On today’s episode with Daniel Larson AKA Anthony and Taig  authors of Podcast Marketing and Podcasting Made Simple, we have a closer look at the step by step fundamentals of building a successful Podcast.

They explain how they have had many trials and error over the years and have now created a space where they share their knowledge with others, so everyone doesn't have to make the same mistakes they have.

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SPEAKERS

Anthony, Taig, Joy Nicholson

Good day unleashes. Today I have two very special guests on my podcast. Now Anthony and Taig has been in my world for at least I would say two years, more or less, and especially Anthony, I dont know about Taig, maybe six months. And these two guys are responsible for these very two cool books. So if you're on audio and you're not on video, and you won't see this, the one is called podcast marketing. And the other one is called podcasting made simple, made simple. And these are very cool two books. It's helped me a lot to grow my podcast, and I recommend that you guys get onto it. But Anthony intake has been responsible for helping a lot of people to grow their podcasts. I've got an amazing Facebook group. And these two guys are full of amazing knowledge and thought season of the experts how not best to speak to the experts in growing your podcast. Hi, guys, how you doing?

Doing great. Thank you very much for for having us. I'm excited for this. So it's good, obviously, like you said, we've known each other for quite a while now. So it's nice to Yeah, on a podcast with you.

Yes, definitely. And I'm excited because these two books are so good. So I do this thing we are read and listen while I read because you just take in knowledge in different ways. So obviously, I've got the audio books that go to these guys. Before we get into the books, because I really want to talk about that. Can you guys please just introduce yourself? So the audience, who are you guys on a fun day work aside?

On a fun day work aside, works work seems to be the only thing that we're doing nowadays. For now, like, you know, my name is obviously Anthony, the co author of the those posts that you mentioned best selling books, and I've gotten a single podcast marketing. And really, in terms of business aside, I'm a fitness enthusiast, you could say somebody into fitness, and the body buiding particularly had a long break during Cova. But now I'm back at it. And then, you know, I spent on my family and me and my girlfriend, so that's me, besides the business.

Yeah. Yeah. And, and obviously, I'm Taig. And yeah, again, as Anthony said business is, is really the life but you know, aside from that, I'm a very avid guitarist. It's like a massive part of my life. So yeah, if I'm, if I'm not doing, you know, work related stuff, then I'll be I'll be making music and playing guitar. And for a bit of context, so I mean, I'm 22 Anthony's 21. So we have been, like friends in school and stuff like that for probably about 10 years now. went together to college. I don't know, I don't know what it's called the New Zealand definitely college in America. Yeah, and then so yeah, we've lived together for for three years, in plenty different housing arrangements, and obviously just become, you know, while now business partners. So yeah.

That's very cool. How did you guys decide to just start podcasting? What was that initial thought with that?

So the initial thought, honestly, I think, about nearly two years now. And these years ago, we decided to start a business and wondering what we'll be doing. And we ended up starting publishing business. And as the main gig really, and then it was now deciding, you know, what, Avenue? Should we go down in terms of what audience we should be? Should we help and what audience should we serve? And we came to the conclusion of podcasting, because all podcasters because we're both we both listen to podcasts alot, both love the medium, and we realised that there was something special going on around that time, where a lot of people really taken things on. So we thought, you know, why don't we hop on and see what's going on? I think talking acesta this, the community have been crazy, crazy, crazy support, and a warm welcome in. And we made so many good connections, that, you know, when we launched our first book, it done exceptionally well. And then that made us stay, you know, a lot of people start businesses, and it doesn't always go well, but we we started our business and it won't really like as well as it could go basically, as well as it could really, and that really draws us in they haven't even suggested that. SOG

Yeah, I mean, just just to to affirm the point that Yeah, we didn't I guess at the time, like we didn't even have the the long term vision of like, you know, making tonnes of books down line and you know, growing a community to the way we haven't stuff. It was really just we really just didn't think too much far ahead about at the time. Hence, using the pen name Daniel Lawson, which not sound as bad decision, but it's definitely these days. Yeah, that that, but yeah, as as Anthony said, we'll just taken aback by one, just how amazing the community is. And to I guess just were a bit surprised ourselves or how much you know, we actually managed to help people early on to the point where we've now you know, just completely invested ourselves in this.

I'm quite impressed with your community on Facebook that you've just created. I remember when I joined it's probably a year now Anthony. I think that I've that we started talking and like you are from the go you were just so welcoming and really interacting with me and I know So I was not the only one you were just interacting with everybody. When people do a common point of view, you respond and you comment and you, you really interact with your people in your Facebook group. And I mean, your Facebook group have exploded from the beginning when I was in there. I think, when asked joined, it was like, maybe not even a couple of 100 people, I think, and now it's like over how many, like 1000s now, right.

Yeah, so yeah, now, the group's now add to that over 2800, which is something quite nice. It's good. And yeah, you know, it's slowed down a bit in terms of in terms of growth, which is fine, because we're now getting a lot of high quality fuel coming through the door. But at the peak of it, it was crazy. To look at numbers, and it was, it was like, yeah, 100 homes, I wasn't like 100 200 a week, something like that, or something. Something crazy

like that. It was like 30, 30 a day 30 to 40 a day. It was yeah, it was ridiculous. But yeah, as you say, we now focus on less focus in about, you know, outreach, and more just just catering to what the people that we already have. Yeah.

Which is a great place to be.

Yeah, definitely.

Definitely. And I'm just impressed with your community in what you guys have done there. And you know, how so how did that how did all of that come about? When did you decide, oh, well, we're going to start a Facebook group, or we're going to do this, how did you actually get into the whole aspect of growing? So do your market research that you look and see what was at the time?

Really, we just took advice from people that had already done similar stuff, not even necessarily within podcasting, but just just kind of, firstly, just in the in the book publishing space. And it was kind of, again, we never really thought too much about at the time, it was just well, okay, well, we have to, you know, sell the book market a book, get out there. So we're gonna have to do some some kind of community thing. And obviously, Facebook was just like, the best place to start. And then, yeah, again, I guess it was just a case of not really expecting it goes as seriously as it did. And then we kind of, you know, ramped up the content ramped up the engagement and then yeah, just just things kind of took off after that.

How did your p pal name came about? Because like I said, it is a bit confusing, like when I was when I saw it the first time I was like, essentially under a weird name in Facebook is in person and I'm sure I'm not the only one. And then I'm not nobody's got a business partner. So how the heck is this putting together and then I remember actually watching a guy live with the gods near in your Facebook group, and you explained it, but can you please explain it to the audience and how you come about

so like we said, we didn't really expect to be so involved in all in the last year has been fully dedicated podcasts helping podcasters grow their podcasts downgrade a podcast, and we weren't expecting that. So to begin with the truth and transparency of it was you know, we're we're business owners and we wanted to think long term like, if we eventually want to exit the business, we can't really have Anthony and Taig or those grave a personal brand, it will make it difficult to exit a business and you know, make those good sellers business will be so personally harsh. So I decided to go with Daniel Lawson and use a random word generator worked really hard for gases out launch the best seller like instantly and grew the community to a point where it's just took over our entire lives, and obviously help with guys with the case and all that kind of stuff. And it's you know, now has been at the point where we're so involved that a community and we didn't have that foresight. See, that's how Daniel Lawson him as opposed to came about and now you know, so I guess it's like a little our little secret when people in our community you understand that? And that story.

I love it. It's really cool.

Definitely makes for a lot of interesting explanations.

Did you guys add like any weird? I don't know. Like I said, I thought like, this is some weird, weird name that Anthony is hiding behind. I don't know, maybe there was some crime involved. You never know. Like. Has anybody ever said anything weird to us about your pen pal name?

There was at one time and there wasn't that when? What was it? It was after the 75% of podcast book? Because you wasn't it? What? Or I can't remember exactly what happened. The book has got really funny. Yeah, there you go. Yeah. So we launched the book, a couple months, likes maybe like three to four months ago. And the book was essentially a collective of a community for the cobia podcasters. Give their advice on what they were saying before they started, we launched this book, I did great, you know, it was a great community project that we work together with community on a collective project like this. And we had a guy who just promoted and said, Hey, this is an amazing book, put it in the podcast moving community, that group and this is amazing. For us, you know, having having that feedback, and we didn't ask for it just so happened organically. And then within the comments, someone like says, I've like, are these RB? Why are you why using the pen name or what, who is this guy? This is I need the transparency. I feel like you're claiming this, it could be fraudulent, and went back and forth, you know, with this guy. And he had a lot of scepticism, which I do really get, because, you know, in the podcasting space, there's a lot of people they're trying to take was money and aren't legitimate, they're not really building anything, they just sort of like they're to take advantage people. So I got his, you know, his stance on it. And I clarified the reason like I have done to you, and he got that. And then he was like, you know, you claim this and claim that. And I think, if he said that at the start of our journey, it might hurt me or our feelings, but because I have so much integrity and conviction with what we're doing. And, you know, we've seen the results of the people who have held, it wasn't it didn't mean much this guy corner doesn't matter. Like if you read the comments, Joy, you've been part of our ecosystem, our community, you're not going to think anything worse than me, because you know, me, you, you know how, how much work we've been putting in, over the last few years. So that I think that it does happen, but you know, because then for a long time now, it doesn't really, it's like, oh, cool, you know, is what is

Find that fascinating. So you guys are very young, I feel like I'm quite old, you almost double that our mom was wh which is like, I'm not gonna get any younger. But anyway, so you guys like you the typical millennials that just go out and start businesses. And I see this so much. And I have to ask this question, I guess, and this is coming from a parent point of view. Do you guys learn these things, designs in school to start businesses? Or is it just how you or your mindset grows? Because in my time, and I'm sounding very old now. But in my time when I grew up, it wasn't a thing to just go out and start businesses. But these guys are no more millennials starting businesses, then what what are we teaching next? You know, what do you guys do next? So how does that How did how do you guys do this? Do you just get together in college and say, You know what, this is what you do? Or?

Yeah, well, I mean, to said, the first thing you said is definitely not something that's like more encouraged in school or anything like that, if anything, the opposite. I mean, we are friends in your study business and stuff like that. And like you tell her without any disrespect to them, like we know a lot more about business than them now, none of them have actually started businesses. It's definitely not encouraged, I think, for us to I mean, I think why what is different is like, obviously, social media makes a huge thing. Now we see is locked, the information is a lot more accessible. And of course, there's so many ads, especially the hammer, especially from like scammers, like forex trading is a good example of like, I feel like it was a very young demographic that was getting hammered by ads to get into that, because they're very impressionable. So yeah, I mean, I guess I think people our age are probably targeted to you know, get into get into making money online stuff. Not necessarily like a proper business. I think a lot of it's just get rich quick. And that for me, and Anthony, to be honest, it started with, we both got massively into like law of attraction stuff when we're about 18. And then, because of course, and this was when we had just moved out of our small town to well, a city to do uni together. So it was just and we lived with it was us two and six girls. We were friendly with them and stuff. But obviously there was a lot of time when it was just us two. And we just be basically just reinforce each other, basically indoctrinating each other because we just had no one else for the first for the first little while. And then yeah, no, I think we just both you can chime in here, Anthony. But I think we both raised our standards a lot then of what we could achieve, started thinking about basically just start thinking big time and just started started saying stuff like by the end of unit, which was three years long, you know, we'll have a successful business. And at the time, that stuff, I will be making X amount of money and just stuff like that, basically started dreaming really big. And then, of course, as I'm sure you know, when you do that, you start to guess like, you know, opportunity starts falling your path and you stop seeing more of it in real life. And then it was a massive process of trial and error. I mean, we nearly got into a pyramid scheme selling these these machines.

What did you almost sell?

though, is called a Kangen Water machine.

Oh, yes, I actually sold those that are terrible.

Okay, seriously. Really? And what was that like?

It's fine. It's not like a pyramid scheme. It's Yes, you do get them trust me. I've been in those two, but this is more like an affiliate thing. Very popular here and in Australia.

Okay. Yeah, interesting. Well, maybe we should have done after all, but I mean, my dad definitely thought pyramid scheme. So to us it was a pyramid scheme and in like he didn't even the craziest thing was he didn't even say like, No, you're not doing that as pyramid scheme because we didn't have basically they sold us the dream. And then at the end they said oh, but of course you have to buy one first. So we're like, well, we don't have five grand. So then I write on my dad and it no actually was it five grand I think you could do instalments of like, grand ran out of time. Yeah. Yeah, yeah. Remember we it is a lot and I call my dad and spoke about it. And the thing is, he actually said, if you really want to do it, I will help you too with the money to get started. But he just but he offered he didn't just say no, but he just talked us out of it does a big learning experience. And then I've talked for a while so you can take over Anthony but ensure that I think that was the start of it. And then we just just from being around each other so much on both one of the same thing. We just fell into plenty of different opportunities. And then when locked down here, that was like a complete blessing for us because it gave us the you know, the dedicated time to just really focus on one thing, which was when we started our current business. Yeah, yeah, I

I love that is my first business was the GanGan machines. No jokes. I've also started exactly what that is the first thing it is legit like if you if you don't tell the lifestyle, he just saw the machine it is perfectly fine. I know a lot of friends is making a lot of money with it. And they just doing it right if you do it wrong, like if you sell the dream and the lifestyle that's nonsense.

Yeah, that's I think it was we had to then we it wasn't it was actually we were selling other people into selling it kind of Yeah,

yeah. That's wrong. That's wrong. Yeah.

That is so funny that he did the exact machine you sold.

I still have my machine. I love the water like I am. I don't do bottled waters. I am I am like a water snob. I go on holiday, I will fill my bottles this much. And I will take them with no knowledge. It's terrible. It's really bad for me. Okay, so at the moment you guys are obviously you've got two books, right? And this is this is your front in product. What do you guys sell behind these books? Like what is your, your offer that you offer people?

So currently, at the moment, our main focus is helping podcasters growing so worker podcast one on one doing Cajun and offers pretty simple, you know, get helping podcast become unstuck of their plateaus, a MOBA beginners, people podcasted before and helping them grow their podcasts using reliable like frameworks. So these are proven frameworks that we've done use for other clients we know works really, really well. And the goal essentially is to provide all podcasts has the tools to help them grow their podcasts or have the tools to at least increase the chance of them successfully growing. You know, there's a lot of factors get into if you've got a bad podcast, and I give you these tools, it's still not going to work for you. So they have to have a good podcast to begin with. And obviously we go through that process of like, you know, during the discovery call me. So right there. So that's that in the back end. But we're now currently actually working on something that's a lot more or less a what I'm currently doing but on steroids. And that has been our last, basically, this year for entirely this year for us so far has been working on that. And yeah, that's in the last Listen, the last I want to say 14 days of work. We've had like over 50 interviews of podcasters, which has been crazy. But yeah, we've gotten over 50,80 now. Yeah, now we've got another 50 Now for like another like

we have over 100. So including everything that's been booked that we've done, including no shows and currently booked I think there's about 120 or something, obviously between the two of us about 16. So yeah, we're we're knee deep in that at the moment. But yeah, like Anthony said, we're, that's that's obviously not what we're working on in terms of the offer. We've been really revamping all videos. When I say revamping, I mean just given these old videos that we made like a year ago, like a total facelift. And just yeah, we're just adding adding in stuff that's actually going to work. And yeah, we're really currently in the process of compiling the offer to be honest, the big one. Yeah, Anthony said.

It's quite impressive how you guys have built this up again. So was your Facebook group, you obviously use that to generate leads? Is there any other way this is no marketing geek question. I have to ask the marketing geek questions. What otherwise do you use to generate leads?

So really the main, the main thing has been the Facebook group, and then we've got our book as well. So the book is a perfect segue for people who, you know, like our content, then join our email list using our in our lead magnet. And then from that they enter our ecosystem, and everyone who have interviewed me last night or 120 people, they've come from our either readers of our books, or they've come from the Facebook group, and then joined that email list. So that's essentially a really good

Yeah, so I mean, all the interviews that we've done there solely for me and my list, so we have this really good because we haven't had to do any manual outreach. And yeah, you like you explain this. Like, it's a bit of a like I guess, like a triangle that will feed into each other. So the books, the emails and the Facebook group? And of course, we have people join our email list from our Facebook group. I would, I don't know what you'd send me. I think the Facebook group really is our biggest. Yes, like avenue for generating leads is a bit hard. It's a little bit harder to quantify how many people come from the books. And because the Facebook group is referenced in the books as well, a lot of people just join the Facebook group first. But yeah, as you can probably imagine having a book is great as a funnel as well.

Yeah, definitely.

I was gonna say we can we have got a number and because we've got we actually use obviously unleashing market in the on the platform. So we've got we need roughly the number. Some of this a bit scattered. But yeah, it's been quite good.

Yeah. I'm also revamping all the videos in the membership guys. Yeah, that's my goal the next couple of weeks. So you will see a whole brand new system coming out there as well. So we talked about obviously some marketing stuff and all the things in the front end, but now I want to go really behind the scenes to understand what gives you guys what makes you successful now now you're very much on your path to become really successful as see that in your near future. So what is your habits look every day? Like what do you guys do on a daily basis that you think may meet maybe put you aside from your, from your friends, that's not you know, they don't have their own businesses, so they're not on their path to success?

You could go first Taig.

Yeah, okay. I mean, I start start with it, I guess the routine so my, my current routine is I try and get all the all the so obviously business is like the thing that takes up most of my time. The other things that I'm trying to work on in my life consistently every day, I my aim is to get them all out of the way in the morning before nine o'clock. So that I have the whole day of just completely focus work on the business. And often it goes later. I mean, the last couple of weeks it's been like pretty much nonstop into the evenings because obviously we've been doing interviews in American time. Sometimes like habitual so like you know, a wake up at six get to the gym for half six you know do my workout a cold shower really helps very stereotypical entrepreneur thing but I love to do that. You know, kind of listen to an audiobook while I'm having breakfast. I was reading before sometimes read before bed as well. And then I just have I just after that I have just half an hour of just playing guitar which is because I you know I'm still I'm still trying to practice that and get better at that. So then by the time he hits nine I've done you know I've got my workout in I've played a bit of music so even if I don't manage to do it later in the day cuz I'm too busy with work that's fine and it's not something that's that's in my head for me definitely a recent times that's been a massive thing for like me me having successful and productive days at work. What about you probably think

Yeah, mine's relatively similar to that two things to be fair. In terms of habits I don't know if it's like I don't I think habits are good. I think it's more like a lifestyle I guess being fully committed to the lifestyle of being an entrepreneur and being a business owner because this is very demanding and I don't think habits quite cause you can have habits that help you to begin with but eventually becomes a lifestyle so I think being a bit like just honestly like obsessed then completely obsessed with it and consuming content around it and getting your mind to think like they're nice again to have a reading and that goes along with the consumption side of things. And get in the habit of literally delicious the habit of constantly challenging yourself like we set like to what our friends are like people don't people, ridiculous goals, like Mike to us is ridiculous goals, but constantly elevating our standards. And I think another habit is like building up the network and that those are really the main habits in terms of, you know, other stuff meditation or meditate like through the weekdays least 20 minutes 45 minutes And that's about it. Really, I think those are those are the main hubs that really, really helped.

Yeah, I think when you doubt that was a good one that I forgot, like the fact that we were pretty much always consuming content. Is this going to help us get getting where we want to be? I mean, at lunch, I'm pretty much always just watching through this video course that we got the moment we've basically been been always watching some kind, of course, for I don't know, the last. God knows how long. And obviously reading massively helps as well.

Yeah, yeah. Content is incredibly important for entrepreneurs. It's like, if you don't do that I've never met. And I've been, I've had the privilege to speak to quite a lot of millionaires. And I've never heard one millionaires say nothing about, like, they don't read or any of that stuff. They all literally consume at least an hour or two of content a day. Like it's just a thing, right? Yeah. And what do you guys think? Is the thing that makes you successful? Or at least definitely get you on that path today? That's for sure.

Fuck it. Very good question. Very good question.

I think one thing days, probably plenty of things. That certainly isn't the best answer. But one thing is that we're always, we've always made sure to make an effort to be around people that were impressed by, and I guess that kind of lift us up. You know, whether that's like a network of publishers, whether that's, you know, always, you know, basically keeping keeping in contact with with a lot of podcasters. And always building up that network, including a lot of like, amazing, successful people like yourself. But yeah, definitely. Especially from a publishing point of view, being always having, like, you know, a tight inner circle of people that basically doing bet, I guess, doing better than us if you define it in financial terms, because it just sets the expectation, and then we feel like we're lagging behind. So it just gives us an extra boost to just just Yeah, to actually ruthlessly do stuff. Yeah, I don't know that. That's one. That's one thing. There's so many more, what are what do you think, Anthony?

And honestly, I feel like, fall? That's the main thing. To be fair, I think, no, I think that I would say so then only say, because the thing like I think luck has a lot of luck has a lot to do with it. Obviously, you create, you're in luck. But you know, during our journey where see, like, when I think about it, we're lucky that we had each other during university, we're lucky we had each other to bounce back and forth. We're lucky that we, you know, go into intrapreneur or around that time, we had so much free time at university, we're lucky that we started a thing called match betting, which was just the rarest thing that basically meant we could fund our business like, no, there's been side No, it's not gambling. Yes, no gambling. And, you know, I'm lucky that when I found the opportunity to start the business, I you know, I was able to ring my my mate Thai. And the next day, we invested like, over, you know, grand on just the course literally the next day. And so I think, honestly, I know that this is a tiny bit like, but luck. And then what types of had massively that the network has been huge, like, it's insane, because most people don't think they can do things because they don't know anyone who's done done that, or doing that is foreign to them. So like, you know, people who live in a small town where we come from, didn't know someone who's making like, let's say, 10 grand a month, 20 grand a month, 50 grand a month, 100 grand a day. Like, or, thankfully, we're in a position where we've met people who have made, you know, who would not have been not financed by like, 100 grand a day consistently. So being around these sort of people, and then seeing how they think, exposes us and it's like, that's not far away. Like, I can message him right and message them right now. And that they're literally an arm's length away. So for us, it feels like well, if they can do that, why why couldn't we? And it's not like this guy, he's famous or it's like no, this person that we know and we've had a night with and you know, and closely so now it was easier on that.

Yeah, and I think on that note, like it's the most obvious thing of all like there's two of us and so that's a massive advantage that we have you know, when one of us have enough as an off day it's for you it's very unlikely that both people have enough they've always got the the other one pulling each other up on a almost daily basis. One of us will just have an idea that's just not great and the other one will shut it down. So we're constantly like just I guess like double checking against ourselves which Yeah, I don't have to explain to be a obviously just makes our our end product and our output a lot better because because it's always been double checked and refined and stuff like that. Yeah, that that definitely helps a lot.

I laugh you guys. So funny. So it's something I do want to just expand on a little bit. Surrounding yourself with success, successful people is critical. Because obviously, you know, it's that whole thing you become the five who spend your time with. And I live in a small town. And as far as I know, there's not people that make that much money or even close to it. And the only people that I know that I've interviewed is people in other countries, right? I don't actually I have one millionaire here in New Zealand. But that's it. So how do you guys? How did you go out and find these people that you just reach out on online communities that you do it within your spices outside? When you went to the city? How would you go and find people to talk to I

I think, so, for me personally, when we first got into publishing, I think I saw a few people that I knew were doing well. And in my head, I was like, you know, you know, you we have a thought like, Oh, that'd be so cool to know, that person will meet that person. And the thing, honestly, just connecting with people not about their success, or about like, their money you're about or how you do this and constantly bombard them with questions of like, because people that you know, miss you a nice, don't really mind. But if you want to build trust with that person on a surface much deeper, you have to get to know them. You know, like, Oh, how's your day been? You know, we had a coach, shout out Alex, like an amazing guy. And we had coaching sessions with him. But what means I always try to do because we know he's on a court all day. We try to ask him Alex, how's your day? Been? May? Alex, how's your dog? How, because you mentioned like the dog, and those little things, sticks in people's mind, because you're not trying to you're trying to actually see how they are you genuinely care for them. And because of that, then that, you know, that bills, and that person will then do more for you than you would have thought before. And that, you know, that's not like planned out is just being a good person. I think that's human nature this way, in terms of you know, the tactics is just like, yeah, so in terms of the tactics, it will just be you just send them a message that's like a bit personalised. Okay. Hey, how you liking it was gonna also be successful, do you like like, how's your day been going? Simple, start, start simple. And then. And then it builds because they then you have access to their network. And if you're good to them, they connect. That's, that's why that's what happened with us in the title. Like, we didn't know these people. And then we met one person and that one person, two people, and then that VC who knew those two people? And then yeah,

your network? Is your net worth? That's for sure. Well, exactly

is this this is a famous quote, it's very true, isn't it? And even like, you know, even though most of these, well, if not all of these connections are online and over message, like, over message that people can still sense if you're not being, you know, genuine, if you if you're after something, if you're not that into the conversation. So yeah, as Anthony was saying, I guess just like, just just being genuine and just meaningful and actually wanting to, you know, actually being invested in every conversation you do over Facebook, or wherever you have. Yeah, it goes like a hell of a long way.

That's really cool. I must admit, one thing that has helped my business a lot was just building relationships. It is really, it is so incredibly important. And I did ask you guys a question. Because I find like, in my circles with people, I help, because I help mostly startup businesses or businesses, that's new. And a lot of people struggle with that initial outreach to people, you know, how do you reach out to people? And I guess just doing it, and you guys gave a good example of, you know, just getting yourself get that ball rolling. Hashtag goals. There's a reason for that. It used to be I used to coach businesses, one on one, so I became a joke, which became a thing. And so the story behind it really is like every day, I'm like, Have you worked on your goals today? No, what have you achieved this week? And then eventually, I was tired of asking it. And I was just like, well, there you go. What's your goals? How do you guys set goals?

How do we set goals? You say? How is it? How do we set goals? What are our goals? Sorry?

Yeah, what do you how do you set your daily goals? Have you it from not knowing what you're going to do to writing it down to actually achieving it? What's your path? What's your blueprint?

Yeah, I mean, so we like to, we like to stay ahead of time in terms of monthly and quarterly. I say quarterly, it's only something we've done this year before. So it's just been monthly. But you know what, we'll just take the time in the morning on like, a Monday of the first week of the month, or whatever on Zoom, just to you know, get an Excel sheet or a Google sheet and just just kind of just brainstorm and just let loads of ideas flow and eventually just organise into, you know, priorities and, and kind of long term and short term and stuff like that. And then from there, we just kind of, you know, just slowly zoom in until it's like a daily thing. I mean, on a daily basis We we normally just discuss it in the morning like, Okay, what's the plan for today? And then if we split up, we split up. If not, we're often just working on stuff together. Big fan of the old plan today. Sorry, plan tomorrow today thing. That helps a lot. Yeah. So that's, I mean, that that's what I do personally, like, you know, with the journal and stuff. But yeah, something we've done this year is we've just been focusing in quarters, which has been excellent, like, way better than last year, like it's been the it's like a, how do you say like the 30,000 foot view kind of thing, like it's been setting quarterly goals has been, I would totally recommend it to anyone that hasn't done that. I'm sure Anthony would say the same. It's just given us complete clarity, and actually way better of a deadline than just stuff like, okay, by the end of this week, because when I find that a lot of the time, if you just focus on like, by the end of this week, it doesn't really work out well, because stuff always comes up like you obviously, you know, like running a business. Like there's always so many unaccounted tasks and just little blips and stuff like that, that come up. But focus on it from like a three month point of view is like, I just think I just think kind of flawless for for that purpose.

Yeah, yeah, no, I can attest that I think that has been it's been honestly is the I think the confidence booster is gave both of us and we're things go in insanely well and just just picking up momentum. The quality goals really does make it feel it makes it feel real. You know, the goals that you set for yourself because a year is too far ahead. But then when you break it down into the quarters, it gives you a clear, okay, yeah, that's doable, very doable. And then it's like, then when you start taking action towards it, and you're in alignment to meet your course you first caught the guy oh crap that, you know, we send this over a screenshot of like, cuz we had we didn't mark on a canvas sheet and had a quarterly goals and weren't we're well on track to doing our q1 goals is really, really nice. And that just gave both of us a massive confidence boost, like Yeah, dude, love, we can fucking do this. So I'd recommend this to anyone out there who's thinking I have a plan in the year. Do 40 goals and monthly goals might take said then weekly, then daily helps massively.

Yeah, it's amazing NBC and it's the time goes so quick. If you set a quarterly goal before, you know the court is gone. It's it's amazing how fast time goes to actually achieve that. And it is yeah, 100%. I've got boards. I've got two here. You guys can see this one here. But yeah, exactly. That's the best way I think to to set goals. Guys, one last question. If you have any advice for somebody sitting on the fence that want to start a business, but they just not ready to do it? What advice would you have for them? I love it, I can say yes.

So I've got I've got I can't do one, but I can do three that I think that I'll be concise of them. So number one, build out your network and start surround yourself with people who are doing much better than you, you need to number two, commit to whatever it is you're doing fully, and believe that it can happen for you like really commit and I mean, really commit and know that you sacrifices will have to be made. Number three, that I was just me, I think the most important, invest in your business. Invest in your business, happily, with full confidence that that money is going to come back to you tenfold in the future, not in six months. But give yourself a year and a half knowing I'm going to invest in this business consistently believe is going to happen. And for us that was you know, we spent 10s of 1000s. And the business was just crazy when we think think about it now happily, without any doubt, because we just knew was gonna come back to us and it did so I mean, that's, that's That's it.

And on, you know, like on the opposite level, we see a lot of people in the communities witness stuff we see a lot of people fail. And it's because they've been scared to keep investing and because it's because like the scepticism and the you know, like Will this work gets them and then that stops them taking 100% action but for us it's always been like, at times like a bit naive to be honest because we as I said like we'll just weren't thinking long term like even when we didn't know that much or anything. We were just like ruthlessly pumping in pretty much all of our money into it. Of course we're lucky because you know we don't have we didn't have like rent in like a family to feed and sorry we did have rent but we didn't have like you know, adult responsibility family to feed within our responsibilities. Yeah. So yeah, there's that and obviously like Anthony was saying about the the surrounding yourself with people and I guess like to someone that hasn't started yet. You they're probably thinking, Well, you know, how the hell do I just go and like, make friends with people. But I think the first step is just joining a community, even if it's just a Facebook group, you know, a free Facebook group not related to any course or anything, because then if you start seeing all these people talking about this stuff every day, and you can't get away from it, then I think, like I said, you know, if you do have it in you, then it's really only a matter of time. Just kind of living in that space. And just, you know, seeing people do good things and talk about it all the time. And of course, that that's then the best place to start reaching out to people, because they'll always be people in the same boat. So in that regard.

Guys, this has been good. Thank you so much. Where can people get your books? Where can I go? What link should they use?

Yeah, so So Amazon, so we will, obviously drop the Amazon link that takes you to the Daniel Larson page, we can find podcast and made simple podcast marketing, actually a bundle of the two. Why 75% of podcasters fail and how you can avoid it. And who shall not be named? Every podcast has biggest hurdles, which I throw at the end. And I wish I didn't even have to say, but it's also there. Yeah, yeah, Amazon.

I love the books, guys. I strongly recommend get onto them. They're really, really fun. It's a good read. Because sometimes, you know, you read business books like this, and you're like, oh, my gosh, this is gonna be boring. But you guys has made it fun. You know, it's just, it's just fun to listen, well listen and read because I do both. So that's really, really cool. Is there anything I might have missed that you guys would like to add to the audience?

Nothing cool.

I think, okay. I mean, you know, if you're a podcaster looking to get into podcasting, join our Facebook community podcast marketing Made Simple. That'd be that'd be really cool. But I mean, yeah, apart from that, just obviously, thanks a lot for having us. We appreciate it. It's been a really good chat.

Thank you. Thank you so much for your time, and I'm in New Zealand you guys in the UK is as always tricky to find a time that works, but this has been fantastic. Thank you so much, guys. Appreciate your time. Thank you Joy.