Read the full article here.

In our latest episode, we delve into the concept of the value pyramid and its significance in the realm of selling products and services. We explore how customers perceive the value and benefits of what they are being offered, starting with the first level of the pyramid: functional value. This level focuses on reducing effort, saving time, simplifying life, and providing quality and variety. For instance, we discuss examples such as ordering through a mobile app or utilizing a ride-sharing service.

Moving up the pyramid, we uncover the importance of emotional value. This level taps into customers on a deeper level by addressing their anxieties, offering rewards programs, invoking nostalgia, providing therapeutic value, and enhancing attractiveness. We highlight the power of emotions in building strong connections with customers.

As we ascend higher, we reach the third level of the pyramid: life-changing value. Here, we discuss how customers seek affiliation with exclusive clubs or organizations, self-actualization, motivation, and hope. We emphasize the potential for businesses to transform customers' lives and become catalysts for personal growth and fulfillment.

Lastly, we explore the final level of the value pyramid: social impact. While less common, we acknowledge that this level can be relevant for certain individuals. We dive into how businesses can create products or services that make a difference in society, highlighting the potential to attract a niche market of socially-conscious consumers.

To gain a deeper understanding of the value pyramid and its implications for selling, we encourage listeners to read the detailed article on businessmadesimple.com. This episode offers valuable insights for businesses looking to better understand and leverage the various levels of value to increase customer engagement and drive sales.