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The Power of Radio for Public Sector Marketing
Episode 718th March 2021 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 01:03:34

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I began my career as a broadcast journalist and I am fortunate to work with the commercial radio sector in Ireland as a digital trainer. I’ve seen the sector evolve over two decades and right now their role has never been more relevant.

In today’s show we are discussing how to build public trust and engagement in the Digital Age using the power of radio

81% of people in Ireland listen to radio every day. This translates into 3.2 million weekday listeners.

More than half tune into their local or regional station and 43% listen to a national station. Among the younger, 15 to 34-year market, 71% listen daily.

There is no doubt that radio is a key partner for government and public sector agencies.

Coming up on the show:

  • The latest radio trends relevant to public sector
  • How radio and digital combine to create perfect public interest campaigns
  • How to measure radio campaign performance
  • Hear from experts in radio in sales, talk radio, management and presenting


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.



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