Artwork for podcast Mind the Gap
Finding Sales and Marketing Harmony in a Product-Led Growth Environment, with Alessandra Colaci
9th February 2022 • Mind the Gap • Enablix
00:00:00 00:33:49

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How do you bridge the gap between sales and marketing in a product-led growth organization? 

In this episode, Nick sits down with Alessandra Colaci, VP of marketing at Mailshake and host of the “Marketing is Hard” podcast to discuss why sales and marketing alignment is crucial for companies operating in a product-led sales model, The importance of sales and marketing members developing their personal brand through social channels, and Alessandra’s journey in creating the “Marketing is Hard” podcast. This episode is perfect for anyone growing sales and marketing in product-led companies - and be sure to check out the Marketing is Hard podcast, coming out soon!