Lee Barnathan of LB Communications is on a mission to prevent a common mistake made by too many business owners that costs dearly when deciding on an email campaign. They aren’t asking one fundamental question at the outset: Why do it in the first place? Is it to build credibility? Establish authority? Boost revenue? Create or strengthen brand awareness? Build or sustain relationships? You can’t structure and write a successful campaign until you answer that because the way to execute your objective will be different.  Business owners fail to understand at least 95% of the time that different campaigns require different strategies, channels, and tactics. It is not one size fits all.

Lee points out that if you answer the critical, WHY ARE YOU DOING THE CAMPAIGN question first, you will end up with a more focused campaign that targets the right people, is located in the places the target people will see it, decreases the number of people that unsubscribe or don’t respond to your call to action, and increases the likelihood of you reaching your campaign goals.  Lee offers a four steps process to be sure your campaign delivers on the objective you need.  Listen to the end for the details on Lee’s gift to our audience that will get you pointed in the right direction.

Show highlights

03:31  So many email campaigns disappoint because they lose sight of why they are doing it in the first place.

04:43  Your writing style changes based on your objective.

05:30  One message per email per target audience. 

07:08  Writing copy for an email campaign the right way.

08:50  How it feels when you get it right.

10:38   Implementing an effective email campaign in 4 steps.

14:10   Learn about Lee.  Email Lee at lee@leebarnathan.com or call/text during business hours (PST) at +1.818.521.1675.

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

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