This Startup Survival episode is all about the money! We’re talking about cash flow and the important things you need to know when running a business—joined by our first special guest. 

Cash flow, especially for bootstrapped companies, is one of the most important lifelines of a company. For this episode, I brought in an expert: Ryan Calton, a CPA and CFO (oh yeah, and also my husband). He’ll share some of his insights on cash flow for startups. 

By the end of this episode, you’ll have a quick guide for knowing where to start when it comes to optimizing cash flow for your business. 

Ryan Calton, CPA, is the founder and CEO of RC MKE, a financial consulting firm in Milwaukee. He brings his extensive finance and operations knowledge to small and mid-sized companies everywhere. His expertise includes mergers and acquisitions, new product development and go-to-market, and smart systems to support data-driven decision making. 

Connect with Ryan on LinkedIn

Visit RC MKE

Episode highlights

00:48 Cash flow is critical for startups, especially bootstrapped companies like mine. 

03:04 Take a look at your spending and reduce costs where possible, especially when you're in a bit of a cash crunch. 

04:48 Budgets are useful as a tool. They are not a specific roadmap but I do think it's a good thing to take a look at on a monthly basis. 

08:23 Cash can be managed daily, weekly, monthly; it just comes down to monitoring what you take a look at and what you measure. 

More about the show: ​​www.jackiehermes.com/podcast

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