Steve Cook, a grand strategist, a conceptual thinker, and a creative rebel. Steve shares his incredible life story, from his childhood in London as a homeless punk, to his education in a radical art school, to his career in advertising, strategy, and social impact. Steve reveals how he overcame trauma, violence, and injustice, and how he developed his unique brain that sees patterns, links, and contexts in a broken society. Steve also talks about his passion for social justice, his vision for a democracy, and his advice for raising enthusiastic children. Steve and Matt have a fascinating and inspiring conversation that will challenge your assumptions, expand your horizons, and ignite your imagination.

Chapters:

• 00:00:00 - Introduction to Steve Cook: From Homeless Punk to Grand Strategist
• 00:02:01 - Exploring London's Punk Scene: Steve's Early Life
• 00:06:21 - Reflecting on Rock Against Racism and Social Activism
• 00:09:25 - Journey to Radical Art School: Education and Creative Growth
• 00:11:14 - Overcoming Trauma: Surviving a Devastating Car Crash
• 00:15:26 - Breaking into the Advertising World: A Rebel's Perspective
• 00:19:04 - Decoding Steve's Mind: Seeing Patterns in a Fractured World
• 00:23:28 - Family Life: Raising Enthusiastic Children Amidst Challenges
• 00:27:36 - Nurturing Creativity and Individuality in Kids
• 00:30:37 - Challenging Societal Conformity: A Maverick's View
• 00:33:48 - Recognizing Systemic Failures: A Strategist's Insight
• 00:34:24 - Advocating for Social Justice and Democratic Change
• 00:37:56 - Language as a Tool for Empowerment and Change
• 00:44:15 - The Essence of Collaboration and Collective Creativity
• 00:46:21 - Empowering Ordinary People to Drive Social Change
• 00:52:59 - Influences of Literature and Music on Steve's Life
• 00:54:38 - Embracing Eternal Optimism: Finding Hope in Adversity

Links And Resources:

• LinkedIn
• Blog
• The Daunted on Medium
• The Undaunted

Recommended Books:

• Catch 22 by Joseph Heller
• Art of War by Sun Tzu

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