"You spend at least a decade in the wine industry before trying to start your own wine brand. If it's the kind of thing where ultimately like that really is your passion you want to pursue it, I recommend getting a lot of knowledge and really understanding the fundamentals of how the wine industry works before you go there." -Agent Cru
Welcome to The Jimbo Paris Show #112 – Uncover the Best Deals on Incredible Wines. (Agent Cru)
People around wine country often know me by my codename Agent Cru. That's because I'm undercover as CEO of the Wine Spies, a wine e-tailer and eCommerce technology company. Since 2007, we've featured a brand-new wine on our site every single day at the best price on planet Earth for a 24-hour window. I cut my teeth as a "cellar rat" scrubbing barrels at my family’s winery, eventually working my way up to General Manager.
Wine is a very unusual product. It's heavy, fragile, perishable and highly-regulated, making it very difficult to ship. It's subjective art at the mercy of critics and writers. It is a commodity with a great deal of price sensitivity. It's an industry deeply about relationships and connections. It is a business steeped in traditional practices. It's an agricultural business and it's a high-tech business.
Because wine is so multi-faceted, an expert with a good understanding of these many aspects of the industry has some cool insights how all these integrate to get your wine into your glass. I'd be happy to chat about the things I've learned in my 12-year journey through the industry. https://winespies.com
