In this episode of the Growing a Deeply Rooted Business podcast, we’re celebrating the one-year anniversary of their podcast. We reflect on our journey, lessons learned, and our approach to sustainable growth without focusing on vanity metrics.

We also discuss planning ahead, the importance of having fun, and our strategy for consistent content delivery. We outline our goals moving forward, including integrating the podcast into our newsletter strategy, monetizing the podcast, and offering free resources for each episode.

Tune in as we explore what has worked, what needs to start or stop, and our plans for the future.

In this episode, we cover:

01:03 Reflecting on a year of podcasting

02:01 Lessons learned and growth milestones

06:26 Start, Stop, Continue: Our Podcast Strategy

08:22 Future plans and exciting announcements

14:31 Wrapping up and looking ahead

Connect With Us:

Jess Website

Rachel's Website

__________

Work with Us 1:1

Rachel's Services

Jess's Services

__________

Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>

_________________

Hang Out & Say Hi!

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Jess Instagram

Rachel's Instagram

Speaker: 00:00:00

jess_1_08-16-2024_131742: Hello and

welcome to another episode of the Growing

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: 00:00:05

a Deeply Rooted +Business==+++++ podcast.

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: 00:00:08

My name is Jess.

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Your operational sustainable

business growth advocate with

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Rachel, our marketing mastermind.

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And today is a special day because

we're celebrating our anniversary.

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rachel_1_08-16-2024_131742: know it

feels, it feels longer than a year

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because of how many episodes we've

done, but it's wild to think that

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we've cranked out so many incredible,

content pieces, like episodes that I'm

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just so proud of in like only a year.

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Like it's wild to me.

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jess_1_08-16-2024_131742: Yeah.

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So we're actually recording this on.

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August 16th and our anniversary, our first

episode published was August 17th, but you

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guys probably won't be listening to this

until sometime in September because we

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are that ahead and plan full, but we did

want to take a minute just to celebrate

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the one year anniversary of our podcast.

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We did outline some start, stop,

and continues for this episode,

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but now I'm taking this off script.

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And I just want to think like

lessons learned that we didn't

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think of going into the podcast.

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Or like things that we just

knew would be confirmed.

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I think one of the great things

that Rachel and I did is we never

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put pressure on ourselves about

like how big our audience is.

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or how many people are actually listening?

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We are just doing this purely

as an experimentation and to

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get our thoughts out there.

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And I think that's why we were

able to make it a year I do think

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it's a big accomplishment actually

making a year because there's like

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a lot of dead podcast out there.

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If you scroll through the apps, even when

we're like researching names, we're like,

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Well, this name we like is taken, but

they haven't published in like four years.

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They only published three episodes.

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So I do think it's a huge accomplishment

for us to have posted one year.

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rachel_1_08-16-2024_131742: And

I mean, that speaks to like the

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accountability that like both you

and I like hold each other to.

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But also I think that when you

set these kind of like, what

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would the types of goals be?

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Like our goals that we've set are more in

the sense of like emotional goals, right?

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Like we're trying to reach these

certain breakthroughs and milestones

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and none of them are super vanity goals.

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sure the vanity goals one day they'll

come like I have no doubt because

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our podcast is But I really think

that we've really kind of come

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into this with the right mindset.

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And I think that that is what's pushed us.

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But it's also just been so refreshing

to have a place to like share these

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ideas that are one, not just email

marketing specific, which is what

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my entire business platforms are

about is just email marketing.

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this allows a lot more of that, like.

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ecosystem that I always like to

talk about, which is fun for me.

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And I think that that's the most important

thing is that I'm actually having fun with

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this.

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jess_1_08-16-2024_131742: why we've

both been able to stick with it.

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It's like something that I look

forward to at the end of the week.

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Even if my week has been crazy busy,

like it has this week, I still enjoy

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getting on here and talking about it.

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And I think the things that we

didn't like, we really quickly

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outsourced or systemized so that we

wouldn't have to kind of do that.

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So I think that's a lesson that.

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I'll probably need to carry forward

to other places in my business.

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Another thing that I was thinking about

is also the snowball effect is so real

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because I think maybe like three months

ago or three or four months ago was

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the turning point where we went from

having just like A little sprinkling of

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listeners to now, we have a consistent

amount like it keeps like doubling and

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tripling and that exponential growth

that you see, like you always hear like

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getting your first thousand people your

email list is the hardest or getting your

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first thousand listeners is the hardest.

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It really is true because now I

can see that like each week we're

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growing not just by a little bit,

but it's growing like exponentially.

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I think we're like up 150 percent

over the past 30 days, which is crazy.

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And it's really exciting

to see that growth.

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But also there were six months

where We were just doing it just

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to talk to each other where nobody,

you know, nobody was listening.

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I mean, people were

listening, but not a lot.

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I'm sure.

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Thank you to whoever has

been here from day one.

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I know you're here still listening.

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Thank you.

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Reach out.

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Say hi.

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it's just so crazy to see

like how much that grows.

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And I'm trying to grow my

YouTube channel as well.

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And I can just see where kind of like

that momentum has finally kicked in.

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And it was the same kind of goal that I

set with the YouTube channel that I set

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with, we set with this goal was like,

I'm just going to, Published videos.

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My goal is not to reach a

certain amount of people.

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It's just to like do it get comfortable

get better at it and Eventually

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as long as I'm putting out quality

content, then the people will come

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rachel_1_08-16-2024_131742: we talked

about this in our episodes a lot like

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the initial part of us like just getting

started was like learning those marketing

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habits like we were literally just going

through and saying, okay, what feels good?

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What doesn't feel good?

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Like, how do we?

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transition this into like more feel less

like, uh, like this feels a little forced

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and like, it's every part of business,

requires that stage of just kind of

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assessing what are we can continue?

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What are we stopping?

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Like, that's why that, that

start, stop, continue is such a

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great practice in all areas of.

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business and in life.

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But yeah, I mean, I'm so, so proud of

just the one year accomplishment and

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the growth and like all of those things.

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And in the beginning, like, You know,

there was no pressure because nobody was

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listening and we spent so much time kind

of like putting together these episodes

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and we learned all these lessons and now

we have this like actual process of like

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coming together and like the confidence

of balancing both what you have to say and

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what I have to say and like all of that.

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I'm just obsessed.

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And yes, it is just fun to talk

to Jess like, twice a week.

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And now that we're working on more clients

together, it's more and more and more.

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But like, you guys get to hear some like.

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Actual just conversations between

Jess and I, where we're talking about

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things that we both like really love.

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So thank you for being a part

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jess_1_08-16-2024_131742: I'm glad you

enjoy talking to me because sometimes

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like Rachel's probably getting aggravated

because I start before our podcast.

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I'm like Let me show you

what I found this week.

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I always have to show her some new tool

or new trick that I learned how to do.

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And I'm like, do you have time?

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And she's like, yes,

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show it to

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me.

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rachel_1_08-16-2024_131742: Okay.

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Let's get into some of the

start stops and the continues.

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So, start I'll go first.

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So coming from the email

marketer, I need to figure out a

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system and a process to really.

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Consistently plant the podcast

into my newsletter strategy.

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It has not ever been a priority for me.

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And then in the last like quarter or

two since, trying to prep for maternity

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leave and everything, like I will

make a very dramatic announcement.

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I have fallen off my newsletters

as the newsletter person.

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So really making sure that

I have a podcast strategy.

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newsletter strategy that like makes

it easier for people to, or for me to

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share this to my list is definitely

a start kind of mode for me.

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Like it's a necessity.

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I'm doing it.

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And I'm like, we're doing it as

soon as the next season starts.

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jess_1_08-16-2024_131742: The next

start we have is we want to start, and

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I guess all of these kind of go together

because we want to start being able to

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monetize our podcast because our time and

effort and energy go into this podcast.

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We also outsource a pretty big chunk

to it, to our wonderful podcast editor.

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So we want to make sure that we

are seeing some ROI on all of

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our time, effort, and energy.

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one of the things, this has nothing

to do with money, but we do want to

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start including, kind of like a free

resource page per episode topic.

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So I'm going to build out this beautiful

little notion, like live page where

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we'll not only share the episode in

the show notes, but also any resources

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that we either share or ones that

I love to create a new resource.

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You can ask Rachel, how many free

resources I have stacked up in my Notion.

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So including a free resource with each

episode that's related to whatever

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topic that we're interested in.

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So we just need to set up kind of

like this system to get your email

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addresses so we can get you that link.

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But that's something that

we're definitely going to do.

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And then another thing that we're going to

start doing, which we kind of have led up

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to with us with our launch series that we

did earlier this season, is that we were

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going to start doing some collaborative

starting with just launching, and then

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maybe it might go into other things,

because we both have a lot of experience

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with launching group courses and programs,

that's where we're getting started and

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we kind of have our 1st, It's not a beta

tester because it's going to be a big

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launch, but our first actual like collab

launch client, we've worked on a couple

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of like smaller projects together, but

our first like full launch client is going

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to be launching pretty soon in September.

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And then once we get her results solidify

the offer, all of that, we'll start

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booking those out for the new year.

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Yeah,

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rachel_1_08-16-2024_131742: it's

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going to be a hundred K launch.

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Like I already know this.

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jess_1_08-16-2024_131742: so

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rachel_1_08-16-2024_131742: It's so, so,

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good.

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Not to toot our own horns, but

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like, everything we have built

in this is pretty phenomenal.

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But

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jess_1_08-16-2024_131742: yeah.

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it's pretty good.

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So stop.

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We did not have, well, we

didn't write it down any stops.

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One of the things that I'm actively

working on, and I'm sure our podcast

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editor does a great job of making me

sound good, but just overall, I've

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had on my bucket list this year,

speaking in a more concise, clear

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manner and dropping all the likes.

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There actually is a speaking

course that I've kind of been.

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You know, like you see a course

you want to take, but you

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just, it's not the right time.

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There is a course that I want to take,

but I just want to refine my speaking,

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be able to get my thoughts in a more, out

in a more concise and not roundabout way.

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I just think that's more professional.

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I

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rachel_1_08-16-2024_131742: makes fun

of me because when I tell a story, I'm

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like, everybody needs all of that context.

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So it includes actually

like 10 layers of stories.

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I think I say the same thing when

it comes to like email marketing

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because I'm like, but we can't

forget about this and we can't forget

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about this and then this and this.

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you know, if you're not a

neurodivergent person, maybe your

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brain doesn't track stories like that.

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Mine does.

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I hear you on totally.

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making it more concise.

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will take that as a lesson too.

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Cause I do need to do that.

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jess_1_08-16-2024_131742: think my

thoughts come out as like one big long,

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I know they do actually, they come

out in one big long run on sentence

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because I'm out of breath by the time

that it's time for Rachel to talk.

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So I did like Toastmasters, have

you ever heard of Toastmasters?

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I did Toastmasters for a little

bit, which was where you learn

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how to do public speaking.

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I dropped out because it was

actually one of my biggest fears.

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But there's a course called Ultra

Speaking that I've been eyeing

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for about the last six months.

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And just as soon as I have the time,

effort and energy to put towards

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that, that's just a personal goal of

mine is to get better at speaking.

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rachel_1_08-16-2024_131742: That's so

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funny.

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: 00:11:03

jess_1_08-16-2024_131742: here we go.

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: 00:11:03

Continuing.

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: 00:11:04

Okay.

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These things have worked with

us in the past, and it's, it's

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probably the same old thing that

we always say, which is planning.

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we do an awesome job of

planning and getting ahead.

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And I think that is the major

contributor of why this is so fun

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rachel_1_08-16-2024_131742: the effort

we put in on the front end saves us from

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when it is time to record and when it's

time to kind of like get into the mode of

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like, you know, processing it, we're not

scrambling, whether it's been a busy week

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or we're just like brain tired that day.

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Like we've really put in the effort to

make sure that like, When we're planning

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it, it feels like a cohesive experience.

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Like this launch series we just did

what we're tapping into from like an

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annual perspective, like the trends

that are happening in the industry.

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Like all of that effort is to

make sure that the content is.

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relevant, it's targeted and that it's

intentional for the listener because

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we're all like coexisting in the same

online space or small business space.

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And like, trends are real

and things like that.

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Like there are things that

are, everybody is experiencing.

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So

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jess_1_08-16-2024_131742: And I

think giving ourselves a good runway,

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being mindful about our calendars and

knowing what we need to record when

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to stay ahead systemizing what we can.

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I also started adding in some automation

so that things are automatically getting

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shared on Pinterest now and they're

getting shared on LinkedIn and they're

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getting shared on, I don't know where

else, but they're probably getting

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shared on anything that I can automate.

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It's getting shared on.

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I do want to kind of just refine

that, but that is a continued thing.

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That I want to keep doing we're

going to continue keeping our podcast

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manager because I think it's such

a blessing just to record it and

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then I upload the link and then it's

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like

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rachel_1_08-16-2024_131742: done.

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jess_1_08-16-2024_131742: done.

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that feels so much lighter than

like, Oh no, I have to edit it.

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Now I have to post it.

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And like, I still do a little bit of

posting here and there, but like as soon

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as you can afford a podcast manager, let

us know because we've got a great one.

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rachel_1_08-16-2024_131742: Totally.

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: 00:13:07

jess_1_08-16-2024_131742: Okay,

so Our themes are really great.

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So if you didn't know, we do

spring, summer, fall, winter.

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Do we do winter?

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Do we start with winter?

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So have we done all of them now?

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Or we haven't done fall,

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right?

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: 00:13:17

rachel_1_08-16-2024_131742: no, we started

with winter fall is going to be good.

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Cause fall really is a different energy.

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Like people kind of are in this

very busy mode and fall, like.

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I'm excited for it.

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: 00:13:28

I'm excited because I do think there's

a lot of reminders of balance and

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intentionality and living within like

sustainable focused like tactics.

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And then you have like

the chaos of Black Friday.

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You have the chaos of

a lot of those things.

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And then winter is like recharge,

rest, regroup kind of thing.

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So I'm excited.

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jess_1_08-16-2024_131742: Maybe that's

what I'm feeling, cause I got on the

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phone today and I was like, I feel like

we went from like zero to a hundred

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this week, and I think it's that fall

energy coming in where everybody's

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like ready to get ripped and roaring.

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That's really, ripped and roaring.

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: 00:14:06

rachel_1_08-16-2024_131742:

We are bodybuilders

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jess_1_08-16-2024_131742: We're

rippin and rollin and ready to

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just aim the New Year's Strong.

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: 00:14:14

Anyway, I'm going a little crazy because

we had quite a busy week over here.

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: 00:14:17

So, as always, if you liked this

episode, make sure you like, subscribe

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: 00:14:21

on your favorite podcast player.

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If you found any of these tips

helpful, share them with the vids.

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Bestie, follow, leave us a review,

all the things, you know what to do.

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Next episode, we're going to, well,

our plan from here going forward we're

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going to have a couple of guest episodes

to kind of bridge the gap from Rachel

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being out, to when she comes back.

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: 00:14:43

I might record a solo episode.

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So there may not be a

break, but they're also.

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: 00:14:49

Maybe a break we just need to see how

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rachel_1_08-16-2024_131742: Yeah,

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jess_1_08-16-2024_131742:

everything shakes out

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rachel_1_08-16-2024_131742: and we might

just kind of like highlight some important

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: 00:14:56

episodes that maybe just need to be

replaced into your feed because, you know,

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: 00:15:02

like we're closing summer, summer, this

year did not feel like summer typically.

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Summer typically is like

slower, relaxing, like.

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energizing.

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: 00:15:13

And this summer, I think because

Q1 was so slow, summer took

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on a lot of chaotic energy.

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: 00:15:18

So we're going to kind of like

prioritize some of those episodes that

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maybe would embrace a little bit more

balance into your life or kind of give

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: 00:15:28

you some more sales tactics if you

need a bigger push in the Q3 season.

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: 00:15:33

jess_1_08-16-2024_131742: So until next

week, because we will be here next week,

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it'll be a guest episode or a solo episode

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We're rooting

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for you.

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: 00:15:40

rachel_1_08-16-2024_131742: for you.