The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans.
They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found:
Which day of the week is everyone sending their campaigns?
Email marketers favor Thursday (closely followed by Wednesday) for sending out their campaigns
Which day of the week generates the most opens?
Thursday is the weekday with the highest open rate in the first 2 hours of sending, closely followed by Monday
What time of the day generates the most opens?
Most email opens occur between 11AM-12PM, with another peak between 6-7PM and an interesting late-night bump at 2AM (in the sender’s time zone).
And more takeaways in this episode.
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Welcome to The Circle Sessions, featuring The Circle of Experts. The Circle of Experts are Yasmine Robles from Robles Designs; Tonnisha English-Amamoo of TJE Communications; and Don "The Idea Guy." I'm Brett Johnson, from Circle270Media Podcast Consultants.
Each week, one of The Circle of Experts joins me to talk about critical aspects of growing your podcast. We'll focus on marketing, social media, monetization, and website design and implementation of all these.
e best time to send emails in:
The numbers are in from MailerLite - is a great software for Email marketing, Automations, and Websites. In fact, I use MailerLite for my weekly My Podcast Guy Newsletter.
t time to send your emails in:
aigns sent with MailerLite in:
Which day of the week is everyone sending their campaigns?
Email marketers favor Thursday (closely followed by Wednesday) for sending out their campaigns
Which day of the week generates the most opens?
Thursday is the weekday with the highest open rate in the first 2 hours of sending, closely followed by Monday
What time of the day generates the most opens?
Most email opens occur between 11AM-12PM, with another peak between 6-7PM and an interesting late-night bump at 2AM (in the sender’s time zone)
Takeaways
Marketers love midweek for sending emails. After all, Wednesdays generate the highest open rates of all weekdays. But people get fewer emails on weekends. If it suits your audience, this could be a chance to stand out. Think about it. Do you check your emails on the weekend?
Open rates are pretty consistent across the week, with Sunday sneaking in and technically taking the number one spot. But bear in mind, far fewer emails are sent on Sundays, and not all open rates were created equal. Some people open their Sunday emails in the evenings, on Monday mornings or even later in the week.
What day of the week and what time? MailerLite data shows that 11AM is the best time to send emails on Mondays, Fridays and Saturdays. 12PM takes the gold medal on Tuesdays, Wednesdays and Thursdays. For your Sunday newsletters, wait until the sun goes down before you hit send.
No matter when you send your newsletter, the best practice is to keep it consistent. We are all creatures of habit. By maintaining a regular email newsletter cadence, you build trust and anticipation. You will and can train your audience to expect to receive your content during a specific time.
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