In this episode with Paul Skinner, Founder of Marketing Kind and Agency of the Future shares his thoughts on how marketing can play a more positive role in the world and how marketers have the essential qualities and skills to contribute to societal change.
As businesses look to recover and rebuild, Paul discusses the importance of establishing and reconnecting with purpose, not only for shareholders but all stakeholders including employees and society on the whole.
ABOUT PAUL SKINNER
Paul Skinner is an award-winning strategy consultant, social entrepreneur and the author of Collaborative Advantage: How collaboration beats competition as a strategy for success.
He believes the paradigm of competitive advantage may now be constraining our business success rather than increasing it. Ben Cohen and Jerry Greenfield, co-founders of Ben and Jerry’s, agree, providing Paul's book with a tasty endorsement: 'Collaborative Advantage offers the perfect recipe for successful businesses that improve lives.'
Paul is the founder of the social enterprise MarketingKind, which is a membership community dedicated to harnessing the power of marketing to better advance humankind. He is also the founder of the Agency of the Future, which empowers client organisations to better understand, define and mobilise around their purpose to drive sustainable growth. And he is an advisory board member at the Museum of Brands, an Expert Advisor for the Future Strategy Club and has been awarded an honorary visiting fellowship by Edge Hill University Business School.