Shownotes
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Introduction:
- Join us as we delve into the vibrant history and growth of California Skincare Supply with CEO Kelli Anderson.
- Learn about the company's humble beginnings and its transformation into a leading distributor of professional skincare brands.
- Kelli shares insights, challenges, and key strategies that have fueled the company's success over three generations.
The Genesis:
- Kelli's journey started when her trailblazing aesthetician mother opened a small practice in the '80s.
- Discover how the family business transitioned into distribution, navigating challenges and seizing opportunities.
- Learn about the pivotal partnership with Procter & Gamble and the bold decisions that shaped the company's trajectory.
Strategic Growth:
- Explore how Kelli strategically expanded California Skincare Supply from representing a few brands to collaborating with over 60.
- Understand the deliberate steps taken to avoid overstretching and the importance of partnering with family-owned brands that align with the company's values.
Pivoting Through Challenges:
- Learn about the challenges presented by the sale of a major brand and how Kelli navigated uncertainties.
- Discover the resilience required in the business world and the importance of a reliable team, including an exceptional office manager and Kelli's daughter.
Investing in Evolution:
- Gain invaluable advice for entrepreneurs looking to navigate growth from Kelli.
- Understand the significance of investing in oneself and the business, taking risks, and assembling a dedicated team of professionals.
- Discover how Kelli seized the opportunity during the pandemic to invest in marketing, SEO, and a business shift, leading to transformative results.
Closing Thoughts:
- Kelli's journey is an inspiring testament to adaptability, strategic planning, and the strength derived from a family-oriented foundation.
- Stay tuned for more episodes of 'Fuel to Fire' as we continue to explore the radiant stories of entrepreneurs shaping the beauty industry.
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