Artwork for podcast The Ad Project
Introduction to Amazon Marketing Cloud
Episode 6927th April 2022 • The Ad Project • Ad Advance
00:00:00 00:22:44

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In today’s episode, Matt and Joe spent some time covering the basics of Amazon Marketing Cloud (AMC), what the interface looks like, how it works, and use cases that can help brands optimize their advertising strategy.

AMC is a great reporting tool that provides meaningful analytics, tying together a complete picture of the buyer’s journey and touchpoints. Having access to these data sets will truly help advertisers and brands refine their audience targets and overall ad strategy.