Has your business missed a goal and what you heard was, "but we did our best!"

The reality is that people actually do only as much as they were willing to do. 

That sounds a little harsh, but it's absolutely what happens every day in businesses around the country.

In fact, "we did our best" is what I consider a Dangerous Phrase because it's hard to rebuke it. But when you approach it with a mindset to learn why and really dig into the causes, you'll find that something was amiss. 

In episode 42, James breaks  down the challenge of missed goals, even when that happens in great workplaces.