What if the key to scaling your business isn’t another funnel or fancy strategy—but real connection?

In this episode, Tara sits down with Michael Whitehouse, author of The Guy Who Knows a Guy and founder of JV Connect, to unpack how he transformed his natural networking skills into a multi-stream business model. From affiliate marketing to his signature 8-second intro, Michael shares how to build authentic relationships that lead to growth—without the overwhelm of complexity.

Whether you’re an introvert or a social butterfly, this conversation will help you shift your mindset about what it really takes to scale through connection.

⏱️ Episode Chapters:

00:00 – Welcome + Meet Michael Whitehouse

01:00 – Starting from scratch: how Michael became “The Guy Who Knows a Guy”

04:15 – Scaling offline: networking your way to $500k in magazine sales

05:30 – Transitioning to virtual + building global partnerships

07:00 – The power of trust-based affiliate marketing

08:50 – Email marketing for connection (not just conversion)

10:20 – Why introverts make great networkers

12:00 – How bad event formats create bad networking experiences

14:00 – The biggest intro mistake most entrepreneurs make

15:00 – Michael’s 8-second intro formula (and why it works)

18:00 – Standing out in commoditized industries using better messaging

20:00 – Tara’s lightbulb moment: this has to be productized

21:00 – Creating multiple offers from one skill

24:00 – JV Connect: Michael’s signature event

26:00 – Structuring networking for introverts

27:30 – How Michael avoids complexity and stays in his zone of genius

30:00 – The book that changed everything

33:00 – Final words: Anyone can network—if you do it the right way

📌 Resources Mentioned:

• Game of Life and How to Play It: (1925) Mastering the Art of Success, Prosperity, and Personal Fulfillment
• ChatGPT

About Michael

• Michael’s website: guywhoknowsaguy.com
• Michael's free gift:https://www.guywhoknowsaguy.com/9qbook
• The Guy Who Knows a Guy (Book)
• The Guy Who Knows a Guy’s Guide to Networking (Book)

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:00

Welcome to the Scalable Expert, the podcast where we unlock

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: 00:00:03

the secrets to building a business

that grows with you, not around you.

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: 00:00:07

I'm your host, Tara Bryan, business

strategist, mentor, and creator

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: 00:00:11

of the Infinite Scale Method.

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: 00:00:12

If you're a coach, consultant,

or service provider who's

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: 00:00:15

maxed out with one-on-one work.

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: 00:00:17

Overwhelmed by the grind and

ready to scale your expertise into

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: 00:00:20

a business that works for you,

then you are in the right place.

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: 00:00:23

Each week I'll share actionable

tips, inspiring success stories,

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: 00:00:27

and proven strategies to help you

reclaim your time, grow your income,

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: 00:00:31

and create a business that delivers

results without sacrificing quality.

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: 00:00:35

Let's dive in and make your

business infinitely scalable.

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: 00:00:41

Hey everybody, welcome to the podcast.

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I am so excited to introduce

you to Michael Whitehouse today.

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Michael, thank you so much for joining us.

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To get started, tell us a

little bit about yourself and, a

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little bit about your business.

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Michael Whitehouse: Sure.

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Great to be here.

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So I am Michael Whitehouse.

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I am known to some as the guy who

knows a guy because that's what I tell

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them to call me and it all started

actually exactly 11 years ago today.

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March 13th is the anniversary of

my business when I walked into

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my first networking event here in

Southeast Connecticut with nothing.

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I had no job, no business, nothing to

sell, arguably no marketable skills.

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I thought I had some, but in retrospect,

probably not and not even an apartment.

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I would move into my apartment the

next day because we were moving

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to a new area and so someone had

said hey you should visit Eastern

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Connecticut Chamber of Commerce.

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They have great events.

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So I said, okay, let's go and the only

thing I had the only asset I had was a

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desire to serve and the only thing I could

serve with was with other people I'd met.

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So once I met one person I knew one

person when I met a second person I had

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one person I could introduce them to.

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The third person, I had two

people I could introduce them to.

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The fourth, three.

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And on and on.

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And this is when I discovered that

you can have a remarkably small

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network and still deliver value.

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Because even at the first event, by

the end of the two hours, I'd met,

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I don't know, eight, ten people.

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I'd say, well, who are

you looking to meet?

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And they'd say, I'm looking

to meet a real estate agent.

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So I was like, oh, I just

met a real estate agent.

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Do you know that guy over there?

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No?

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Oh, let me introduce you.

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And within six months I was connecting

with mayors, and chairmans, and CEOs,

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and executive directors, and people

with all kinds of fancy titles.

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Because in the local community,

people are relatively accessible

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if you get out there and meet them.

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And, I discovered that I was doing

something that no one else was doing.

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And, it wasn't rocket

science how to do it.

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It's just, I had the benefit of starting

with nothing and knowing I had nothing.

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Most people don't think they have nothing.

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Well, I know people.

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I don't need to do too much.

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When you know you know no one, you're

like, hey, how do I meet people?

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Right?

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That's why being underemployed

is worse than being unemployed.

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When you're unemployed, you

know you don't have a job you've

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got to start searching for one.

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When you've got a crappy

job, you're like, what?

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Well, I've got a job.

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It's okay.

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So, I was able to leverage

that, and that's how I became

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The Guy Who Knows A Guy.

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And in 2017, I wrote this

book, The Guy Who Knows A Guy.

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And,

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Tara Bryan: Okay, that's good.

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Michael Whitehouse: 2020, exactly

six years and a day later, they

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shut down the state, the world,

and said, Go to the internet!

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And I said, okay!

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And I said, hey, this internet's global.

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I'm not limited to my

little corner of the world.

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I can meet people everywhere.

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This is pretty cool.

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So the next five years, we're connecting

with multi million dollar entrepreneurs

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and people in, I should count how many

countries, it's probably more than

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20, definitely on all six continents.

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I've met with thousands of people over

the last five years, and that's where

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the next book, which I just published,

which is The Guy Who Knows The Guy's

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Guide To Networking came from, cause

this is more of a step by step guide

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of how to do all that, but so that's

the short version of the story.

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There's a longer version because it's 11

years long, but that's the short version.

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Tara Bryan: Right, right.

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I love it.

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So, I love hearing stories about people

who have a superpower, a gift, an

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expertise, and have been able to monetize

it and it sounds like that is exactly

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what you have done, is not only are you

a connector, but you are able to sort of

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take that gift that you have, like, a lot

of people don't like to talk to people,

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they don't like to network, they don't

like to meet people, and oh my gosh,

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don't put me in front of people, right?

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So that was obviously something that

you were very comfortable with so you

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can help other people with that, which

is your superpower and your expertise.

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And so how, how did you, I mean, it sounds

like it was just sort of an organic,

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natural thing for you to connect, to

do connections, and start to kind of

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think about how do you connect people

together, but how did you go from

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that to creating it into a business?

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Michael Whitehouse: So in the first

phase, in the pre pandemic phase, I

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leveraged my networking to generate

about half a million dollars in

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sales for a local magazine, paper

magazine, that I was publishing.

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And that magazine is actually still there.

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A lot of people think,

oh, everything's digital.

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Which is easy to think because

everything that's at hand is digital.

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You spend a lot of time

on your phone and whatnot.

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But most people don't spend an

hour on their phone and say, I feel

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so much happier having done that.

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Whereas people do spend an hour

reading a book and say, I feel so

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much happier having read a book.

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So people like magazines, they like

paper, they like hands on things.

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But so that's what I

did in that first phase.

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And at that point, I was very proud

of myself, because you know, half a

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million dollars in sales from networking.

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I was effectively doing what

I call network prospecting.

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I was finding my customers

in networking spaces.

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So it was very low level, but you know,

half a million dollars, then when things

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went to the virtual space, I was able to

connect with better and better people.

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And I, to me, I didn't

know what I didn't know.

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I didn't know what I did know.

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I didn't know much.

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I had just as little when I entered the

virtual space as I did when I entered

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the live space six years earlier.

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And, from there, I was able to

generate a lot of revenue from it

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through affiliate partnerships.

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Tara Bryan: Hmm.

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Michael Whitehouse: Then

there's two parts to that.

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One is building trust in an

audience, and then the other

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part is finding good partners and

promoting quality stuff to them.

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Emphasis on quality stuff to them.

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That's where a lot of people get it wrong.

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It's not about just, you know,

buying Facebook ads and generating

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a list, then driving traffic to

it for whatever pays commissions.

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It is about building

relationships at scale.

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And, again, like most things,

I stumbled into it blindly and

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tripped over doing the right thing.

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I was networking, I was

meeting over 20 people a week.

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And I said, I cannot follow

up with 20 people a week.

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Because next week I'm going

to meet 20 more people.

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And then 20 more, and 20 more,

I'm meeting 1, 000 people a year.

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I can't follow up with 20 people a

year, let alone 1, 000 people a year.

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That's too much.

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Well, there's this

email marketing concept.

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What if I created an email

list and shared valuable stuff

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with everyone I'm meeting with?

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And it's always with the mindset of

what would everyone I've networked

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with be interested in seeing?

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Maybe not fascinated by,

but saying this isn't bad.

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I'm not going to unsubscribe.

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And I always started from that

perspective of this is an audience

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of my community, I call my email

community, not my email list.

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This is an audience of

my community, my friends.

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My, at least, acquaintances and what can

I share with them that they will say this

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is valuable and then possibly this is

valuable I'd like more and then through

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my network I meet some really good people

and some of those people have really good

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offers so I can then say hey in addition

to what I got have you met Penelope?

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She's got a really great program

coming out you should check it out.

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Have you met Orly?

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She has an awesome master class.

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You'll love it you should totally

go there and because I've developed

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trust and because I don't abuse

that trust by promoting junk, they

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say, oh, that's something I need.

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You're telling me that what

you're promoting is valuable.

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I'm willing to invest an hour or a day

or three days on your recommendation.

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And from that I've generated,

I think actually at this point,

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more than half my revenues comes

from affiliate partnerships.

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Because it's, it's really.

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It's leveraging my network to my network

and connecting them as opposed to just

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saying, hey, Tara, have you met Bob?

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You guys should connect.

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It's hey, 3000 audience members.

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Have you met Tara?

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You might like what she's doing.

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Tara Bryan: Yeah, that's awesome.

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And, and again, such a natural

transition sounded like it was just

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sort of like, how do I do this?

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How do I monetize this?

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How do I connect with more people?

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And then affiliate.

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Is that's a great, a great sort

of parallel track to, to that,

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you know, what your gift is.

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So then, so you did that, you have your

community, you're growing your list.

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You're connecting people

with different, offers.

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So how did that translate to a book?

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Michael Whitehouse: Well, so

the first book, was because

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I wanted to be an author.

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I was a salesman working for a print

shop printing company at the time.

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And so people saw me as like the

business card order taker guy.

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And I had, even at that point, a lot of

experience having a previous business

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about marketing, about kind of guerrilla

style marketing, social media, which

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wasn't as well known at the time.

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It still isn't that well known now.

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And so I had all this knowledge.

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Nobody cared because I was just

the business card salesman.

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And I said, if I could get the

title of author, author outrank

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salesman, I'll then be an author.

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So I said, what I know, I know networking.

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I'll write a book about it.

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Never found out if it worked because I

got a new job before I got the book out.

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So that's where the first one came out.

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The next book, which is,

The View From The Deck.

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Thoughts on Values, Vision and Gratitude.

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I just started writing.

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There was, I had some ideas.

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I started writing them, and then I had

a book sitting on Google Drive and I

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said, this is probably better on Amazon

than Google, so let me publish it.

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And it goes.

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Tara Bryan: Yeah.

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Michael Whitehouse: about networking,

but isn't, if you don't know how to do it

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at all, it's not a how-to guide, right?

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It'd be like if you've

never cooked before.

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And, you know, you read a book and

it was talking about the, value of

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gas stoves over electric stoves or

why you might want to have it at

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425 instead of 400 in the oven and

you're like, but what in the oven?

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How long?

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What are we talking about?

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So, I put out a book that is

like you, you're an alien.

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You just arrived on earth

and you want to meet people.

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How do you do it?

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Well, this is the guide to networking

and as you want to touch on one point

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you made earlier, You said for people who

don't have the gift of talking to people,

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The gift I had was that I could blunder

into it not knowing how and I could

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succeed because for me it was enjoyable

just to be around people, so failing

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at networking was still fun, Because

failing at networking is still socializing

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unless it's a really bad group.

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If you're an introvert, failing

at networking is consuming energy,

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it's exhausting, it's worrying.

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But that just allowed me

to discover how to do it.

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If you know how to do

it, anyone can do it.

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And the idea that you have to be

outgoing and you have to be an

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extrovert, and you have to be...

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that's all a myth.

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In fact, introverts make better

networkers than extroverts.

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Because introverts don't do what I did.

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What I did was I said, I want

to keep meeting more people.

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I can't follow that many people.

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I don't know, I'll figure out some

way to follow them all at once.

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An introvert would be like, I can't

follow up with 20 people a week.

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I'm only going to meet 5 people a week.

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But I'm going to have really

good relationships with those 5.

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And I'm going to take notes.

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And I'm going to remember their birthday.

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And I'm going to send them cards.

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And I'm going to send them a nice note.

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And so you know, that person who really

pays attention to you and really knows

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you well, that's probably an introvert.

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Because they don't want to meet 20 people.

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That's too much.

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If they could meet one person a

week, then they'd be really happy.

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So introverts are better

networkers, technically, tactically.

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Tara Bryan: Once they get out

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Michael Whitehouse: yeah,

once they start doing it, yes.

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Tara Bryan: Yeah,

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: 00:12:02

Michael Whitehouse: and, and so, you

know, once they learn a technique.

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But the reason people think they're bad at

networking is they're taught to do it the

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wrong way, and most events are terrible.

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So, if you're taught the wrong technique

and you're doing it in the wrong space,

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You're gonna have a pretty bad time.

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You know, if you I love using analogies

of things I don't know how to do.

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Skiing, for example.

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If, you know, you're given bad

equipment, you're told how to do it

262

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wrong, and then you're sent out on a

slope where the snow is all like slushy

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and goopy, that's bad, I think, right?

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That's what I've heard.

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Tara Bryan: yep,

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Michael Whitehouse: then you're

gonna be like, Ugh, I suck at skiing.

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Maybe you don't, maybe your skis are

in bad condition, and the ground's

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in bad condition, and we have no

idea if you're any good at skiing.

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So, if you go into a room, and the

format is everyone has two minutes

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to talk about themselves, and then

it's done, that's a really hard

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environment to operate in, right?

272

: 00:12:58

You need to know exactly what you're

doing, you need to know exactly

273

: 00:13:00

what you're looking for, because

you are filtering in real time.

274

: 00:13:04

And taking notes on who you're going

to follow up with in real time.

275

: 00:13:08

And then you have to say

something that magically would

276

: 00:13:09

make other people pay attention.

277

: 00:13:11

And 70 percent of them can't

even parse what they're hearing.

278

: 00:13:14

Because it's rapid fire, one

after another after another.

279

: 00:13:17

And they just can't even keep,

doesn't matter what you say, you

280

: 00:13:20

need to be at an A level to say words

that'll snap them out of the reverie

281

: 00:13:25

they're in hearing all these things.

282

: 00:13:27

Impossible environment to operate in.

283

: 00:13:29

Another mistake is virtual events where

they'll send you a breakout room, but

284

: 00:13:32

they'll give you an unrelated topic.

285

: 00:13:34

You know, hey, go into a room with

a bunch of strangers and, what's

286

: 00:13:36

your favorite vacation destination?

287

: 00:13:39

I don't care.

288

: 00:13:40

If you're at a live event and

that's how you open it, but

289

: 00:13:43

you're gonna have follow up?

290

: 00:13:44

Okay, cool.

291

: 00:13:45

That's how you get to know

and get to know those people.

292

: 00:13:48

If you have one seven minute

breakout room, you shouldn't be

293

: 00:13:50

talking about vacation destinations.

294

: 00:13:52

You need to be talking about if

this is the person you need to meet.

295

: 00:13:55

But so, so many of these events,

they're structured in a way that

296

: 00:13:58

makes them really hard to operate in.

297

: 00:14:00

And then, we're all taught, you

know, the introduction formats that

298

: 00:14:05

I hear people taught are gibberish.

299

: 00:14:08

Because the way that our brains work

is we think of problems and solutions.

300

: 00:14:13

So, and yet you see that

in good copywriting.

301

: 00:14:16

You know, I think of any

infomercial you've seen.

302

: 00:14:19

Are you tired of never being able to find

the storage containers when you need them?

303

: 00:14:22

Buy StorageMax, right?

304

: 00:14:24

Problem, solution.

305

: 00:14:27

And yet the introductions we're taught

are, I help blah to blah because blah.

306

: 00:14:34

And it usually comes out because no one

knows exactly what the demographics are.

307

: 00:14:37

I help entrepreneurs to make more money by

improving their messaging, because they're

308

: 00:14:45

tired of being the best kept secret.

309

: 00:14:48

I don't know what you do.

310

: 00:14:49

That sounds like probably 25

percent of the people you hear

311

: 00:14:52

in a breakout room, right?

312

: 00:14:54

So, we're all taught to sound the same.

313

: 00:14:57

So, you know, you're using a bad intro

in bad spaces, and then you end up having

314

: 00:15:01

a lot of really awkward meetings because

you don't know who you're meeting with.

315

: 00:15:04

And you don't know what

you're trying to get.

316

: 00:15:06

So, yeah.

317

: 00:15:07

Networking's gonna come

out pretty badly there.

318

: 00:15:10

Would you like me to share?

319

: 00:15:11

The introduction format that I recommend

that actually hooks people's attention.

320

: 00:15:16

Tara Bryan: Well, of course.

321

: 00:15:17

Michael Whitehouse: All right.

322

: 00:15:18

So I call it the eight second intro.

323

: 00:15:19

It is in The Guy Who Knows

The Guy's Guide to Networking.

324

: 00:15:23

Clearly shouldn't keep those right next

to me because I keep picking them up.

325

: 00:15:26

I'm really excited about that book.

326

: 00:15:28

It's the first thing because I figure

if it's the only thing you read in

327

: 00:15:31

the book, it'll be the most impactful.

328

: 00:15:34

It's very simple.

329

: 00:15:35

It is a two sentence introduction.

330

: 00:15:38

The first sentence

starts with you know how.

331

: 00:15:41

And the second sentence

starts with, what I do is.

332

: 00:15:45

So, for me, for example, you know

how many people are frustrated with

333

: 00:15:50

networking and not getting good results.

334

: 00:15:52

What I do is teach them effective

simple strategies to network.

335

: 00:15:57

Profitably and have fun doing it.

336

: 00:16:01

Tara Bryan: Mmm.

337

: 00:16:02

Michael Whitehouse: So,

338

: 00:16:02

Tara Bryan: I love that.

339

: 00:16:03

That's really good.

340

: 00:16:04

Okay, everybody, listen to what he

just said, and then write it down.

341

: 00:16:07

Rewind.

342

: 00:16:08

Write it down.

343

: 00:16:09

That was really good.

344

: 00:16:10

Because I think you're right.

345

: 00:16:11

I mean, that's one of the biggest

challenges that people have, even in

346

: 00:16:15

talking about what they do, right?

347

: 00:16:16

It's this long and my favorite is the

entrepreneur who has like 12 businesses

348

: 00:16:22

and then they spend the next like 20

minutes talking about all their businesses

349

: 00:16:26

at a networking event and you're like,

okay, just really needed the soundbite

350

: 00:16:30

and that my friend is the soundbite.

351

: 00:16:32

Michael Whitehouse: yeah, the

worst one is the one who talks

352

: 00:16:33

about their last business.

353

: 00:16:36

I heard that.

354

: 00:16:37

Yeah.

355

: 00:16:37

So I trained as a chiropractor

and I did that for 17 years.

356

: 00:16:40

I really enjoyed it.

357

: 00:16:41

I really enjoyed helping people, but

then I discovered AI based social

358

: 00:16:45

media and that was really effective.

359

: 00:16:47

And now I'm teaching that

and I'm like, wait, what?

360

: 00:16:50

I thought you were a chiropractor because

you remember the first thing you hear.

361

: 00:16:55

So if you open with, I

used to be a chiropractor.

362

: 00:16:58

You're the chiropractor.

363

: 00:17:00

You now need to erase what's in my

brain and put something else in.

364

: 00:17:03

And my brain's probably not going to put

enough energy in to actually erase it.

365

: 00:17:06

You're the chiropractor.

366

: 00:17:08

Tara Bryan: Right?

367

: 00:17:08

Michael Whitehouse: Yeah, so the

other thing you'll notice is in that

368

: 00:17:10

format, I didn't say how I do it.

369

: 00:17:13

I didn't necessarily say who I do it for.

370

: 00:17:15

I didn't say what it costs.

371

: 00:17:16

I didn't say how long I've

been doing it, who I, anything.

372

: 00:17:19

I said, you know how this problem exists?

373

: 00:17:21

What I do is solve it.

374

: 00:17:23

And then, you may be thinking,

well, how do you solve it?

375

: 00:17:26

Because you're used to a two minute intro.

376

: 00:17:29

And I just did that in

about eight seconds.

377

: 00:17:31

Well, how do you solve it?

378

: 00:17:33

Who do you do that for?

379

: 00:17:34

Is this in groups?

380

: 00:17:35

Do you have a book?

381

: 00:17:37

So if you do this at a live networking

event or in a breakout room that's

382

: 00:17:40

more open flowing, people are expecting

more and you're just like, that's it!

383

: 00:17:45

Then they're gonna say,

well, who do you help?

384

: 00:17:48

Oh, I help these people.

385

: 00:17:49

Well, how do you do it?

386

: 00:17:50

Well, I do it in these formats.

387

: 00:17:52

Do you have a book?

388

: 00:17:52

I do Now you're being interviewed.

389

: 00:17:55

So instead of you trying to

monologue at them for two minutes,

390

: 00:17:58

blah, blah, blah, blah, blah, blah,

blah, they are interviewing you.

391

: 00:18:02

So if someone's curious, technically

that other person's monopolizing the

392

: 00:18:06

conversation, asking you questions.

393

: 00:18:09

You're not monopolizing the

conversation by talking about yourself.

394

: 00:18:12

Fun fact.

395

: 00:18:13

Tara Bryan: Yeah.

396

: 00:18:13

Michael Whitehouse: neurologically

397

: 00:18:14

Tara Bryan: And that's

where you want to be.

398

: 00:18:16

Michael Whitehouse: and the more you

talk the less people remember so when you

399

: 00:18:20

do that eight sec two lines People are

gonna remember all of it because their

400

: 00:18:23

brains like going back and forth over it.

401

: 00:18:25

Did I miss it?

402

: 00:18:25

Did I miss whose audiences

he didn't say it?

403

: 00:18:27

I got they're trying to figure it out

they're missing something whereas if you

404

: 00:18:30

start going into and I do this I help

these people and blah blah blah blah blah

405

: 00:18:33

blah blah blah but by the end of it if

you were to ask someone, what did I say?

406

: 00:18:37

Like I don't know you're a chiropractor

because your brain is trying to keep track

407

: 00:18:44

of the information and eventually it just

goes, and throws their hands, throws his

408

: 00:18:48

little brain hands in the air and gives

up and waits for the next person to talk.

409

: 00:18:52

So the less you say, the more

people will remember about you.

410

: 00:18:56

And the more curious they are,

the more they'll ask and the more

411

: 00:18:58

they'll want to know about you.

412

: 00:19:00

And this is extremely important

in commoditized industries.

413

: 00:19:05

So, you know the industry where every BNI

meeting you go to has the same people?

414

: 00:19:09

Or every chamber event

has the same people?

415

: 00:19:10

And they say, I'm a financial advisor!

416

: 00:19:13

And you say, what makes you different?

417

: 00:19:14

And their answer is the

same as everyone else?

418

: 00:19:16

Well, we like to customize our suggestions

to the exact needs of the client.

419

: 00:19:21

I'm more like a coach

than a financial advisor.

420

: 00:19:23

Says every financial advisor when

you ask them how they're different.

421

: 00:19:27

So, instead of saying the exact

same thing as everyone else and

422

: 00:19:31

answering the question of how you're

different the same as everyone else.

423

: 00:19:35

How about this?

424

: 00:19:37

You know how many people know

they need to be saving more,

425

: 00:19:39

but are afraid to make mistakes.

426

: 00:19:42

What I do is guide people like a Sherpa

through the confusing world of finance.

427

: 00:19:48

Oh, well, I want to work with that guy.

428

: 00:19:52

That guy guides me like a Sherpa.

429

: 00:19:54

I mean, most financial advisors

who are worth their salt do that,

430

: 00:19:57

but they don't say it that way.

431

: 00:19:59

So when you say it that way, and some

differentiate, like, you know, there's a

432

: 00:20:03

zillion realtors, you know, 1 percent of,

of Americans have a real estate license.

433

: 00:20:07

But some of them are

fixated on the deal, right?

434

: 00:20:09

They're gonna squeeze

every penny out of it.

435

: 00:20:11

And some of them are more about people.

436

: 00:20:13

They're gonna make it easy.

437

: 00:20:13

They're gonna be like,

I'll take care of you.

438

: 00:20:16

So they'd have different intros.

439

: 00:20:18

One of them's gonna say, you know how

buying a house is the largest financial

440

: 00:20:22

transaction you'll ever perform.

441

: 00:20:24

What I do is make sure my clients get

top dollar when selling their house

442

: 00:20:30

leaving, you know, no penny left unturned.

443

: 00:20:34

Versus, you know how buying a house

could be one of the most stressful

444

: 00:20:38

experiences of a person's life.

445

: 00:20:40

But what I do is I make it easy

and smooth, take care of all the

446

: 00:20:44

complications and let my clients worry

about their dream house and nothing else.

447

: 00:20:52

Very different referrals

for each of those people.

448

: 00:20:55

Tara Bryan: Yeah, totally, totally.

449

: 00:20:58

Okay this is, this is amazing.

450

: 00:20:59

So, okay, now I got a whole

different set of questions for you.

451

: 00:21:03

Alright, so, this is sort of

your expertise right here.

452

: 00:21:08

Michael Whitehouse: You could say that.

453

: 00:21:09

Tara Bryan: This is, this is

another zone of genius right here.

454

: 00:21:11

So, do you have this part

of your expertise monetized?

455

: 00:21:15

Like, do you help people

come up with their messaging?

456

: 00:21:18

Michael Whitehouse: I have not

managed to productize it yet.

457

: 00:21:22

So...

458

: 00:21:22

Tara Bryan: Mmm, we gotta talk.

459

: 00:21:24

You've got to productize

that because that's amazing.

460

: 00:21:26

Michael Whitehouse: Maybe

it could be a thing.

461

: 00:21:27

Yeah.

462

: 00:21:27

So I do have, that's always been the

challenge with selling networking training

463

: 00:21:33

is, people either think they know how to

network, in which case they don't want

464

: 00:21:37

to buy it, or think they hate networking,

in which case they don't want to buy it.

465

: 00:21:42

And so it's always been a messaging

challenge of how do I sell, you know,

466

: 00:21:47

the most powerful tool in the world.

467

: 00:21:50

And so, so that's

468

: 00:21:51

Tara Bryan: Well you know Michael you

look at it as like the problem to the

469

: 00:21:56

solution and then you start with there

oh, there's the mug look at that.

470

: 00:22:03

He is like going to the moon.

471

: 00:22:05

Michael Whitehouse: I got this from the

Kennedy Space Center down in Florida,

472

: 00:22:07

when I was down there for a, uh,

473

: 00:22:08

Tara Bryan: That is,

474

: 00:22:09

Michael Whitehouse: a mastermind.

475

: 00:22:11

Um, yeah, well, and that's

476

: 00:22:13

Tara Bryan: Okay.

477

: 00:22:13

So yeah, so I want to hear about that.

478

: 00:22:16

Michael Whitehouse: Yeah, honestly,

my big challenge is, you know, I'm a

479

: 00:22:19

multi passionate, which is a nice way

of saying I'm into a lot of stuff.

480

: 00:22:23

So I know a lot of different things

and that's, that's of course one of the

481

: 00:22:26

challenges a lot of entrepreneurs face.

482

: 00:22:28

One thing I have created is

something I call the Opportunity

483

: 00:22:31

Growth Academy Inner Circle.

484

: 00:22:33

The Inner Circle is a sub segment

of Opportunity Growth Academy.

485

: 00:22:36

And so it's a weekly open

coaching call because I know,

486

: 00:22:39

I've met over 3,000 entrepreneurs.

487

: 00:22:41

I am rarely stumped by a question.

488

: 00:22:43

So, it's an open call where

the members can come in.

489

: 00:22:46

They pay a modest membership, 100 a month.

490

: 00:22:49

And they come in and ask anything.

491

: 00:22:50

You know, how do I set up my email list?

492

: 00:22:52

Or how do I improve my open rates?

493

: 00:22:53

Or how do I run a summit?

494

: 00:22:55

Or I want to get affiliate partners.

495

: 00:22:56

How should I structure things?

496

: 00:22:57

Whatever it is they need

to know, I teach that.

497

: 00:23:00

And that, I built that because I said,

I've got a lot of value I can share.

498

: 00:23:04

Let me focus on sharing that first.

499

: 00:23:07

I'll worry about figuring out how

to optimize and monetize and turn

500

: 00:23:10

this from a three figure program

to a four figure program to a five.

501

: 00:23:13

Let me start by helping people.

502

: 00:23:15

Because the more I'm getting in front

of actual business owners and helping

503

: 00:23:20

them and sharing knowledge with them,

the more I'm hearing back from them.

504

: 00:23:23

The more I'm getting feedback.

505

: 00:23:24

That worked.

506

: 00:23:25

That didn't work.

507

: 00:23:26

I understand it, but I can't do it.

508

: 00:23:28

You know, those kinds of things.

509

: 00:23:29

And so learning where there

might be that opportunity.

510

: 00:23:33

And, one area I'm, I'm

currently exploring.

511

: 00:23:36

I don't know how well

this is going to age.

512

: 00:23:37

This being a podcast,

it'll be up there forever.

513

: 00:23:39

What I encourage exploring is

the idea of, using being a super

514

: 00:23:43

connector as a lead generation tool.

515

: 00:23:45

Because if you are known as a

guy who knows a guy, you can't

516

: 00:23:49

be the guy who knows a guy.

517

: 00:23:50

That's me.

518

: 00:23:51

But if you're a guy who knows

a guy, then people will reach

519

: 00:23:55

out because they need something.

520

: 00:23:58

So imagine a bank branch manager or a

mortgage originator, or Realtor financial

521

: 00:24:04

advisor who's known as a connector in the

community and is known that anyone can

522

: 00:24:08

give them a call, walk into their office,

say, Hey, I'm looking for anyone in town

523

: 00:24:13

and they'll have someone to refer them to.

524

: 00:24:16

That's a powerful lead generation

tool, especially for someone like

525

: 00:24:20

a banker, because most refer about.

526

: 00:24:24

Probably half the major referrals people

are looking for are for their house,

527

: 00:24:26

which means it's something expensive.

528

: 00:24:28

So if someone goes to their bank branch

manager, goes to a banker or whatever

529

: 00:24:31

and says, Hey, yeah, I'm looking for

someone who can pave my driveway.

530

: 00:24:35

I mean, it's weird to ask a

bank branch manager, but I'm

531

: 00:24:37

told you know everyone in town.

532

: 00:24:38

So, they'll be like, yes,

actually, yeah, I know two of them.

533

: 00:24:41

I'll, I'll, here's,

here's their contact info.

534

: 00:24:44

And by the way, driveways tend to

cost 10 to 50 thousand dollars, do you

535

: 00:24:49

have a thought about how you're going

to be financing that when you do it?

536

: 00:24:51

Oh, I haven't thought about that.

537

: 00:24:54

All right.

538

: 00:24:54

Well, once you talk to these guys,

if you need financing, we're a bank.

539

: 00:24:59

So as opposed to, you could put up

signs all over town, you know, home

540

: 00:25:03

improvement loans and blah, blah, blah.

541

: 00:25:05

It won't necessarily start

that conversation the way that

542

: 00:25:08

providing that kind of value does.

543

: 00:25:10

And so that's, I actually have a book

which is written, but not published.

544

: 00:25:13

On exactly that topic.

545

: 00:25:14

So I'm working on that.

546

: 00:25:15

Yes, there's a lot, a lot of areas that

are exploring another, thing that I

547

: 00:25:18

use, I run an event called JV connect.

548

: 00:25:21

And JV Connect was built to be,

it's designed to be the best

549

: 00:25:25

networking event on the internet.

550

: 00:25:28

And the reason I feel like that's

attainable is most networking

551

: 00:25:31

events are not altruistic.

552

: 00:25:35

Most networking events are

built to sell something else.

553

: 00:25:40

Networking groups, the like one

hour a week, one hour a month,

554

: 00:25:44

whatever, those are often the product.

555

: 00:25:46

But if you, if you're seeing a one day

or two day networking event, it is almost

556

: 00:25:50

always designed to sell something else.

557

: 00:25:54

Well, you can only focus

on one thing at a time.

558

: 00:25:56

So if you're working on building

the best sales platform for the

559

: 00:25:59

10k program, you are not working

to build the best networking event.

560

: 00:26:03

You're working to build the

best networking event that

561

: 00:26:05

can sell a 10k program.

562

: 00:26:06

JV Connect, I as a networking geek

who went to all kinds of events

563

: 00:26:09

and said, I like this, but I don't

like that, that could be better.

564

: 00:26:13

After going to a couple hundred events, I

said, you know, what if I got rid of all

565

: 00:26:16

the stuff I didn't like, just put in all

the stuff I do like, and built that event.

566

: 00:26:21

So I now run JVConnect.

567

: 00:26:23

It is a quarterly event, and it is built

around taking everything I've learned

568

: 00:26:28

from hundreds of events to design an

event that is networking on easy mode.

569

: 00:26:33

The shy introvert who doesn't know

how to network can walk into this

570

: 00:26:36

event and leave with good connections.

571

: 00:26:39

And

572

: 00:26:41

Tara Bryan: That's awesome.

573

: 00:26:42

Michael Whitehouse: Yeah.

574

: 00:26:43

Yeah.

575

: 00:26:43

And I do that by creating a

structure where you basically can't

576

: 00:26:47

screw it up unless you try to.

577

: 00:26:50

And that's simply putting

people into breakout rooms for

578

: 00:26:53

23 minutes, 11 to 15 people.

579

: 00:26:56

They all do that 8 second introduction

that I already shared with you.

580

: 00:26:59

And then from there, the room flows

naturally, which means the quieter

581

: 00:27:02

people will sit back and watch.

582

: 00:27:04

It's kind of like watching a parade of

networking happening in front of them.

583

: 00:27:06

They get to be like, Hey, Tara,

I liked what you said there.

584

: 00:27:10

You want to get on the call?

585

: 00:27:11

The more outgoing people

will grab the mic.

586

: 00:27:13

Someone grabs a baton and

starts leading the room.

587

: 00:27:16

And it works really, really well

because there's enough time and space

588

: 00:27:20

for things to evolve organically.

589

: 00:27:23

I had one person tell me she made

$20,000 within three weeks of the

590

: 00:27:26

event from connections she made.

591

: 00:27:28

Some people, I think the most

I heard of someone made like

592

: 00:27:30

29 meetings off the two days.

593

: 00:27:33

Tara Bryan: Wow, that's

594

: 00:27:34

Michael Whitehouse: that's like

three months worth of networking.

595

: 00:27:35

Yeah.

596

: 00:27:37

Tara Bryan: Yeah, yeah, that's awesome.

597

: 00:27:38

Okay, so I love all of the

things that you're doing.

598

: 00:27:41

You and I could probably talk

all day about all of the things.

599

: 00:27:45

So I want to bring it back up, to

kind of how do you do all of the

600

: 00:27:49

things that you're so passionate about

doing that you have expertise in and

601

: 00:27:54

still have time to live your life.

602

: 00:27:56

One of the things that we talk

about a lot as a scalable expert

603

: 00:27:59

is how do you scale past all, the

things that require your time.

604

: 00:28:04

So talk to us a little bit about

how you've done that knowing that

605

: 00:28:07

you have, all these things that

you're working on or building or

606

: 00:28:12

helping or, and all of the things.

607

: 00:28:15

Michael Whitehouse: So some of it is

eliminating the things I don't like doing

608

: 00:28:19

either by delegating or minimizing or

eliminating those things, because it's

609

: 00:28:24

understanding that there's a lot of

things you don't necessarily need to do.

610

: 00:28:28

So, one of the most valuable

things I do is write my email list.

611

: 00:28:32

My email, you know, the

messages to my email community.

612

: 00:28:35

Because that's, I'm a pretty good

writer if I do say so myself.

613

: 00:28:39

And actually other people say it,

so I don't have to say it myself.

614

: 00:28:43

And so by writing to my email

list, that's a high value activity.

615

: 00:28:46

It's also really fun.

616

: 00:28:48

People are like, oh, how do you

discipline yourself to write every day?

617

: 00:28:50

It's like, no, no.

618

: 00:28:51

How do I discipline myself

to only send one a day?

619

: 00:28:54

That's the challenge I have.

620

: 00:28:55

Sometimes I'll be a week out and

I'll be like, something else I want

621

: 00:28:58

to write and I can't send two emails

today, this has to wait till next week.

622

: 00:29:01

So it's figuring out ways to find what

I'm excited to do, like the things that

623

: 00:29:06

like, if I'm tired and I'm not feeling

great, but I was still say, but I can

624

: 00:29:09

still write an email, how to make those

the profitable activities and build that.

625

: 00:29:16

So that's a lot of it.

626

: 00:29:18

It's focusing on making

the things I like doing.

627

: 00:29:22

the things that are most effective and

then partnering with the things that I

628

: 00:29:25

don't like doing or not that effective at.

629

: 00:29:27

So for example, earlier today I had

a call with someone about having them

630

: 00:29:32

design and manage the JVConnect website.

631

: 00:29:35

Because I can make a website.

632

: 00:29:38

I understand the principles.

633

: 00:29:41

But just to understand the

principles doesn't mean I actually

634

: 00:29:42

make it look good and convert.

635

: 00:29:44

So I have somebody else do it

who knows what they're doing.

636

: 00:29:48

So I can focus on the

stuff that I'm good at.

637

: 00:29:51

So that's the key thing is, eliminating or

delegating the stuff that you don't like.

638

: 00:29:57

And then, leaning into

the stuff you do like.

639

: 00:30:02

And then you get to the point where

the fun things in your life are the

640

: 00:30:07

things you're doing for business.

641

: 00:30:09

You know, I went on a

cruise earlier this year.

642

: 00:30:12

It was the marketers cruise.

643

: 00:30:14

It was 450 entrepreneurs

for nine days on a ship.

644

: 00:30:17

I can't think of a better vacation.

645

: 00:30:19

There's nowhere else I'd rather go than

a cruise ship with 450 entrepreneurs.

646

: 00:30:25

You know, I don't want to sit on a beach.

647

: 00:30:27

I want to hang out with

people like me I can talk to.

648

: 00:30:30

So technically that was business, but, it

was the coolest vacation I've ever had.

649

: 00:30:37

So, it's combining those and finding

that overlap, and then, you know,

650

: 00:30:41

finding ways that you can combine that.

651

: 00:30:43

My ultimate goal in my business, not

ultimate, there'll be one after it,

652

: 00:30:46

but currently, my highest goal is

to get to the point where my wife

653

: 00:30:50

can quit her job and work with me.

654

: 00:30:52

Because she's smarter than

me and better than me at most

655

: 00:30:56

things as most good wives are.

656

: 00:30:58

And if I can bring her onto my team,

that would be a huge force multiplier.

657

: 00:31:02

But also we would then be

spending more time together.

658

: 00:31:05

Our relationship, we've

worked together before.

659

: 00:31:06

Some people like, are you sure?

660

: 00:31:07

You're like, yes, we've

worked together before.

661

: 00:31:09

It was very good.

662

: 00:31:10

So, you know, when we work

together, the relationships better.

663

: 00:31:13

And then I, as my daughter

grows up, I want to find a way

664

: 00:31:15

to get her into my business.

665

: 00:31:17

Tara Bryan: Yeah,

666

: 00:31:18

Michael Whitehouse: you know, it's not

about that like, you know, work life

667

: 00:31:21

balance, finding time to take off.

668

: 00:31:23

It's more about finding ways to

make the things that make money fun

669

: 00:31:30

and make the things that are fun

670

: 00:31:32

Tara Bryan: right.

671

: 00:31:32

Michael Whitehouse: make money.

672

: 00:31:34

Tara Bryan: Yeah.

673

: 00:31:34

Oh, I love that.

674

: 00:31:35

That's awesome.

675

: 00:31:36

Okay, we're going to use that quote.

676

: 00:31:37

We're going to put that in the show notes

because that's so powerful right there.

677

: 00:31:40

What you just said.

678

: 00:31:41

I love it.

679

: 00:31:42

Okay.

680

: 00:31:42

So what's one tool resource or,

book or whatever that you can't

681

: 00:31:47

live without in your business?

682

: 00:31:49

Michael Whitehouse: Just one.

683

: 00:31:51

So, I mean, my go to, and this probably

sounds cliche at this point, but ChatGPT.

684

: 00:31:55

I go back to that for a lot of things.

685

: 00:31:57

Especially when overwhelmed

is really handy.

686

: 00:31:59

Because those times when you're like,

brain, not brain, the brain thing.

687

: 00:32:04

You can babble at ChatGPT and be like,

oh, you mean this, buh, like, I don't

688

: 00:32:09

know how you got that from the words.

689

: 00:32:10

I just fell out of my mouth, but great.

690

: 00:32:13

Thank you.

691

: 00:32:14

So, you know, that, that

is a tremendous tool.

692

: 00:32:16

One book that I read that was, I

think I'd call it life changing.

693

: 00:32:21

There have been a number of life

changing books, but one of the

694

: 00:32:23

most powerful is a book called The

Game of Life and How to Play It.

695

: 00:32:29

And,

696

: 00:32:29

Tara Bryan: hm, I haven't heard that one.

697

: 00:32:31

Michael Whitehouse: it is 100 years old.

698

: 00:32:32

It's from 1925.

699

: 00:32:34

I'm blanking on the name of

the author, it's three words

700

: 00:32:36

and they're all hard to spell.

701

: 00:32:37

But it's The Game of

Life and How to Play It.

702

: 00:32:39

It is actually old enough

that it's out of copyright.

703

: 00:32:42

Which is cool because it means after you

read it and say it's amazing, you can

704

: 00:32:45

then run your own Game of Life and How

to Play It summit and nobody can sue you.

705

: 00:32:49

But it is

706

: 00:32:50

Tara Bryan: Hmm.

707

: 00:32:51

Michael Whitehouse: an amazing book

because it talks about concepts that

708

: 00:32:54

we think of as law of attraction,

universal law, that kind of stuff.

709

: 00:32:57

Seventy years before anyone

else was talking about it.

710

: 00:33:01

And with a Biblical foundation.

711

: 00:33:03

So I always just think of it

as like, yeah, this is Law

712

: 00:33:05

of Attraction, woo woo stuff.

713

: 00:33:07

There's Judeo Christian religious stuff,

and like, Never the Two Shall Meet.

714

: 00:33:11

And, she's explaining these

concepts, and she's like, and

715

: 00:33:16

the Bible says this right here!

716

: 00:33:17

And it's all there, and I was like, phew!

717

: 00:33:21

So once I started putting that all

together, I was like, it's all one thing!

718

: 00:33:26

And my ability to manifest, and tap

into my intuition, and all that after

719

: 00:33:31

reading that book, just leapt up.

720

: 00:33:34

And once you can tap into the universal

wisdom, that unlocks a few different

721

: 00:33:39

things cause the entire universe is

a little bit smarter than each of us.

722

: 00:33:42

Tara Bryan: A

723

: 00:33:44

little.

724

: 00:33:44

Michael Whitehouse: Yeah.

725

: 00:33:45

Tara Bryan: Yeah.

726

: 00:33:46

All right.

727

: 00:33:46

That's a good one.

728

: 00:33:47

We're going to put that in the show notes.

729

: 00:33:48

All right, Michael.

730

: 00:33:49

Thank you so much for joining us.

731

: 00:33:50

What is the final word?

732

: 00:33:52

What other wisdom do you have

to impart on my audience today?

733

: 00:33:55

Michael Whitehouse: I think the most

important thing is that networking

734

: 00:33:59

is not a unique and special

skill that only some people have.

735

: 00:34:03

It is quite simple.

736

: 00:34:05

It's about being a good person

and wanting to give value.

737

: 00:34:08

And if you're a good person who wants

to help the people around you, then

738

: 00:34:12

it's a couple of techniques and a

couple of strategies to be a networker.

739

: 00:34:15

So don't assume I'm not X unless

you're not a good person, then

740

: 00:34:19

you can't be a good networker.

741

: 00:34:21

But otherwise, if you're a good

person and you like to make people's

742

: 00:34:25

lives better you're already most of

the way to being a good networker.

743

: 00:34:28

Get out there, do that.

744

: 00:34:30

The rest is just detail.

745

: 00:34:31

And if you want those details,

you can find them in the

746

: 00:34:34

guy who knows a guy's guide

747

: 00:34:35

Tara Bryan: I was going to say

748

: 00:34:35

Michael Whitehouse: to networking

749

: 00:34:36

Tara Bryan: yeah,

750

: 00:34:37

Michael Whitehouse: available on Amazon.

751

: 00:34:38

Tara Bryan: I was going to say

you better put that book back up.

752

: 00:34:40

All right, for those of you who are

listening and not actually, looking

753

: 00:34:44

at the screen right now, Michael,

just put his book back up, which

754

: 00:34:46

you will find in the show notes.

755

: 00:34:47

So thank you for sharing that a

number of times with us today.

756

: 00:34:51

I'm definitely going to check that out

because I think that everyone can always

757

: 00:34:54

use really solid tips and strategies

for how to be a better networker

758

: 00:35:00

when you go to events, especially

like, to your point, the events

759

: 00:35:03

that are poorly, poorly facilitated.

760

: 00:35:06

And so you sort of have to navigate

through that, along with meeting

761

: 00:35:11

people and, and connecting.

762

: 00:35:13

So thank you for sharing that.

763

: 00:35:14

All right, so where can we find

out more about you, as we dive

764

: 00:35:18

more into networking and all of the

765

: 00:35:20

Michael Whitehouse: So my main

website is guywhoknowsaguy.com.

766

: 00:35:26

There's no the or a at

the beginning of it.

767

: 00:35:28

It's just guywhoknowsaguy.com.

768

: 00:35:30

And from there you can find links out

to JV Connect, and my summits and my

769

: 00:35:34

books and all the other good stuff.

770

: 00:35:38

Amazing.

771

: 00:35:38

All right, thank you so much,

Michael, for being on today.

772

: 00:35:41

And in the meantime, everyone

else have a great week.

773

: 00:35:45

Thank you.