Shownotes
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Introduction:
- In today's episode, we're joined by Cassandra Turgman, co-founder of Live Solutions, a manufacturing solutions provider. Cassandra shares insights into applying engineering principles, particularly Lean Six Sigma, to optimize processes and drive success.
From Engineering to Entrepreneurship:
- Cassandra reflects on her journey from engineering roles in various industries to co-founding Live Solutions. She emphasizes the importance of a methodical approach and how principles from manufacturing engineering can be applied to everyday life.
The Power of Lean Manufacturing:
- Discover the core principles of Lean Manufacturing and how they can be adapted beyond the factory floor. Cassandra explains the concept of waste reduction and the significance of analyzing processes to identify inefficiencies.
Streamlining Marketing:
- Explore how Lean principles can be applied to marketing strategies. Cassandra walks us through the DMAIC process (Define, Measure, Analyze, Improve, Control) and illustrates its application in optimizing email campaigns and other marketing initiatives.
Understanding the Voice of the Customer:
- Learn about the importance of incorporating the voice of the customer into business processes. Cassandra emphasizes the need for empathy and understanding the end user's perspective to create products and services that truly add value.
Overcoming Ego and Emotion:
- Cassandra discusses the challenges of overcoming ego and emotion in business decision-making. She shares insights into effective leadership and the importance of prioritizing the needs of clients and stakeholders.
Conclusion:
Cassandra's expertise has provided invaluable insights into the power of methodical problem-solving and the application of lean principles across diverse domains. We hope her wisdom inspires you to approach your business challenges with a renewed focus on efficiency and innovation. Until next time, may you navigate your path to success with precision and purpose!
Links And Resources:
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