On this episode of "Failing to Success", Rachel Braun Scherl, CEO of Spark Solutions for Growth, a company that helps drive top-line revenue growth, shares her story of creative marketing. The company was raising funds for a product that enhances female pleasure, and they had 13 meetings in two days with potential investors. However, they faced challenges because they were two female "first-time" entrepreneurs raising money for a product focused on a taboo topic. The investors seemed uncomfortable, giggling and whispering about their prom dates.
Rachel and her business partner came up with a plan to break the ice and make the investors take them seriously. They offered a $100 bill to anyone who could ask a question they could not answer, make them blush with a joke, or create a new double entendre. This tactic worked, and the investors took them seriously, allowing them to talk about their business plan and make investments.
The story shows the importance of creative marketing strategies and finding ways to make people comfortable discussing taboo topics. It also highlights the challenges faced by female entrepreneurs in male-dominated industries and how they can overcome them with creative thinking and perseverance.
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Chapters:
00:00:00 Intro
00:00:22 Creative Capital Raise
00:04:53 The Vagipreneur
00:14:12 Contact Rachel
female entrepreneurs, creative marketing, women in business, entrepreneurship, taboo topics, raising funds, business strategy, female founders, startup stories, breaking the ice, revenue growth, top-line growth, business model, double-blind study, placebo controlled, long-term couples, heterosexual relationships, Silicon Valley, Stanford Business School, business plan, investment, female pleasure, middle-aged entrepreneurs, product development, leadership, new category, new project, new insights, male vs. female sexual response, comedy
