In Episode 17 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Robert Bond, Senior Counsel at Bristows Law, where they discuss what really happens when Privacy, Compliance and Ethics issues arise within an organisation.

Robert is not our atypical guest, but with over 20 years of experience in working within Data Protection law, Robert is able to give us some truly unique insights into the consequences of getting this wrong. This includes:

• How being kept awake by his next-door neighbour at 3am resulted in his career to date
• How companies have been collecting data since the early 80's
• The importance of being able to articulate to your customers what the value exchange is of having their data
• Why recent breaches have made the public more aware of the value of their data
• How the sum of the fine doesn’t come close to the damage to brand and reputation
• Why the “I Accept” button is built on lies
• That a single notice on your website won’t suffice
• Why you don’t necessarily require consent to legally collect and use peoples data
• Why your data in the public domain (social media) is fair game
• The impacts your data estate can have on investment
• Real-life examples of the common mistakes and the consequences they caused
• How to translate compliance into ROI
• Why there will be increasingly more focus on governance and ethics over the next 5 years