How To Choose The Right Podcast Category So Your Dream Listener Actually Finds You
Episode 17410th August 2026 • Podcasting Strategy to Get Clients for Moms Who Podcast • Pamela Krista - Podcasting Strategist & Podcast Manager
00:00:00 00:12:44

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That tiny category dropdown, the one where you tell Apple and Spotify what your show is about, feels like a throwaway decision. Pick the closest box and move on, right? Except that little dropdown is quietly doing one of the biggest jobs on your whole show, deciding whether the right person ever finds you. This episode answers a real question from a listener named Anoki and settles the category confusion once and for all.

This one is for you if you have ever frozen on that dropdown because your podcast honestly fits in three different places, whether you have not launched a single episode yet or you have been publishing for years and quietly second-guessing the category you picked way back when. You will walk away knowing exactly how to choose, why accurate and strategic are not the same thing, and how to set your category up so your dream listener walks right to you.

Questions Answered In This Episode:

  • What actually goes into picking your podcast category when your show fits in more than one place?
  • Why the most accurate category is usually the wrong one, and what to choose instead
  • Whether your category really affects if people find your podcast, and how much
  • The difference between your primary and secondary category on Apple, and which one does the real work
  • When you can pick more than one, whether the order actually matters
  • How to choose the specific subcategory that gives you a real shot at being seen instead of getting buried in the biggest room in the building

Ask the hotline:

Got a question about your own show bubbling up right now? Bring it to the Moms Who Podcast Hotline. Go to https://hotline.momswhopodcast.com and text it or record a quick voice message, tell me what your show is called, who it is for, and what you sell, and your question might get featured right here on the podcast!

Connect with Pamela:

Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/

Mentioned in this episode:

Register for the free live workshop Get Clients From Your Podcast Happening on September 16th:

https://workshop.pamelakrista.com/join/

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