You'll meet some amazing people through podcasting. People who might become mentors, referral partners, even lifelong friends. I know I have.
That's a big part of why podcasting changed my life. It isn't just the level of influence built, it's the relationships I formed along the way.
So in this solo episode, I cover a handful of tactics to turn influencers into personal friends through podcasting and personal, human follow up.
Let's jump in!
Have a deep, meaningful conversation
Get them sharing their opinions by asking good questions, even if you're the guest
Ask the Strategic Intro question
Follow up with something thoughtful - a thank you note, a gift, an actual introduction
Connect on social media, reach out periodically with a simple, personal message
Comment on their stuff, make them feel special
These are very simple things we can do to make the business more human. And the results can be life-changing. One of my most important mentors came into my life through podcasting, he followed up by sending me a book, and we had a deep, meaningful conversation that turned into an ongoing relationship.