This is a spicy one. Why don’t subscription models work? Because they rely on subscription sleepers. Adam Ryan, digs into what that means for media companies.
Adam pulls no punches in this 5-minute episode. Find out just how many subscribers become inactive the day after sign-up and why a subscription model should never be your sole play.
You’ll also hear Adam’s thoughts on media companies setting the cancellation barrier so high and why Workweek has taken a completely different approach to subscription.
And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual
And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves
Thank you so much!