You've got happy customers. They've said nice things about your business. Maybe you've even collected some great testimonials for your website.
So why aren't those testimonials doing more to convince potential customers to work with you?
The problem may not be what your customers are saying. It may be what their testimonials are leaving out.
In this episode of Attract Raving Fans, you'll hear the story of Emily, a web designer who had plenty of positive testimonials but kept encountering the same problem: prospective clients weren't sure she could help someone in their particular situation.
A few changes to just three testimonials made a remarkable difference.
We'll explore why some testimonials simply tell people you're good at what you do, while others help potential customers recognize themselves in the experiences of people you've already served.
You'll also learn the Three-Layer Testimonial, a simple way to turn a nice compliment into a customer story that builds confidence and helps the right people decide whether you're right for them.
Your Action This Week
Find one testimonial from a customer whose experience tells a particularly good story. Does it explain where they started, what changed, and what they'd tell someone else about working with you?
If not, reach out and ask the client what they were dealing with before you worked together, and use their answer to tell a fuller story. Then place it somewhere visible — not buried in a carousel, given room to be read. One more piece of the Fan Plan you're building — the plan every FanMaker builds, one small action at a time.
You don't need dozens of new testimonials. Start by making one of your best ones more useful.
Free Resource
Wondering which part of your marketing deserves attention next? Take the free Raving Fans Scorecard. Six quick questions, less than two minutes, and get a clearer picture of where your business stands.
https://attractravingfans.com/scorecard/
Coming Next: Turning Customer Stories Into Content That Connects. How to get more mileage out of the stories your customers are already telling.
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