Are you someone who can't stop procrastinating when it comes to doing your email marketing? Well, you're not alone.

We're Kennedy and Carrie, and today we're sharing some useful strategies to help you stop putting your email marketing off so you can get it done. Right now!

Ready?

Let's go.

SOME EPISODE HIGHLIGHTS: 

(0:34) Want to carry on with the conversation? Join our FREE Facebook group. 

(2:01) Check out our sponsor - Zerobounce! 

(3:06) Just get started (or jump back in). 

(5:15) Stack habits together or schedule appointments in your diary. 

(8:50) Make things easier for yourself and remove any friction. 

(15:45) Alternate between longer and shorter emails. 

(17:53) Follow the 'Rule of One'. 

(21:14) Create campaigns one email at the time.

(25:20) Don't let the fear of 'being bad' hold you back. 

(29:29) Create a system, process, or formula that works for you. 

(32:19) Subject line of the week.

Useful Episode Resources

Related episodes

Time-saving tips for email marketing – how to eliminate distraction with Nir Eyal.

Supercharge Your Email Marketing Copywriting By Mastering The Rule Of One For Maximum Impact.

Lies You’ve Been Told That Are Stopping You From Making Money In Your Business.

FREE list to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

Join the FREE Facebook group

Do you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.

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Join The Email Hero Blueprint 

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Want to connect with Carrie?

You can find Carrie on her website or at Fully Leveraged Business. 

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Unknown 0:00

On today's show today we're going to solve the mystery on how to stop putting off your email marketing and just get it done for the love

Unknown 0:27

the real heroes, this is the new email marketing shows with Kennedy and Perry. tune in each week and learn the email campaign. Strategy and what's working right now to make more sales from that email list of yours.

Unknown 0:41

Hello, hello. Welcome to this week's show with everything we're about to talk about today on the show, you're gonna have lots of ideas, you have loads of questions, you want to know how to apply all of this stuff, to me the way that I like to work and also a good thing. So make sure you come and have those discussions with us inside of our free Facebook community. We set up for just that very purpose of having these discussions. Just go to Facebook and search for the Email Marketing Show community and join us it is totally free. You'll be very welcome. Just search for the Email Marketing Show community. Hey,

Unknown 1:07

Unknown 1:33

you for your marketing heroes, and I've just got back from a very difficult session at the gym. So I'm a little bit out of breath. So bear with us. I mean based off here next to Newcastle upon Tyne, Northeast of England.

Unknown 1:42

Nice. That was a good flex there about how you've already been to work out. There you go. I have four kids so there there's

Unknown 1:48

a time difference between us means it sounds impressive, but actually, it was halfway through the day. So I'll take Elta you've probably noticed that a lot of email marketing platforms are putting their prices up, and the more subscribers you've got, the more you pay. I've made a quick free video to show you what you can do. To save a pile of money before your next bill goes out. Go watch it for free at email marketing heroes.com/cleanup Email Marketing heroes.com/cleanup This episode is sponsored by zero bounce the email cleaning and verification service.

Unknown 2:20

Okay, so we did have this really great review Kennedy that I want to read and it says I love the new vibe in this podcast. Congratulations for your resiliency and perseverance to help entrepreneurs improve their email marketing. And that's from Orly. Thank you so much orally we appreciate that. I cannot wait for you to see all the iterations of the podcasts that are coming version 2.0 3.0 4.0 All the things so there's your teas today. Yeah,

Unknown 2:45

you go there you go. So a lot of people do say that they put off you know, how do I get me the marketing done? And whenever we're both interviewed and we're talking about email marketing, people often will ask us Are you actually just stopped putting out how would you get it done? And it's weird, like, I've never thought of it as a thing I want to put off because I feel like it's the lowest lift the lowest time compared to anything else. Like I don't have to do my hair to do my email marketing. Imagine, imagine if you send an email it came along with a little photo of you or a video of you like sitting there swearing at you can be a bloody idea for like, obviously it doesn't but you have to do your hair. You don't have to be creative, really what you kind of can be like yes, we want it but you don't have to do your hair or any graphics or anything. It seems pretty simple. But I realised I'm in the minority with that. So yeah, that's why we're here. We're gonna unleash some inspiration and some ways of unlocking from those chains, I guess. Yes.

Unknown 3:30

So let's just jump right in. And I want to say that Kennedy and I differ a little bit on our planning session. On what he thought the process was, what I thought the process was because I feel like as a coach, I feel like the first thing you have to do is get over your own freaking self. Get over yourself, because I feel like the reason you're not doing it is because you're resisting some part of it. Probably what will they think? Why should they read mine? What if they unsubscribe? I'm not a very good this I'm not a very good that but I haven't emailed them in a while Baba blah, get over yourself. Just send the note. The best way to jump back into relationship with somebody is just to reach out and that's what you're doing. You're reaching out because of relationship.

Unknown 4:09

Yeah, I think you're right. Chuck told me for a while we got to a campaign that would give you insight if all of you who have our email hero blueprint, you know, we have this thing called a terrible friend campaign where if you haven't emailed your list for a while, you send this one email, it reminds them who you are, remind them how they got into your world. It really sets up a relationship and also allows them to say actually stuff here. If you haven't been very good friend to me, I'm out and that's okay, too. So I think you're getting back into it. I think one of the ways to make sure you don't end up in that situation if you still need to get your motivation is you need to make doing your email marketing a habit and be part of what it is that you do. And the easiest little trick the little hack to any new habit is to do something called habit stacking. That is, I was telling Chris earlier on maybe this is TMI, everybody lean in to your headphones like you probably want to get this next. But I remember so My habit is a get out of the shower or I'm actually more of a bath person. So in the morning I have a bath right bubbles the whole thing right because I might be a bit fancy, right? And as soon as I'm out of the shower or the bath and I'm dry, I put my deodorant on right that's what I put my deodorant on. One day, get out of the bath in a hurry because one of the two cats kind of was over it. One of them anyway. Had puked all over the landing. Just outside the bathroom and the bathroom door was open. I was like That is disgusting. So I leave out with the bathtub, currently dry myself and I'm not dealing with disgusting stinky cat puke horrible. But then that wasn't the smelliest thing of the day because I realised that later on in the day I had forgotten to put my deodorant on and the reason I forgotten is because I'd broken the habit stack of I get out of the bath I dry myself and then I put the deodorant because the pattern had been interrupted. I forgot to do that. So the reason you Remember to brush your teeth is because you do it just before you go to bed or just when you wake up if you link the habit of writing your weekly email your daily email so isn't writing an email every day is way easier than writing it once a week because you can just stack it like next. The fact that I know when I'm standing next to the kettle waiting for my first cup of tea and the data boil. My laptop lid is open and I'm writing the email. I can't forget that because I'm always going to have that cup of tea in the morning cuz that's linked to that I've just woken up so link it to one thing the other way to do this. If you can't do that, it doesn't really suit your style. You can schedule it, you can put it in your calendar, you can put it into your task management system, your asana, your Trello whatever the heck you want to do, and you can schedule it so either schedule it or stack it next to an existing habit. And that makes it really easy to form the habit of doing it. Like I know whenever I'm good with my health of my fitness, I'm going to do some kind of workout every single day. But what like I take one rest day, but the way it works out for me is I'm doing it every day. If I was doing it twice a week, it's so easy to fall off the waggon with that because it's not a habit unless you're doing it regularly. Yeah,

Unknown 6:31

and as far as scheduling it. There's this handy feature in most of your phones called the alarm. And you can set a recurring alarm for a certain time every single day. And when the alarm goes off, you can say oh, I need to sit down and write the email. I need to sit down and write the email. I need to get the email done. Whether it's a today email or a campaign email, I could do the email. One thing that a mentor taught me years and years ago that all the things in your head are just ideas until you schedule them in your calendar. And I reiterated that to my mantra which is if it's important, it deserves an appointment. What's cool we get to the dentist because we make an appointment. Our kids get to school because there's a time we have an appointment. We made it to graduation last week for my daughter because there was a time it was an appointment. If it's important, it deserves an appointment. If customer getting and relationship building with your business is important. It deserves an appointment.

Unknown 7:19

Yes. So it leads me on to the next point I want to make one which was the fact that most people they might have an appointment they might sort of snooze that reminder or whatever, because they're making it more difficult. than it actually needs to be. So one of the things I like to do anytime I need to do regularly or anything, especially anything that I think is important, is I like to make a process that simplifies the whole thing. So it's the reason when I open up my email system to write an email, I don't have to start from scratch every time because I've got a template. I've got the signatures already set up in the bottom of the email, the unsubscribe links are already set up the how we lay out an email what colours are well, that's already set up at a template level. And I've already got a saved search or a segment that I'm always going to email to each day. I imagine if every time you open up your email system or send an email you have to figure out what you want to send it to and like check them all off and go out and I mean I've segment that you had to like write your signature off at the end and then you later choose the colours reach for all the text you'd like over the length could be like limit the backgrounds. We're not going to do all of that. That's a lot of trickle that you're asking yourself to wade through every single time you do it. Instead, just have a really simple template that you can click through your idea into of the day and hit send as quickly and easily as possible. So look at your current existent email marketing process and go Why am I making this so bloody difficult? What is it you can do in terms of templates in terms of preparation and systems? It might be that you might have a good idea so my emails Well, if that's a challenge for you come up with a method for coming up with ideas. It might be that you have a notes document on your phone, where you collect the stories of things that are happening throughout your day, you might want to tell him your emails, it might be that you use one of our story prompts from one of our programmes to come up with ideas based what I'm saying is come up with a process make it easier to do and remove that friction. My friend just got back from Dubai. He looks good on the big waterslide the crazy big water slides. The last thing he wants is hitting a bump on the way down when he shouldn't do nothing that's gonna be the friction he does not want you want friction free. Drop it into your CRM sounds like a death to me. It sounds awful. But you want it to be friction free. You want to put bumps in the road you'll be able to do it for yourself where you can have no friction. It's easy to do so create processes strip out any friction.

Unknown 9:15

Yeah, almost love. Wow. And I think we're gonna talk about this later. There are people that email every single day that there is no template there's no super signature. There's no fancy pants. There's two sentences and we'll talk about that in a little bit. But can we talk about why we tend to make things so complicated? I mean, do you feel like people are over complicating the process on purpose subconsciously or consciously Kennedy? What do you think about that?

Unknown 9:36

I think I mean, I'm definitely definitely one of those people who over engineers and overthinks because I'm a creative person, right? So I like to go Oh, and you could do this. Oh, and then we could do that. And then we could do that. Then I'm like, oh, we can't even do the basic version and tell you all these cool things. But why I really want to do it. I have to pull myself back and what I'm able to do now better than ever have so I'm not great at it. But I'm better than I have been, is just get the minimum viable version out. To get it out there. Just get it done. Like take imperfect action, like a bad email sent with a no super signature and maybe you forgot to exclude one segment of your list. That's still a better email than the one that is great and perfect, but you never said because you're busy getting in the way like stuffs getting in the way like I did a promotion for something a little while ago. And I'm the email marketing guy right and I'm supposed to like do all this clever segmentation and blah, blah, blah. For the whole promotion. I forgot literally forgot to put the option of if you don't want to hear about this offer anymore, please click here and we'll just back in touch once we're not vomiting for the whole week. Just didn't put it in somebody's like, Oh, I'm one of our q&a calls on a hotline call inside of our membership surveys like and obviously we didn't include that. What was your strategic reason for that? That was like our strategic reason was, I was focused. I just forgot like I didn't I just I was like, I didn't even realise I hadn't done it until you just mentioned it. So just taking a moment I spent like when you launch a new funnel on ads, you're gonna put all your time and effort into the perfect offer and this amazing landing page and all these amazing upsells and back end until you can get the front end to convert. You don't want to like put all that effort in until you can like take imperfect action. Get it out there. I think. Yeah,

we can only Polish progress we can't predict perfection. I know I've said this before, get out one iteration and then get it better. But I like to also compare the imperfect action to if we're building relationship with our list, if they are humans, if they're humans, and they are. If they are humans, then it's better for you to acknowledge that they're there and touch base with them then for them to feel ignored and even if you can't put your best effort or your full attention, it's better for you to pop in and give an example my husband says I am the queen of popping in. So we usually are over obligated. We have too many people have too many things going on at the same time. But I don't want anyone to feel like their thing. Or that they are not important. So I will create a little map I will create a little schedule of where the places I need to pop in on my way to the place I'm going to be. And that way there's a couple of things. There's built in urgency I can pop in and say I didn't want to miss this but I can only say a few minutes. But he did want to let you know how important you are and I wanted to drop off the gift and I wanted to blah blah blah I love on them a little bit and least guess what, nobody is offended that I popped in. Because I paid attention. I acknowledge they were there. Now I may go do that five or six times on the way to the place that I stay longest. But what if I missed all of those things because I couldn't stay the whole time. Then it just hits different and another it's not a perfect metaphor, but it's like the waiter at the restaurant. He acknowledges that you're there and brings you water. It's not your full meal. You're still hungry, but he's acknowledged that you're there and that you came to hear from him. We've got rooms full of people that want to hear from us. We've got to quit waiting until we're polished and perfect before you send something out and this this kind of leads to our next point which is you might be worried that you're annoying people or that you're being pesty or that you're bothering them a couple of points. Number one, they signed up for your list. They raised their hand and said please talk to me about this subject. They are there and if you bother them, they can go away and it doesn't cost you any money for them to go away. It's fine. You are valuable. You are a resource and you are a human. It's a relationship and I keep saying that because we tend to go list list list list list. But these are people these are humans. They have gathered in a room waiting to hear what you have to say and when you get caught up in you and what they might think about you and about your hair, your nose, your weight, your stutter your whatever. You're leaving them unattended in the room and I gave this example to Kennedy earlier if they're in an arena because they want to hear Taylor Swift sing. And Taylor keeps waiting and waiting and waiting because there's some sequence off of her dress or because she's got a misplaced hair and they're waiting awaiting awaiting now even Swifties are going to have a breaking point that they're mad or they're frustrated because they came to here and see her. So let your people see you even if it's briefly even if it's imperfect, even if you need to be polished, no artist starts at the level where they are now. They started at the beginning of their journey and you need to be able to do the same thing. And

that also means I think a lot of the time when you sit down to write emails or do your email, do your email marketing, whatever that means to doing the money. I think we often think it's this gargantuan task like it has to be this huge piece of work. And while you'll see some people will send you hugely long emails. I think one of the real things you can realise that they don't have to be long and have some emails where you do you might just want to be touching base. Hey, you could just do a really quick email. Hey, quick for the day. I've done it before. I'm like, Hey, today, I really want you to focus on your subject lines. That's what that's all for today. Just work on your subject lines. That's an incremental change you could make so yeah, I think a one minute the right email sent me any time. You could write just something checking in with somebody or you could if you've got something that one day and also don't feel like you can't do the opposite. Some days. I also paralyse myself, I go, I really want to teach that and I'm like, Screw it. I'm gonna take the whole thing. I'm gonna put the whole thing up here and it can be long. Don't let the length of the thing or the depth of the thing be a reason to hold back. So these things can be short and actually by being short, you're able to be more effective and this was a big lesson when I gave I gave a workshop recently inside of our email Hero Academy on membership, which was about the rule of one and you might have heard the rule one before that this was new to people and in his application. The rule of warning marketing is that each headline and therefore each section and each sub headline of any sales page should be trying to do one thing it should have one primary emotion it should be making one point otherwise it gets convoluted and it gets confusing and people get lost in it. And it's the same in an email. The reason most people's emails are too long is to try to do too much in one email. They're trying to do urgency, scarcity and social proof in one email instead of going here's social proof. He has a great story about Carrie she's on a programme and she's that she's great. Awesome. That's one email, whereas the maxilla might be gay but closing registration with a stem on Friday. That's another email don't try and do everything in one email. What's the one primary emotion is it hope? Is it inspiration? Is that humour is it aspiration wherever it could be? What's the one emotion in that email and what's the one thing that emails trying to do? Isn't to introduce the offer is to introduce a certain benefit, and just allow your emails to only do one thing, you'll automatically be less overwhelmed with what you could do in your emails.

Let me relate this to public speaking because that's my primary gig is I'm a public speaker and I was at an event this weekend and the person that went before me, there's a type of a speaker that maybe doesn't get as many opportunities as they used to, or maybe has this big urgency of they want to teach all the things to all the people while they're on the mic. And so they always go over time. It's always a little chaotic. And then they'll say oh, and just one more thing and oh, let me also add over one at a time but I also I just really need to tell you this and they cram like everything they know because they don't know when they're going to get the mic again. First of all, that sets me up to do a really great speech because I simplify it. I dial it back and we talk about one thing but I think sometimes we feel like that but our emails we gotta get it all in because we don't know when we're gonna get the mic again. Well, guess what, when you have your own email list, you get the mic anytime you sit at the keyboard. So I would just really encourage you to keep it simple for your people. Because what happens with that speaker, at the end of his speech, my husband went with me he doesn't go to work with me much. He's only heard me actually publicly speak three times in our entire lives, I think and he said, I'm not really sure what that like What was he saying? What was his point? What do I take from that? And so we have to be careful that our emails aren't so valuable and so full that they get saved for later. Like that's not that's not good. We want him to get it finger snap. The bill and Steve Harrison say finger snap principle. What's the one? If you could just have that long to tell them something? Just one finger snap? What would it be? What's the idea? Carrie? Says just do it. Now don't overthink it. Imperfect Action now. Now now like maybe that would be the finger snap idea from the whole speech. So your email has to be that same like it takes so much pressure off of you and pressure off of them. Which then leads us to this. One of the main reason that a lot of people are not doing automations is because they feel like they have to sit down and knock out their entire campaign. Knock out their entire start, you know top to tail in one sitting. And I want you to address this but the metaphor that you and I talked about was like If Stephen King never wrote a novel until he could sit down and write it start to finish. He would not have the body of work that he does if novelists or authors waited until they sat down and knocked out their body of work at one time. We wouldn't have libraries or bookstores. You can do this incrementally. So talk about some of your best ways and best practices.

We look at like putting a whole email sequence together my campaign of emails, maybe it's called between six some of our campaigns may not even have 35 or 40 different emails in them. And a lot of you've got inside the Blueprint and the idea of sitting down and writing 40 emails is terrifying and like everybody, like everybody's like, I want to sit down and warn sitting right 40 Different emails, of course, I don't want to do that. So it's all about just first of all, you can do one a day, that's totally fine. What I find is I'll say I'm gonna do one and I'll get into flow with that one and have an idea for the next one. And I'll just stick at it until I no longer in flow, but for as long as I'm in that flow with I've got to the idea I've got I might have any idea for later email. Like I know I'm not gonna deal with urgency yet, but because of the second email I'm running, I've got an idea for urgency. I'm going to scroll through the document to the point when email 22 is going to be when I'm gonna talk about urgency and I'm gonna write that in. But here's a really important thing. You don't do it all in one setting, because you're gonna want to come back and take a look at it with fresh eyes. Because what your audience will be sending an email with anyways franchise right? But also, I want you to think about writing your emails when you are in your best frame of mind for writing emails. So I'm a most creative miss going to your thing. I'm insane between 7am and 9am. That's when I am hyper hyper creative. I do all my writing between 7am and 9am. Before most of the team are in before anybody else is getting up and doing stuff, I get up and I write first including this morning this morning I was up and I was writing some stuff maybe a sales sighs it's a sales piece. Sometimes it's an email sometimes it's an idea for a new piece of content, whatever it's gonna be. I can tell you now between seven and nine, that's what I am doing. But for you, you might be like that's totally how I want to be a bed. That's cool. If you want really quickly in the afternoon, do that you're creative in the evening do with them. So do it at the time when you feel the best. I'm not here to say hey, just cuz I write my daily email at 7am in the morning like standing at the kitchen bench next to the castle when I made my first cup of tea, but you need to do it too. You don't need to do what's best for you. But you also don't need to do all of it at once. When you're looking at an automation come up with some ideas and start writing them in settings. And then once it's done, then you instal it but for goodness sake, don't think you need to set a day aside to sit and get through this automation because what you'll do is we'll wake up I'm gonna go oh shit, I've got like it's gonna be like a day at the office. And I've got to sit right. I don't want to do it like that's how it's gonna be. We don't want any of our work to be like that. That's not why you got into this. I want you to get up and tackle the bit you fancy doing that day and get the job that he's doing. But it doesn't need anything that takes over your entire day. Like you have to write off the whole day for No, it can be a thing where you go, I'm gonna spend two hours or 90 minutes or 20 minutes, whatever you want to do. Do that and then got to check it off then each day after 20 days or five days or however many days in a row. You have done it. But you're going to do it by building one brick at a time. That's how you you don't have to build it in order either remember, I mean it's crazy. This, this actually breaks my brain. The fact that of course, when they're filming TV shows and movies, they don't film it in order to move around. It gets a mess. The whole thing is a mess. Right? If you've ever been involved in the TV industry or the movie industry, it is a mess trying to keep track what the hell's going on. And how do I know this? Yeah, and I this way I got to collect economy often say it's the same your emails, do the bit that works for you in that moment, right. We've got to escape this idea of being bad at something, right. In fact, yeah, I have a personal story to was two years ago. I think it's two years ago, I got to a place where I was really comfortable with everything I was doing. Right. I was good at growing the business. I was really good at doing email marketing, all the things I was doing in my life. I was good at. I was good at going to the theatre. I was good at eating nice. I was good at everything I was doing. So I was like this is boring. So I decided to take up a new hobby which I knew I was terrible at something I had no experience. So I started training in the martial art of Muay Thai. I have never been in a fight. I've never thrown a punch or received a punch. I've never done any kind of sports really in my life. I've avoided them at all costs. But I literally a four minute walk around the corner from my house is a muay thai gym and I thought I'm gonna go do that and so since that's like two years or so now, I've been trending up. I told them I said, I'm only here because I'm terrible at it. And I started learning to DJ because I know nothing about music. I learned how to mix music together. And I said to my friend who's a DJ coach, he said, What are you gonna do a gig? I said, No. As soon as I get good at this, I'm going to stop doing it. And he couldn't believe as I'm only doing it because I want to exercise the muscle of being bad at something. Think about how you could do that, too. Yeah,

you know, kids, kids don't have that fear. Right? We still have that fear. That's why they learn language faster. That's why they learn to dance faster. That's why they're better at sports because they're not afraid of looking bad. It's why you know, I've said this about one of my kids. It's why she's so great with fashion and design. Because when she was younger, she wasn't afraid of putting patterns together with things too. She wasn't afraid to experiment publicly. Whereas once you hit like Junior High in high school, you're a little afraid of what everyone will think everyone will say. The truth is they're not worried about you. They're worried about what you think of them truthfully. But I have a really great example about this. My family, we're all singers. We're all performers, all of us. And this is usually shocking when I tell people we all stink at karaoke, right? Like, we don't enjoy karaoke bars. We don't enjoy karaoke parties. Why is that? Because we're not rehearsed. Like it's not fun for us to be bad at something. The people that love karaoke, don't even necessarily have pitch, right? They're just not great at it. But we really struggle with that we really struggle with that. It's so it keeps us from having fun in those situations, because we're just so polished and practised and rehearsed in those other scenarios. And so we need to be willing to be bad at other things. I'm reading a book by Ed my lat right now. And he said, that's like the number one prohibitive of people doing really well and being successful is the fear of looking foolish, the fear of being uncomfortable doing something. Nobody is born a great chef. Nobody is born bilingual. Nobody is born a great athlete. You may have tendencies to be a great athlete, you have tendencies to perform, but nobody is born great at it. They have to mess up a bunch, which is why we live blooper reels, I think right? So I think you just have to be okay, about being bad. But then when we say what is bad look like as far as emails, what I would say is, when I communicate with Kennedy during the week, I may just send him a meme. This happened this week, I sent him a screenshot of a subject line. And underneath it, I said, Love this framing. here's basically what the email was about that strong because I mean, it was like two sentences. It was between I was running errands. So I was probably at a stoplight when I sent it. And it's because we have relationship and he knew the context. But the people on your list. It's the same thing. Send them something relevant. Give them the context. Move on to the next thing we don't practice before we talk to friends. We don't rehearse a phone call unless it's a difficult phone call. We don't rehearse a phone call before we reach out to somebody in our family. We touch base, we touch base, and is there a bad touching base? Or is there an iteration? I think it's better? There's an iteration. So let's talk about the fact that if we have a system if we have a process, if we have a formula, if we have a recipe we're all better bakers when we follow a recipe Kennedy so talk to us about why that solves everything. All

the things I think definitely holds us back and makes us put off email marketing is our confidence that it's going to be any good is all and by good. I mean will people think it's a good email. We'd like to open and actually will it get the results like I've sent emails before that didn't get results or do you have the belief around I'm not very good writer and people have replied saying, oh, there's a typo in this email or the grammar is bad. Like what are the beliefs we already have that affect our confidence? The good news is, if you've got a proven formula, a system a campaign, you're using as the template as the framework to what you're already doing, that automatically gives you more confidence because you know, especially if it's a proven campaign that's been tested by other people, or maybe you've been coached through it or something like that. So using a proven system, and here's the important thing, proven systems don't bring together lots of proven systems, right? Don't cherry pick a bit of that person system. Doesn't matter. Because what you end up with is nobody system like, the way to do a jigsaw puzzle is to use the pieces of the same jigsaw. You don't get the Beauty and the Beast Jake saw a piece from that one and another one from Anastasia and another one from Peter Pan and try make a picture on it because you're not gonna end up with a picture. What you end up with a Frankenstein's monster is gonna look awful. So make sure you follow a simple and a single formula. And that's gonna give you more confidence and also usually means you can get guidance on implementing that on on on tweaking that as well. So you've got lots of reasons that we want you to get out there. Stop putting off your email marketing, get remarketing done. Yes us on the show. We're here about giving you the tactics and things to make your marketing better. But the best thing that you can do to make your marketing better is actually getting the marketing done. And then you've got a baseline all I'm looking for when I start a new campaign or start a new promotions start a new offer is initially I want baseline numbers. I want to know Okay, cool. This is converting it half a percent and my staff are like, Oh my God, it's awful. I'm like no, because at least we know is half percent, because now whatever we add to it, is it adding to it? Is it now 1% Are we moving the right direction? And you can't do that until you get a half percent or out that if you want to use our formula if you want to use our proven system, go check out the video that I've put up for you at email hero blueprint.com It's a really quick video which will show you how our platform but our proven system will give you that confidence will give you the systems and the methodology to actually go and do this if you want to speed up your results. So I got an email here@blueprint.com and check it out. But now Carrie, we're gonna go into this week's subject

line of the week.

So what I've got for you this week is just two words. It says speaking invitation. And I really liked this because it has a really good double entendre it has a good double meaning it sounds like I'm going to be giving you a speaking invitation. But of course, we want to always trap that line between letting people down and disappointing them when they open the email and it's not quite what they thought but also, we don't let them down too much. Right. We want to make sure we have that balance but delivering something this was really about. Would you like to be getting invitations to be speaking for people's audiences? This was a promotion to do with how to speak for other people's audiences and convert them into into sales as well. So it was what is a promise that you know is gonna prick up people's ears, especially what worked well is I don't teach how to be a public speaker. That's not what my industry is. I teach email marketing, so sending an email which is about speaking invitation, but my audience is a bunch of people who are experts who love the idea of being in front of other people's audiences. So I want you to tap into that psychology with your subject line. So that is speaking invitation. Love,

love that. Okay, thank you so much for listening to the whole show today. Lots of food for thought and I'm going to challenge you to just go send the freaking email. Be sure to hit subscribe on your podcast player. Go leave us a review if you learn something or had a good time and we will talk to you next week.

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