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Puck’s Jon Kelly on why ads are still a good business
Episode 875th September 2023 • The Rebooting Show • Brian Morrissey
00:00:00 00:45:42

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Puck launched two years ago, heralded as Vanity Fair for the Substack era. A big part of the pitch was a subscription model. But like others, such as Punchbowl, Puck has found that its subscription business, with its direct connections, and vertical focus lends itself well to a strong direct-sold ad business.

Other topics we cover:


  • What ails legacy publishing models
  • Raising $10 million in a rough funding climate
  • The pendulum shift from institutions to individuals
  • The enduring value of scarcity
  • The benefits of starting small





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