Learn about Custom Labels—what they are, why you should use them, and how to create them using Google Merchant Center and supplemental feed.

In this episode, our dedicated account managers, Tressy Dsouza and Riddhi Raj, emphasize the importance of Custom Labels and how organizing and segmenting your product data with this feature can help your Google Ads campaigns succeed. Most importantly, they'll walk you through how to create Custom Labels using Google Merchant Center. Listen to this episode now.

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0:00 Intro

0:20 Creating Custom Labels Using Google Merchant Center

0:40 What are Custom Labels?

3:41 Setting conditions

8:47 Options to set up feed rules

9:25 Creating custom labels using supplemental feed

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So let me take you through an account

where I need to create these custom labels

2

now Google does give us some options

to split the products by categories.

3

However, of those options are

really feasible for me right now.

4

Hi guys, I'm Fessy and we're both

account managers at Solutions 8.

5

Today we've got an interesting

video for you guys and we're

6

going to talk about custom labels.

7

Custom labels are nothing but

tags that we add to our products

8

that help us to group them.

9

now this can be done based on

various factors such as colors and

10

sizes, even product prices, etc.

11

we can use these custom labels when

we want to split our shopping or

12

performance max campaigns, by products.

13

And we want to do that

for better performance.

14

So let me take you through

an account where I need to

15

create these custom labels.

16

this is a client that sells apparel.

17

The apparel ranges from tops, tunics,

shirts, cardigans, dresses, etc.

18

Now, I currently just have one performance

max campaign in here and I plan to have

19

separate performance max campaigns,

for those specific product categories.

20

now Google does give us some options

to split the products by categories.

21

However, of those options are

really feasible for me right now.

22

each of my asset groups have all

the products added within them.

23

And if I try to subdivide them,

the only options I have are very

24

restricting to what I plan to do.

25

I choose to use custom labels if we go

into custom label zero So ideally when

26

you have a brand new account with zero

custom labels, you shouldn't see any

27

of these here the reason why you see

them here is because i've already set

28

these up in my google merchant center

account So i'm going to take you through

29

how i've set these up, So let's jump

into google merchant center We head

30

on to products And then over to feeds.

31

now, my accounts feed has been

set up through content API.

32

so we go into the content API and.

33

Wait for it to load.

34

now we click on feed rules.

35

So this is a way of creating

custom labels, which is through

36

feed rules, we've already got a

few of these custom labels set up.

37

what I wanna do is set up a new

one to show you guys how I did it.

38

so Google gives you five different

custom labels, ranging from zero to four.

39

in my case, I already have about three

or four of them currently used So what I

40

want to do is set up custom label four,

which is the last one I have So what I

41

do is I click on plus So the attribute

that we change is custom label four,

42

there's zero one two three and four So I

want to change the fourth custom label.

43

So I click on this Now, once you

do this, you have this window that

44

pops up, this is where you have,

different conditions that you can

45

set, in order to change those, labels.

46

So the first thing I'm going

to do is click on conditions

47

and the first condition that

I have is true is to edit my.

48

Custom label four based on the title.

49

So in this example, it's pretty simple.

50

My products already have the

specific categories in the title.

51

So if it's a tunic, the title

contains the word tunic.

52

So all I'm going to do is click on the

condition which is going to be title.

53

once I do that, I will have

The option of adding, selecting

54

these, from the drop down bar.

55

So i'm going to select title

contains and i'm going to type in

56

what term I want to make sure it

is so it is Tunic in this case.

57

Okay.

58

So this is case sensitive So you want

to make sure that you're using the

59

correct case that is in your title i'm

going to click on add value tunic once

60

you do this You click on set to now.

61

This is where we assign a specific

value So what is the value that I

62

want to assign to my custom label for?

63

wherein the title contains the term

tunic so that the Term that i'm

64

going to assign is going to be tunic

itself So I know that this category

65

is going to be tunic we click on.

66

Okay All so I did this

only for one product here.

67

I'm going to show you one more So every

time you want to create tunic different

68

category you want to make sure that you

go back and do the whole thing again.

69

So I click on title in this case I'm going

to say title contains dress and again make

70

sure that the case is correct and then

the title is going to be set to dress.

71

So once you've got these set

up, you can add these up to

72

whatever product types you have.

73

Now, I have, multiple product categories,

but just for this example, I'm

74

going to show you just two of these.

75

Now, once you do this, you

click on save as draft.

76

if you scroll down here, you will be able

to see the feed that you've just set this

77

is the old one that I had set up But the

new one that I set up is over here two

78

things that we can do here One is to test

the changes that you've just made where

79

google will create a report to show you

what has been changed but if you click on

80

this it's going to take up to from 10 to

20 minutes and I have already done this in

81

the past, so I'm not going to test it, but

you can definitely go ahead and do that.

82

All I'm going to do is click on apply.

83

Now, once you've applied it, you

can go back to your products.

84

And refresh the page.

85

This might take like from 30

seconds to a minute sometimes.

86

So we're just going to wait

for that to change in here.

87

Now when you look at your all products

window, you want to open these, Columns

88

and modify the columns to include

the column that you have just edited.

89

So in my case, it was custom label 4

So I have just added this to my columns

90

and I click on apply You will see a

custom label 4 column added over here.

91

we still have the products

have not yet loaded.

92

So i'm just going to search The title

that contains tunic Okay, there you go.

93

So I have more than one tunic.

94

So google is obviously loading it

a little at a time So there you go.

95

You see the Custom label 4 has been

added as tunic if I click on dress.

96

I should be seeing dress As my custom

label for if you don't see it just wait

97

for it to load for a few minutes and it

should be there now once this is done my

98

segments have been created you go back

into google But thing to remember here is

99

that google takes approximately 30 minutes

to to fetch the data from your merchant

100

center back into your Google ads account.

101

But once you have the custom labels

added here, all you can do is simply

102

click on the categories that you want

to that you want to split the campaign

103

by and then you click on save and you

should see your product categories as

104

subdivisions over here in your that's it.

105

It's as simple as that.

106

we can just create custom

labels by setting up feed rules.

107

You have various options

of setting up feed rules.

108

you can do that by color.

109

if that's something you want to

distinguish your campaigns by,

110

or you can do them even through,

sizes, et cetera, and prices too.

111

So whatever options you have here,

you just need to click on your

112

attribute and the attribute that you

want to, condition that particular

113

custom label by, and that's it.

114

there is another way of setting up

custom labels, which is something

115

that Hrithi will talk about, and

Hrithi, you can take it away.

116

So now I'm going to show you

another way how to create custom

117

labels using Supplemental Feeds.

118

Now I have a client who is selling

different types of shoes ranging from

119

sneakers to stilettos to heels to boots.

120

Now my use case is to create

a standard shopping campaign

121

containing the top sellers.

122

I've downloaded the feed

from Merchant Center.

123

These are the products.

124

which have performed well in the past.

125

Now I need to add these

products in my new campaign.

126

to create supplemental feed, we'll go to

the merchant center, scroll down, you'll

127

see a section for supplemental feed.

128

We'll click on add supplemental feed.

129

you have the option to name your feed.

130

Now I am selected Google Sheets.

131

Click on continue.

132

We have the option of either creating a

new spreadsheet or using an existing one.

133

I'm going to go with creating

a new Google spreadsheet.

134

Click on continue.

135

This supplemental feed will be

applied to my primary, which I'm

136

selecting content create feed.

137

authorize and wait for Google Merchant

Center to create a spreadsheet for me.

138

now you can see, if you scroll down, the

feed I have created, it's already here.

139

I'm going to click on open.

140

this feed is blank.

141

What I'm going to do is

I'm going to copy the IDs.

142

Past and create a new

column for Custom zero.

143

I have not applied any custom labels right

now, so I'm start and name this as seller.

144

Apply all products now.

145

This is ready.

146

I'm going hop.

147

And click here.

148

the thing is, I'm going

to fetch the feed now.

149

It's going to take some time.

150

While the feed is processing.

151

Now you can see it has already applied.

152

There were almost 1000 plus products Now

this is there in order to check that i'm

153

going to go back to my all products see

if I have Custom label column selected.

154

Yeah, it's there and sorted by Custom

label now you can see for the products.

155

I have the custom label set as top

seven The next step would be to hop

156

into back my campaign You Go to the

product groups, click on subdivision and

157

move from product IDs to custom label.

158

Now, again, this is going to take

some time in order to populate

159

in Google, which is from Google

Merchant Center to your campaign.

160

that is the last step If your primary

feed is set up to content api and you

161

need to Refresh your feed what you can

do is you can refresh your supplemental

162

feed that will automatically fetch

your products in Your refresh your

163

products in the primary feed That's it.

164

It was as easy.

165

And if you like this, do continue

watching and subscribe to our channel.

166

Hope you have a good day.

167

Thanks.

168

Bye.

169

Bye.