Artwork for podcast Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants
39. 4 Simple Steps to Turn One-time Clients into Lifelong Fans (and Friends)
Episode 3916th September 2025 • Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants • Annie Franceschi | Brand + Business Strategist
00:00:00 00:19:07

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Have you ever worked with a great client—someone you loved parterning with—only to never hear from them again?

You did amazing work. They were happy. And then… nothing. No follow-up, no referrals, no second engagement. It can feel like that connection just disappears.

But it doesn't have to! Listen to hear how I shifted from seeing the testimonial as the end of a project to treating it as the beginning of a long-term relationship—one that has so often led to repeat business, genuine referrals, and friendships that go way beyond the invoice.

🎯 You'll Discover:

  • The 4 S's of Staying Connected that turn clients into lifelong fans (and friends)
  • The live client interview that creates connection from the very last project call
  • Tiny, heartfelt actions that can keep you top of mind (without being pushy)
  • A simple weekly habit to naturally create repeat business and referrals
  • How speaking up can be a sleaze-free way to inspire new opportunities, referrals, and return projects

🎟️ LEARN MY LIVE CLIENT INTERVIEW SYSTEM > POP-UP WORKSHOP:

Want to start building deeper client relationships that bring in referrals, repeat work, and community?

👉 Join me for the Get Better Testimonials workshop:

www.greateststorycreative.com/popup

I'll teach you my simplified system—from how I run live interviews to the exact scripts, email templates, and next steps so you'll get great reviews AND set a strong foundation for staying in touch. Hosted September 25 (plus 30-day replay!)

👋 PREFER PRIVATE HELP?

I can help you 1:1 to add this process to your practice... To learn more, set a free time to talk with me here > greateststorycreative.com/consult


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