Today’s families are multi-generational, and each generation has significant needs. Many in our community have struggled over the past years, dealing with not only childcare but in many cases, responsibility for caregiving of parents and even grandparents.

In our next episode, our guest is going to provide us with insights on not just the caregiving industry, but also the challenges today’s families face. And most importantly the hurdles she crosses each day communicating that information to the general public, and to clients and families.

We welcome Lisa Stockdale, Senior Vice President of Sales and Marketing for Capital Healthcare Network and host of the podcast, Aging In Full Bloom with Lisa Stockdale.

Communicating ideas and information or resources is always a herculean task. But in the senior services and caregiving industries, clients are older. They may not have access to technology and the internet. Their family members or guardians may also have difficulty utilizing technology. And this target audience just may not wish to utilize electronic means of gathering information. Lisa tells us why using electronic marketing is a valued approach.

Lisa was on the cutting edge of radio as a mechanism for communicating and now she is using podcasting. Moving into “voice” marketing is not just an “afterthought." She sees the value in this movement. We talk about what convinced her to move in this audio direction. Then, what moved her toward podcasting.

Social media has completely changed the field of marketing. What we learned 20-30 years ago is not even close to today’s reality of promoting and selling. Lisa covers what social media platforms are most beneficial to you.

Find out more about the Aging In Full Bloom podcast on your preferred podcast player.

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And of course, everything can be found on our website, Looking Forward Our Way.

Recorded in Studio C at 511 Studios. A production of Circle270Media Podcast Consultants.

• Senior Services Roundtable - The Senior Services Roundtable is a clearinghouse of information and ideas to assist seniors in central Ohio, particularly those striving to remain independent in their later years. Membership is open and includes those organizations, governmental offices, nonprofits and private industries that serve the senior community. For further information contact seniorsvcsrt@gmail.com