Nader Safinya is the Founder and Principal of Blackribbit, a brand strategy design consultancy helping companies nurture their brand with a clear purpose, build lasting relationships with their audience, and stimulate their growth. Leading with care, reliability, and purpose, the team has helped businesses evolve into emotionally resonant brands that invite recognition, loyalty, and scale. 

With over 15 years of experience in branding and design, Nader has been leading and developing full-scale brands. He employs emotive approaches derived from communications and design thinking principles to help organizations become more attractive, making recruits eager to work with them and customers keen to do business with them. He holds a degree in graphic design and a master's in design management from the Macromedia University of Applied Sciences in Munich.

In this episode…

Building a great organizational culture has become a top priority for companies of all sizes and industries. It helps you build a purposeful brand, get buy-in, and make your organization attractive to prospects and employees.

According to Nader Safinya, a purposeful brand that stands for something more than just selling products or services is what customers want to see. They want to know they are doing business with a company that aligns with their values and beliefs. In the same way, employees today are looking for more than just a job — they want to work for a company with a genuine purpose that is making a positive impact in the world. He says creating a strong culture will boost employee engagement and retention, attract top talent, and drive customer loyalty. And let's not forget the impact it has on your brand perception. 

In this episode of The Power of Authority Spotlight, Michelle Prince welcomes Nader Safinya, Founder and Principal of Blackribbit, to discuss how businesses can thrive through culture. Nader talks about building purposeful brands that attract everyone to want to work there, organizational culture, the evolution of the workplace culture and employee satisfaction, and cultural advice for small and large business owners.