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49: Transformational Marketing Leadership: It's All About Team Empowerment and Operational Excellence - with Mariana Cogan, CMO at Hexagon Manufacturing Intelligence
Episode 4928th February 2024 • Women in B2B Marketing • Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
00:00:00 00:39:37

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In this episode of "Women in B2B Marketing," host Jane Serra speaks with Mariana Cogan, CMO of Americas at Hexagon Manufacturing Intelligence. Mariana recounts her unique career path, starting at the Mexican embassy and as a TV presenter in Japan, before entering the marketing field. She discusses her customer-centric marketing philosophy, operational efficiency, and becoming known as a transformational leader.

Mariana also shares her practice of running weekly empowerment sessions to foster team collaboration and accountability.

Mariana talks us through:

  • her career path, from the Mexican embassy to investment banking and then into marketing
  • winning the prestigious Forrester Program of the Year award
  • transformative leadership, decision-making, and operational efficiency
  • navigating gender bias and sponsorship
  • personal experiences in building a support system and finding advocates and sponsors in her career
  • the changing role of product marketing in tech companies
  • the impact of social media and personal branding
  • quality content creation in a saturated market and the role of product marketing in storytelling and engaging customers
  • activating and empowering a large team to become brand ambassadors and create valuable content
  • the concept and purpose of weekly empowerment sessions to foster collaboration and empowerment within the team
  • adapting to remote work culture

Key Links:

Guest: Mariana Cogan -

Host: Jane Serra -

Hispanic Executive Article: Mariana Prado Cogan Takes a Bold Approach -