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Inside the episode, we’re exploring:
✓ Launching even when the plan isn’t ‘perfect’
✓ Marketing with intention and strategy
✓ Upselling that feels good and sells well
Building a successful sales funnel isn't just about making sales… It’s about creating a customer journey that genuinely aligns with your brand ethos AND guides your audience closer to their ideal life using the solutions you offer.
With this episode, you can anticipate an unfiltered chat where you’ll unravel some of the strategic moves that make sense (and lots of $$$!)
Topics discussed in this episode:
launch marketing
imperfect action
email sequences
email marketing strategy
CRM
successful launches
evergreen content
social selling
funnel strategy
opt-in ideas
lead generation
sales funnel
launch strategy
evergreen funnel
lead magnet
conversion event
audience engagement
online business strategy
LinkedIn
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Transcripts
BOTAO Ep 156 PS
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Mm. Um, but I'm thinking of doing an upsell with it, like a smaller upsell for $7 where people can purchase like Canva templates to create carousels. Yes. Yes. That's my next plan. Yes. I love that. I love that. And then how do you get it out to the masses? That's the question is what, what should I be doing to get it out to the masses?
guidance or just to kind of [:
Um, so like, you know, one of the strategies and of course talk to Jackie, but one of the strategies could be like a free opt-in, um, to get them onto your email and then creating a little bit of nurture that creates value. Value and then, Then after a series of emails, you know, after a couple of tips or tricks around branding, copy marketing, you're saying, Hey, you know, for $7 you can get this right.
Right. Um, so, and then also [:
So when, you know, people opt into like a lower ticket, like course or set of modules, um, or, you know, client experience with you, whatever it is, there can be a drip, um, based off of what people opt into that you are then upselling them for. Right? So, um, You could do a free webinar on X, Y, Z and then, um, there's an email drip from collecting emails from doing the free webinar that you're dripping and you're selling stuff.
ou know, is it worth running [:
Um, but I think we're paying like two or $3 per. Click right For the checklist for per download. Okay. Um, so what might be interesting is, again, I don't know if it'd be worth running ads for or not. It could be that it's just totally like an evergreen. Like you're not, you, you, if you pay $2 for the lead and you get $29 like anywhere in the bank, that would make sense, right?
return on investment. My [:
A little bit less than 9,000. But when you start to scale that, right, the return on that is way better than anything you can get in a bank, right? Um, so it just, it depends on how you wanna. How you wanna get it out there, you know?
