deep

connection, intimacy, trust, comfort and

safety. Well, I thought I wanted people

comfortable and safe approaching me. I'll

just try this out. So I'm setting up the

table. There's another image stylist

that's there, and we were working together

as a team that weekend. She walked into

the room that morning and said, patsy, you

look luscious today. I said, I do, yeah. I

said, thank you. I wore the same outfits

three weeks later to a networking event.

And I had a lady come up to me that I

didn't know very well. She said, pastor,

you look radiant tonight. I said, thank

you. Neither time had I said a word I

started to understand. Color has energy.

To me, it's magical. Like color has

influence without us even realizing. It's

sort of a subconscious thing. We don't

anything without considering the color

color. Buying a car, painting a wall,

buying furniture, bed spread. Like, if you

think about how much color influences your

life, it would be fascinating for you to

think, oh, that's true. And then what

colors are you most drawn to? Right? So I

was floored by that and I doubled my

business. Two years. And the part that was

most amazing is now people in the network

group and in the community now, they

started wanting to work with me and not

before. So then as I studied and grew in

my business, I realized I was hiding in

plain sight, wearing black, energetic,

hard for people to connect with me, and I

became way more comfortable in my own skin

and just appreciating who I was as a

person. And I think a lot of us don't. And

as I started building my beautiful

wardrobe, everything I wore in my closet

mixed and matched, and I didn't have to

have as much stuff. So now my closet

became an investment in who I'm being in

my business. And I think a lot of times we

don't realize that what you wear really

matters. And what colors you wear are

actually a drawing card for people to

connect with you easier. Appearances

matter. It's really the bridge of

connection. Right. What you wear really

gives another people an insight about who

you are, who you're being in the world.

Right. I'm sitting here just thinking

about so many different things in terms of

color. That is a whole education that I

had not even thought about. And I would

probably. This is what I'm going to do.

I'm going to ask the listeners. Listen,

guys, as you're listening to this episode,

give us some feedback. Let us know what

you think about the things that Patsy has

shared with us so far about color typing

and how color influences us subconsciously

in every aspect of our lives, whether

we're business owners or if you are an

employee or a work from home mom, it

doesn't matter like the colors that wear,

because what I'm picking up from what you

just said is what we wear should get us,

or should be. We should think about what

we're wearing when we want to get specific

results. Yes. Right. In your bedroom.

You're giving a message to the world by

what you're wearing. And if you understand

what color is saying without you saying a

word, like hiding a plain sight. The

fashion industry has us totally convinced

that you only look thin and in black, and

everything goes with that. Well, there's

only one of the elements where it really

is a power color for that person. And the

rest of us are kind of just hanging out,

hiding. And I don't think we even have a

consciousness of that. We don't even know.

I love how you said hiding in plain sight,

because that can be applied to so many

different people, so many different people

where we've all been taught to dress to

impress. Okay, got it. I can do that. But

even. It doesn't matter if I spend $5,000

on the outfit, if I'm understanding what

you're saying, if it's the wrong outfit

for the occasion, and I'm not just talking

about the type of clothes, but if the

color patterns that we pick for that

outfit aren't the right color patterns, it

doesn't matter about the quality of the

material used to make the dress or the

suit. I'm still not going to get the

results that I'm looking for. Because the

color isn't personifying that or

amplifying that to my intended audience.

Right. Well, I have to tell you that when

you know what to shop for and you know

what is your best color palette, it makes

it easy for you to feel confident. I have,

65% of my clients hate to shop. They don't

know where to go. They're not happy with

their body size, so they hate even giving

it, going out there and doing that. But

you have to get dressed every day. You

have to come out of the bedroom. And if

you're building a business, you have to be

online or be out in public, or if you're a

speaker and being on stage, you want to be

so attractive that people cannot wait to

hear what you have to say, whether you're

on Zoom or live at an event. So the

confidence is what's lacking, I think, for

especially a lot of us women today,

everybody knows how to dress nice. We all

know how to look good. But do you look

amazing? Do you turn heads when you walk

into the room? That's the difference. I

get compliments. It's been eight years,

and I still get compliments all the time,

which blows my mind. So let me ask your

listeners this. Think about this,

listeners. What percentage of your closet,

of your wardrobe do you actually wear on a

regular basis? That's a good question.

Now, I'm thinking, I'm not going to say it

out loud, and I'm glad my husband isn't

here for this recording. The national

average is 20%. There might be 15 20% or

special occasions or a certain time of the

year or whatever, but we do have about 50%

to 60% that we don't wear. We buy stuff.

We wear it one time or two times. And

subconsciously, if you don't get a

compliment and it's not really comfortable

on you, you don't feel amazing in it. It

just goes in the back of your closet. So a

lot of people have closet overwhelm. You

don't even want to address it because it's

just like you don't even know where to

start. And that's what I love about the

work I do. We take all the guesswork out.

Once we establish what your main core

element is of air, fire, water, earth,

then you get a color palette. This is

mine. This is all the fire colors, right.

And on the back, it has what each strip is

for. So it has patterns and foundation and

metals and dynamic and tranquils. Like,

every one of those strips has a purpose.

Right. You walk into your closet and you

think, okay, I'm speaking today. I'm going

to wear a foundation because that's my

expert colors and I'm going to wear solid.

So people are looking at me, not in some

bold color or pattern that's distracting

to the eye because we do get distracted

easy. It's hard to keep people's

attention. It is. And this is really

powerful here. People make an assessment

today about you. In the first three to 5

seconds, they see you and 50% is on what

you're wearing, according to Harvard

Business School. Wow, we must dress

properly all the time. Yes. You want to

walk, you want to get in your closet and

think, I'm just hanging out in the house

today, but I'm kind of off. I think I'm

going to wear a tranquil. Because when you

wear a tranquil, you feel calm and

tranquil and people around you feel the

same energy. So they can approach you

without you being cranky. Right. Or if you

just want to be whatever you want to be

that day and you're going to go out and

about, you want to wear something you feel

great in. Greedy. That's the energy you

bring to the day. And so you get to choose

the energy you want to bring to your life

that day and what you're doing and the

people around you. And business is all

about connection and building, that know

like and trust factor. And when you look

amazing all the time, then people know

that they can trust you to make them look

amazing, look amazing. You're going to

work with them. So this works. I've done

it for many. So listen, Ms. Patsy, because

I got a couple of questions, but before I

ask you those questions, please let the

listeners know how they can reach out and

connect with you to find out what their

color type is. Okay, so let's just have a

chat, right? So if you go to my website,

embracingyouressence.com, you'll have a

link here and click on let's chat. Let's

have a session together. Let's do a Zoom

call. Let's see where you're at in your

life and what are your challenges and how

can I help you. Then we'll know where to

start. And I have to promise you that

everybody that I've worked with, even if

it's a subtle change, it's dramatic for

them. It should be fun being you. And I

take the guesswork out and I work with you

personally, one on one, depending on how

we work, whatever package you want to use.

But it will be transformative. My friends,

my clients, now call me the

transformational specialist, because it's

more about who you are inside. So I found

this verse, and I'm going to share this

with you because I love this. In song of

Solomon 47, this is what God says about

us. You are beautiful beyond compare.

Absolutely flawless. That's how we were

born, and that's how he created us. But

that's not how we feel today about

ourselves, especially women. We're

multitasking. We're doing 49 things, and

we don't know how to deal with our

emotions. And so a lot of times, we eat

over and run around. We don't take care of

ourselves. We don't eat three meals a day.

We just let life take over. And when you

get centered on taking care of you and get

dressed in the morning and feeling great

about yourself, you have all the energy

you need to be able to give away whatever

you have to give away that day. There's a

huge shift in allowing yourself to be

beautiful every single day, whether it's

casual or in business or you're going out

with a bunch of girlfriends. It should be

fun. It should be fun. I totally agree.

Now, you gave us some information about

the fire type. How many more types are

there, and what do they mean? Okay, so

I'll just show you some. When I bought

this business, I realized it needed to be

up leveled. So I created these four

different style guidebooks that go with

each one of the elements. And it tells you

about all your energetic words. There's a

whole page of energetic words, and then

there tells you how to use each of the

strips and what makeup you should wear and

what jewelry you should wear and the shape

of your glasses and lots and lots of

information in there. And so then

recently, I created this with a friend.

That is really amazing. These are all four

of the element types, and they're called

bounce and blend. Little half fans. And so

when I color type you, we send a kit. I

sent you a style kit. We do it over Zoom,

and these will be included, and you'll be

able to start before you ever get your

fabric fan in person. So I'll just share

what each little color palette is. And

really what's core about this is the

character trait. Finding your core element

helps us to find out what your core

character trait is, where you shine in the

world. So here's the first one. This is

air. So these are all the bright, warm,

luscious colors of spring, right? And so

they bring, their energy is like bubbly,

light, crisp, quick, buoyant, spontaneous.

That kind of energy. Their natural

character trait is they're the visionary.

So many ideas, they can't even hardly keep

their heads together. They may have lots

of things going on, and they're kind of

sunshine when they walk into the room.

Like, basically, I'm just giving you

generalized. Right. Then the next one is

earth. And these are all the cool tones of

wintertime. They're the pure tones of

black, red, white, those type of colors.

And the energetic words are, like, still

serene, striking, elegant, balanced,

reflective. Those are the words. And the

gift of the earth is, they're the editor.

They can come into a situation, or when

they come into a room, they just take it

all in, and they can see what needs to be

improved or changed. A lot of great

coaches are earth because they can see the

beginning and the end and figure out how

to put it together. Then there's me, fire,

all the fall colors. And our energetic

words are fast, dynamic, staccato,

focused, burnished, like we're moving

shakers. We get stuff done right. So

that's what's really fun about that, is

when you know that you're that kind of

energy, right. Sometimes you have to tone

it down. Like, you have to wait for all

the instructions instead of running off.

And then the last one is water. And these

are all the beautiful, soft, muted, cool

colors of water, which is summertime. And

the words of the water, relax, flowing,

muted, calming, subdued, romantic. And

their gift of character trait is they are

awesome at process, order, and detail.

What I discovered when I started really

working in this business is we have all

four character traits in us, right? When I

started my business and I started adding

the color typing into my salon business,

and I even rebranded myself because I

realized embracing your essence is

addressing all of you, who you are from

the inside, outside, head to toe. Right.

And so I had all these ideas. My character

trait of the air was, like, all over the

place. Then I started realizing, I need to

write stuff down. I need to have a

website. I need to have content. Oh, my

God. I need to find a water va. I can't do

all this by myself. The character trait of

the water that I embody is I hand make

every single one of those fabric fans for

my. Wow. So, once I mail you your

individual color palette, right now, we

have a digital copy of the style book with

more information in it, and I send it to

you right away. And then when I'd get a

talk together and be in a fire, I had to

go out and give it. I had to go practice.

I had to try it on somebody. Right. And

then one time, I did this one event that I

was working on, and it didn't go so well,

and I wasn't really sure why. So I had to

take a step back and use my editor Earth

character trait to kind of analyze. Where

could that have been better? Where did I

miss out? What did I misstep in here? So I

realized we personally use all those

things in our lives. Yes. My core is a

fire. I am definitely a mover and shaker,

and it's creating balance in my life

that's helped me realize I can just be

myself. I hope you like me, but if you

don't, this is as good as it gets. And I'm

good. Because there are components of

every element in each person. When you

find out what your type is, I guess what

I'm saying is, do we shop for colors that

are specifically just in that? Because

you're fire. You only shop for fire.

You're only fire. You don't mix and match

your hair changes. I have a couple of

people that we had to drastically change

their hair color. Oh, wow. Had magenta

colored hair. Right. And I thought she was

a fire. I never guess because I've been

wrong too many times. And when we color

drape you, that's when I see your eyes

light up, and I find your essence shows

up. But we color typed her, and she was a

water, and her hair should have been her

soft, golden blonde with a few highlights,

and she had magenta hair. And when she

walked into room, what you saw was her

magenta hair. Yeah. So when I explained to

her, here's your color palette, and here's

your energy, and these are your words, I

said, you are so beautiful. I said, but

your magenta hair overtakes you. Well, she

was trying to discover her brand and how

to stand out, and her testimony is on my

website. Anyway, it took her six months

until she was ready to give it a shot. So

she let her hair color fly, faded out, and

went on a big trip in the sun, and she

came back, and I worked with her, helped

her figure out styles. I sent her pictures

from Pinterest, the best looks for her

hair and her hair texture and what she

could do with the different styles. She

had a fabulous hairdresser, and she

changed it. And slowly but surely,

everybody started telling her for the

first time how beautiful she looked. Wow.

And she realized, she said, I thought that

that was part of my brand, but what it did

was stop people from connecting with me.

And so now she charges five times what she

did before, and she told me she makes 20%

more just because she stepped in and

embraced all of her essence. Not part of

it. I know I'm a water, but I can wear

black, right? No, because that is not in

your color palette, and energetically, it

stops people from connecting. It's a crazy

idea, I know, but I have to tell you, all

the clients that I've worked with, it's

been such a dramatic change for them in

the sense that they feel more like their

authentic self. We don't have to worry

about impressing somebody else and hoping

they like us. If we know we look and dress

in a way that represents who we are

authentically and our brand and our

business, it doesn't matter what they

think. It doesn't matter. You already know

you're being your absolute best, right?

It's amazing. For you, the thing that

sparked your transformation was simply

changing a blouse, simply wearing a

different color blouse. And have you ever

been told you look luscious or radiant?

That was such a shock, right? It was a

shock. Right? But don't. And I tell

people, don't be surprised if you start

getting a lot of compliments. People are

going to be seeing you. Now, here's the

story. I think it's really fun to share is

when I first started doing this, and this

is before, way before COVID I had a lady

from my network group call and said, hey,

patsy, I'm ready to work with you. I'm

starting to travel and speak, and I don't

know what to wear, and I want to make

traveling simple. I said, okay. So we

color typed her. She was a water softer.

These beautiful tones. She's very

beautiful. And so one of the sessions we

do after we color type you is we work on

your closet. So we went through her closet

using her color palette and sorting

everything through and everything that

didn't work for her. She said, let's just

lay it on the bed. So we did. And when we

got done with everything, we had put

together a few outfits for her travel, but

then we made a list of the things that she

needed to add and what was missing. Right.

So we were going to work on that together.

And so we're looking at her pile onto her

bed a lot with brand new tags on it. I

said, how do you feel, Ali, about all

those clothes in your bed? How much do you

think is laying there? How much money do

you think you spent? That had to be heavy

in her heart. Three k. I said, how does

that make you feel? She said, totally

frustrated. I go shopping at Macy's or

Nordstrom, and I buy what I think the

fashion tells me that I should wear. And I

wear this and I get it home and I don't

wear it. She goes, I just felt

overwhelmed. And I said, okay, now. And I

told her about our statistic. I said, only

20% people only wear it anyway. Right.

Because you don't know what you don't

know. Now we have a shopping list. Now we

have some outfits that you can start with.

Right. And how does that make you feel? No

one. I'm going to help you. She said, I

feel so relieved. Well, it didn't take

long for her to take off with putting

things together and adding those things

that she needed. And I sent her ideas, I

sent her links, and now she travels all

over. Right. It's just so much fun to help

people feel grounded and knowledgeable

about who they are. Naturally are. Yes.

Listen, guys, I hope you guys have been

taking some, as my husband would say, some

copious notes. I hope you've been taking

some copious notes today because Miss

Patsy has been laying down gems. You need

to have all of these tools in your

toolbox. This conversation should change

the way that you think about color and the

power of color, the meaning of color. What

do I want my message to be now, and what

do I need to do to ensure that that

message is being well received from your

website to the outfits that you wear, the

colors in your office, in your studio,

wherever color is in your everyday life,

and let's just be honest, it's everywhere.

The colors that you're using, they matter,

and they should amplify the message that

you want your intended target audience to

receive. So in some of these cases, like

your client, the changing of the color

gave her, did you say five times an

increase in price? She was able to raise

her prices five times because now she was

speaking on bigger stages because she

looked amazing. Yes. Noticing that. So

that was pretty crazy good. Let me just

give you a few tips. Yes. These are some

of the colors behind here. So the black

represents earth. And when I put that on,

if we can do a little show and tell. Let's

see if I can get this up here. So when I

wear the black, this is not laying. Right.

Just a minute. When I wear the black, can

you see where I kind of have a floating

head? This is not wanting to leave. Right.

So you see the black and then you see my

head kind of like there's a disconnect.

Right? Yes. Black is earth. And then

here's this beautiful dusty rose pink.

Let's see about that. How's that color

look on me? And I've told people, ask

them, and they said, kind of look washed

down, like it kind of doesn't do anything

right. And then, well, what about this

beautiful coral? Oh, my gosh. This is such

a fun color, right? It is. So do you see

the color or me? First? The color? Yeah.

Okay. And then here's the other color. And

this is olive green. Right. Now, do you

see me? Am I what I'm wearing? I'm more

focused on the color. Well, this is my

color, and it makes my skin look clear,

and it makes my eyes stand out. I think

the lighting is not real great with this

stream light. But the highlights in your

hair, I see the color, but the highlights

in your hair, it's like, amplified. And I

noticed the color of your earrings. Now, I

know you had them on the whole time, but I

noticed your earrings. I noticed your hair

more, and I noticed the color. It's a

color I like. Well, there you go. That's

fire. They wear olive greens, those muted,

warm tones. So I just want to tell your

listeners, here's a few great colors that

everybody wears, but I call them the

universal colors. The color I have on now

is teal. And everybody looks great in

teal, right. And then eggplant or wine

colored is a power color, and it's great

when it's solid. Like, if you're speaking

whatever, eggplant is sort of taking over

black, because if you don't wear black,

then what power color can you have? An

eggplant is one of those colors. It's a

purple wine color. And then the other

color is this hunter green that's out at

Christmas time. A green dress, a green

blouse, a green sweater. That's another

power color, and it's universal. Everybody

looks good in it. So that helps you, like,

especially if you're zoom calling. Yes.

The other tip is wear solid colors, don't

wear patterns. I found that when you wear

black, it's a disconnect, right? So you

don't want to do that. And too bold of

patterns. People are looking at your

shirt, and it's a distraction. And then

white, when you wear solid white, the

light makes you look bigger because

bright, it brings it out. So you don't

want that either. So you're better off to

wear a medium tone. Whatever you have

that's solid medium tone, that's a good

place to start. Just go shop your own

closet and see what you can find. You just

really blessed my new set design. I need

you to know that right now before I

forget. This. Wear your eye color. When

you wear your eye color, it makes you more

approachable, really. It takes time to

transform your wardrobe. You're not going

to go out and throw all your clothes away

and start over. You're going to start

adding things in. And I suggest you just

start adding, if you're a guy, a shirt or

a woman, a top. Right. So just start there

and adding one by one and then waiting to

see how. Know when you start wording

colors, people notice you. You get

compliments all the time. I have a gal

that I just signed up that she's amazing.

She is a pretty high up in Mary Kay, and

we're working together and I'm adding her

products to my style kits because I think

you guys need to know what colors to wear.

Yeah. And she ended up getting colors. I

became my client and she ended up being a

fire. Now, she's blonde, right. And she is

sassy and she's fun and she has a high end

wardrobe. But the reason she hired me is

she has 500 clothes in her closet and

she's moving to Hawaii this next year and

she wanted to pare down her closet and she

knew that she had everything. Well, her

really good friend saw her about a few

months later and she goes, what are you

doing lately, you amazing? I'm working

with Pat's dad and my colors done. When

your good friends notice you, they tell

you yay or nay, right? Yes. It's like,

this is not working. This is not working,

sis. This is amazing. I know. I was so

blessed. It was so fun. And then there's

the other one. Here's a guy that I work

with. He was so resistant. He was a fire.

Fires are sassy. We don't want to do

stuff. Anyway, he was a fire. And he

didn't understand why he should wear those

certain colors. So he said to me, he said,

okay, patsy, I get it. It's not whether I

like the color or not, it's whether the

color likes me. I like that. I like that.

Yeah. And so he said, it's such a subtle

change. But now I understand because he

got compliments all the time. He could see

it in his pictures, how you saw him and

his shirt. Not his shirt or his floating

head. I mean, it sounds crazy, but when

you look in the mirror, look at yourself.

Do you see you and then your outfit, or do

you see your outfit? Yeah. It's an

awareness. And when you know how to dress

with intention it makes it fun. It

shouldn't be hard. I have this saying. I

made up. Fashion is a look. It's not a

size, not an age, not a name brand, and

not a price tag. It's who you being and

what you're wearing. Approachable,

confident, attractive, and feeling

beautiful as your authentic self. Wow. I

love it. Now give us that definition one

more time, because I really need that to

resonate with the listener. Okay. Fashion

is a look. It's not a size, not an age,

not a name brand, and not a price tag.

It's who you're being and what you're

wearing. Approachable, confident,

attractive. When you're being attractive,

people are attracted to you and feeling

beautiful as your authentic self. Wow,

that's amazing. That is amazing. Ms.

Pesie, I could talk to you all day because

this sparks questions. I'm telling you

that what you said about white just

totally changed my set design. I'm in the

process of having a new set design for my

podcast, and my go to was going to be a

completely white backdrop and then bring

in different furniture pieces for that.

Because I'm like, yeah, the white will

work because it doesn't matter what I

bring in. It'll be okay. And then you said

what you said, and I'm thinking, well, let

me go back to the drawing board on that.

You know what? This teal is a great

backdrop because it's not black, but

everything shows up in it, right? Shows up

in it. Okay. Consider that it is

definitely color typed. Let me tell you

this other story. You're going to love

this. So when I bought the business, which

I didn't really want to buy, within a very

short period, I had three people who

wanted to get trained to be image stylists

and do the work I'm doing. I didn't know

how to train them. I just barely got

trained myself. But then I thought, okay,

so I went into the mode, like, what would

I want if I was being trained? And I had

to go on other things and made it was

harder, so I simplified it. And this one

lady that I signed up, she's beautiful,

african american, and she goes, well, you

know what? Your flesh tones don't match my

people. And I said, okay, well, then let's

make some. So now I have specific color

flesh tones for all different

nationalities. Awesome. African american.

You guys have anywhere from three to seven

different face. Yes, we do. Right? And so

I can't go just by your skin tone, right?

I can't just do that. That's why getting

to know you doing a style assessment,

finding out who you are, what your gifts

are, that's all in alignment with. Then it

resonates with you then from the inside

out. So what a gift that was to be able

to. Now I can work with everybody. It's

just so fun, right? Covid? Such a blessing

in my life to have clients all over the

world work with people all over. Right?

It's like, wow, I feel like God has given

me a call in my life. I am 73. This is not

what I thought I'd be doing. But I don't

want to do anything else. And you are

transforming people's lives. I do. And I

want help you. I want to help these other

people take the guesswork out of being

beautiful. It should not be hard. Wow.

This is true. This is true. Let's amplify

that message. Let's amplify that message

of embracing your essence like that.

Definitely. That goes well together. It's

what you do. You're helping people to

embrace their own essence, embrace their

authentic self, and learning that color,

it really matters. Like we would not

believe. Listen, Ms. Patsy, we're going to

have to have you back on the podcast real

soon. Yes. We're going to have background.

Yes. Because I'm back to the drawing

board, though. Like, I'm going to rethink

what I was thinking and the new background

is going to be amazing and it will express

what I wanted to express and I won't get

lost in it. Yeah. There you go. Thank you

so much for that piece of wisdom. Listen,

guys, this has been another amazing

episode of Laquita's Toolbox. I hope you

guys have been blessed as much as I have

been blessed by the wisdom that Ms. Patsy

is sharing on today's broadcast. But Ms.

Patsy, before we close out, is there any

last thing that you'd like to leave with

the audience or any promotions or offers

or anything that you have available right

now? Well, I would love to have a

conversation with you. And if you're

building your business, I don't know if I

gave you a gift or not, but I would love

to just find out where you're at and give

you a gift that would really work for you.

I have a pdf on how to own the stage. So

if you're online and you're doing stage

work or whatever, it gives you a lot of

clues about how to improve that. And I

shared a lot today with you, but I'm happy

if show up and have a conversation with me

and I'll send it to you so you have that

in your toolbox. Having a toolbox is

important, but having your colors done,

you can use it to absolutely get your

colors for your marketing. Right? And the

other thing that's really important is,

like, when you get your headshot and you

go to the photographer, you pick out three

or four outfits and you know exactly how

good you're going to look like. You don't

have to take half your wardrobe to figure

out what's your best. And it is such a

gift to your photographer. I work with

photographers a lot, and they love having

me work with their clients first, and then

they spend more time taking fabulous

pictures than picking out outfits. So all

of those pieces, that's why I loved your

show. It's like, this is a foundation

piece of your business should be in your

toolbox, right? Because then you can

invest your money where you need to and

you can always look good because people

join you. You are your brand. Yes, we are

definitely our brand. Our personal brands

matter. When we show up, it doesn't matter

about what you're selling, what your next

trinket or service is. The first thing

that will be evaluated is you. And if you

are not amplifying or personifying, I'll

say personifying what you are talking

about or what you're selling, it doesn't

matter. My grandmother used to tell me

when I was younger, if your head looks

good and your feet look good, you'll be

all right, because those are the things

that people are going to pay attention to

you to the most. So you have to make sure

that those things are in order. And the

older I get, the more I realize that lady

knew what she was talking about. She

really, truly did. Yes. Wisdom. And now

you've unleashed all of this wisdom

concerning color and how it works. Like,

I'm changing my background and there's a

lot of other changes that I now know I

need to make in order to keep drawing my

intended audience. So, Ms. Patsy, you have

blessed me today. Thank you. You blessed

me, too. Yes, you have blessed me today

more than you know. And we definitely will

get you scheduled to come back in and so

we can have some more amazing

conversations about color and the impact

that it has on our personal brand, because

there are so many entrepreneurs, whether

they're struggling or whether they're

thriving, but the goal is always to get to

that next level. And based on our

conversation today, this is something that

should be incorporated in those plans to

help you get to your intended target

audience. Right? Awesome. Thank you again

for coming. You guys make sure you hit

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And you won't be late for the broadcast.

Until next time, I am your host, LaQuita

Monley. You guys be blessed and have an